How can you use networking platforms to showcase your organization's impact to senior stakeholders?

Networking platforms are not only useful for finding new opportunities and connections, but also for demonstrating your organization's value and impact to senior stakeholders. Whether you want to impress your clients, partners, donors, or board members, you can use various tools and strategies to showcase your achievements, insights, and stories on platforms like LinkedIn, Twitter, or Medium. In this article, we will explore how you can use networking platforms to showcase your organization's impact to senior stakeholders.

1 Identify your goals and audience

Before you start posting or sharing anything on networking platforms, you need to have a clear idea of what you want to achieve and who you want to reach. Are you trying to raise awareness, generate leads, build trust, or solicit feedback? Who are the senior stakeholders that you want to influence or engage with? What are their interests, pain points, and expectations? By identifying your goals and audience, you can tailor your content and tone to match their needs and preferences.

Add your perspective

Sanja Williams
Report contribution
I am of the view that this is the hardest bit to figure out. I believe that people often want to share but not sure what or how. It may require some tweaking and thinking to get to what you want to share, who is your ideal reader and what you hope to achieve. If you ever feel like you would like to start sharing, I would say simply go for it.

Like

2 Choose the right platform and format

Different networking platforms have different features, audiences, and norms. You need to choose the platform and format that best suits your goals and audience. For example, LinkedIn is a professional network that allows you to share articles, videos, infographics, or podcasts with your connections and groups. Twitter is a microblogging platform that enables you to share short messages, links, images, or polls with your followers and hashtags. Medium is a blogging platform that lets you publish long-form stories, essays, or case studies with your followers and publications. Depending on the type and length of content you want to share, you can select the most appropriate platform and format.

Add your perspective

3 Highlight your impact and value

One of the main objectives of using networking platforms to showcase your organization's impact to senior stakeholders is to highlight your impact and value. You want to show them how your organization is making a difference, solving problems, or creating opportunities in your field or sector. You can do this by sharing concrete examples, data, testimonials, or stories that illustrate your outcomes, achievements, or learnings. You can also use metrics, indicators, or benchmarks to measure and compare your impact and value.

Add your perspective

Jenice Saint

The Determined Accountant — Motivated by solving challenges, continuous improvement, and intentionality in learning. Corporate Accounting Director for a Healthcare (skilled nursing home) company
(edited)
Report contribution
Using appropriate networking platforms can help an organization get noticed and stand out in the crowd. It can answer the “Why are we different?” question, and leave a good impression.

Like

4 Engage with your audience

Another important aspect of using networking platforms to showcase your organization's impact to senior stakeholders is to engage with your audience. You want to create a dialogue, not a monologue. You want to invite feedback, questions, comments, or suggestions from your senior stakeholders. You can do this by asking open-ended questions, encouraging participation, acknowledging responses, or providing follow-up. You can also use tags, mentions, or replies to address or tag specific people or groups in your posts or shares.

Add your perspective

5 Be consistent and authentic

Finally, using networking platforms to showcase your organization's impact to senior stakeholders requires consistency and authenticity. You want to establish and maintain a credible and trustworthy image of your organization. You can do this by posting or sharing regularly, updating your profile and information, and following the best practices and etiquette of each platform. You also want to be authentic and genuine in your content and tone. You can do this by using your own voice, style, and personality, and by being honest, transparent, and respectful.

Add your perspective

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

LinkedIn respects your privacy

How can you use networking platforms to showcase your organization's impact to senior stakeholders?

1

2

3

4

5

6

1 Identify your goals and audience

2 Choose the right platform and format

3 Highlight your impact and value

4 Engage with your audience

5 Be consistent and authentic

6 Here’s what else to consider

Senior Stakeholder Management

Rate this article

Thanks for your feedback

More articles on Senior Stakeholder Management

More relevant reading

How can you use networking platforms to showcase your organization's impact to senior stakeholders?

1

2

3

4

5

6

1 Identify your goals and audience

2 Choose the right platform and format

3 Highlight your impact and value

4 Engage with your audience

5 Be consistent and authentic

6 Here’s what else to consider

Senior Stakeholder Management

Rate this article

Thanks for your feedback

Explore Other Skills