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You’re balancing long-term goals with stakeholder expectations. How do you keep their trust?

Keeping stakeholders' trust while managing long-term goals can be challenging, but it's achievable with the right approach. Here's how you can maintain their confidence:

  • Set clear expectations: Regularly update stakeholders on progress and any changes to timelines or goals.

  • Foster open communication: Encourage feedback and address concerns promptly to show that their input matters.

  • Demonstrate accountability: Take ownership of setbacks and share actionable plans to get back on track.

How do you manage stakeholder expectations while pursuing long-term goals?

Senior Stakeholder Management Senior Stakeholder Management

Senior Stakeholder Management

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  3. Senior Stakeholder Management

You’re balancing long-term goals with stakeholder expectations. How do you keep their trust?

Keeping stakeholders' trust while managing long-term goals can be challenging, but it's achievable with the right approach. Here's how you can maintain their confidence:

  • Set clear expectations: Regularly update stakeholders on progress and any changes to timelines or goals.

  • Foster open communication: Encourage feedback and address concerns promptly to show that their input matters.

  • Demonstrate accountability: Take ownership of setbacks and share actionable plans to get back on track.

How do you manage stakeholder expectations while pursuing long-term goals?

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40 answers
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    Mohammad Ali (Sourena) Jalili

    Head of Market Access Public Affairs @ Nestlé | Doctor of Business Administration

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    To maintain stakeholder trust while balancing long-term goals with their expectations: Communicate transparently and regularly. Set realistic expectations and involve stakeholders in the planning process. Provide metrics and data to demonstrate progress. Celebrate short-term wins and be adaptable to changing circumstances. Demonstrate expertise and accountability. By following these steps, you can build trust and maintain a positive relationship with stakeholders.

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    Rab Bassi

    Executive Coach | Fractional Leadership and Business Advisor | NED, CIO | CTO Expert in Solutions (AI, RPA) and leadership strategy

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    The most common mistake is to set expectations and terms to formulae that you have before asking what they would like. My guidance for PMs is to ask. Ask stakeholders what they would like to know about, when they would like to know about it and how detailed. Then, aggregate all the requirements and agree on the standard expectations, timing, and details, ensuring you can deliver on them without stressing the processing system. Explain that you can always modify as the goals change or expectations need adapting. This puts you on the 'listening and acting' register and of the stakeholders and will make future communications less effortless.

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    11
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    Madhushree K.

    HR

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    Transparency & communication is key. 1. Visibility through regular cadence. 2. Keep the data ready and handy. 3. Show some progress. Don’t make them feel like this ain’t important to you. 4. Call out blockers or any challenges on time and discuss solutions. 5. Most importantly, even if you don’t have an update, be present to keep them informed. Show up.

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    5
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    Bharat Sharma

    Sales and Marketing Coordinator at Rocsole Oy, Finland. Ex Bacardi | Coca Cola-HCCBPL | Diageo

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    5 most important factors to consider while working with your stakeholders : 1. Clarity 2. Clear Communication 3. Transparency 4. Positive attitude 5. Open mind 6. Involvement of every stakeholder at all stages of the Project/ Task. 👍👍

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    Julio Cesar Silva

    Senior Commercial Leader | Expertise in Marketing, Sales, and Team Development | Driving Growth and Transformational Change | Mentor

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    All good and valid points I could read down here but what I like the most is the old and always good concept and tool called Balanced Scorecard (Kaplan / Norton) which shows all agreed goals, objectives and KPIs that will make strategy happens. This is way to be always clear, transparent and straightforward regarding stakeholders’ alignment.

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    Sangita P.

    Strategy, Roadmap,Transformation | Program/Project/Product Management | Solution & Data Architecture | Solution Management & Delivery

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    1) Keep communications with them “as often as you can” and “as early as you can”, specially if expectations around scope, schedule or cost is impacted. 2) Be authentic and empathetic. Explain in functional language that the impacted stakeholder is from (business, tech, finance, pm, customer experience, etc). Be transparent on the constraints & value add the project is bringing. Add a path to resolving the expectation if possible (e.g. “let’s park that and revisit as soon as we are on path to get the core scope done within the schedule and cost). Show them the trade-offs. 3) My experience with applying points 1 & 2 above, usually gets their buy-in (& trust), as they are wise and visionary leaders in their own right.

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    Maurice Lim

    Circularity & Sustainability | ex-McKinsey & Co | Industry 4.0 | Obama Leader

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    Consider showing results as soon as possible to build trust that you can deliver. In agile there is a concept of minimum viable product, MVP. For long term goals, consider what is earliest and highest priority milestone that you can work towards. Showing results can also boost the morale of the team and get early validation of your stakeholders you are on the right track with the results they want. Build success upon success until you reach the end goal. If the trajectory of the long-term goal changes, you at least have an already working MVP or reached certain critical objectives along the journey that keep your stakeholders convinced.

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    Lauriecell Du

    Digital Transformation in Financial Services | EMEA Head Platform Development and Innovation | Wealth Management | Program Implementation | CRM (Ex Citi, Credit Suisse, JP Morgan)

    • Report contribution

    Set Clear Expectations I provide regular updates on progress, timelines, and adjustments. Consistent check-ins help align goals while keeping stakeholders informed. Foster Open Communication I create space for feedback and address concerns promptly. Open dialogue strengthens trust and ensures mutual understanding in every project. Demonstrate Accountability I take responsibility for setbacks and share actionable recovery plans. This approach reinforces reliability and builds lasting credibility with stakeholders.

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    2
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    Lekhnath Bhandari

    Sr.Scrum Master| Agile Coach| Helping Team to develop Great Features in ZyterTruCare|AI Enthusiastic Program Manager| PMP Certified

    • Report contribution

    In my experience as Project Manager, open communication with the relevant stakeholders after discussing with your immediate reporting manager goes long way. We need to assure the stakeholder that constant value add is provided to them by your daily action with communications. Try not to be over communicative, first understand their communication need as well. It all depends on the kind of stakeholder you have. Show up and communicate as necessary is the only keep for building trust.

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    Rajat Sanan

    Head Learning & Development at SG Analytics - A Global Insights and Analytics company l Learning strategist | Digital Learning | Non tech Techie | Google Reader | Tedex Binger | Lifelong Learner

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    In stakeholder management, it’s important to share all information, big or small, because consistency builds trust. For long-term projects, always keep communication transparent from start to finish. There’s no such thing as too much communication with stakeholders

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