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Balancing stakeholder feedback on a graphics project. How do you ensure the brand's identity remains intact?

When stakeholders weigh in on your graphics project, it's essential to filter their feedback through the lens of your brand's identity. Here's how to maintain that delicate balance:

- Acknowledge all feedback, then prioritize changes that align with brand guidelines.

- Facilitate workshops to define and communicate the brand's core visual elements.

- Use mood boards to visually convey the brand's essence, ensuring alignment before implementation.

How do you handle multiple perspectives while keeping your brand's identity clear?

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Balancing stakeholder feedback on a graphics project. How do you ensure the brand's identity remains intact?

When stakeholders weigh in on your graphics project, it's essential to filter their feedback through the lens of your brand's identity. Here's how to maintain that delicate balance:

- Acknowledge all feedback, then prioritize changes that align with brand guidelines.

- Facilitate workshops to define and communicate the brand's core visual elements.

- Use mood boards to visually convey the brand's essence, ensuring alignment before implementation.

How do you handle multiple perspectives while keeping your brand's identity clear?

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Help others by sharing more (125 characters min.)
50 answers
  • Contributor profile photo
    Contributor profile photo
    Carol Borja

    InterMedia and Graphic Designer at "La Puerta Roja". Freelancer at the moment.

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    Feedback is essential, like blood to your veins, and effective communication is key! First meetings are crucial for establishing mutual objectives and setting common goals. Remember, you are a partner to your client, so create a natural atmosphere where development can thrive, just like a plant! Make it grow! Additionally, good communication and brainstorming with your team are vital for defining timelines, graphic goals, and the channels through which you'll work with your client. When synchronization aligns with timing, it results in a masterpiece of listening and collaboration. This approach will keep everything running smoothly, just like butter!

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    10
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    Contributor profile photo
    Adnan Tariq ✨ Presentation Designer

    PowerPoint Presentation Design Expert | Crafting Impactful, Visual-First Decks | Transforming Ideas into Stories with Precision & Creativity

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    Balancing stakeholder feedback while keeping the brand’s identity intact comes down to clear communication and a solid understanding of the brand. I always start by anchoring the project in the brand’s guidelines, making sure every design decision aligns with its core values. I welcome feedback but also explain how certain changes might affect brand consistency. It’s all about collaboration, but the brand’s integrity stays the priority.

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    8
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    Contributor profile photo
    Rauf Saifi

    Brand Manager || Luxury Brand Manager || Marketing Manager || Brand Consultant

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    To maintain the brand's identity while considering stakeholder feedback, start by defining clear brand guidelines. Focus on incorporating suggestions that align with the brand’s core values and messaging. Explain the reasoning behind design decisions to ensure everyone understands how they support the brand's vision and consistency.

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    7
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    Roy Wedema

    RoyWedemaDesign // Founder // Creative Director // Brand & Graphic Designer // Open for projects

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    At our design studio, we follow our motto: TRANSLATE. CREATE. ENJOY. // TRANSLATE. We collaborate closely with clients, turning their vision into actionable ideas while filtering feedback through the lens of the brand’s essence. // CREATE. Guided by brand values, we craft designs that bring ideas to life with clarity and emotional resonance. // ENJOY. By fostering collaboration, we ensure the process is seamless and enjoyable, delivering designs that stay true to the brand while satisfying stakeholders.

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    7
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    Aman Verma
    • Report contribution

    To balance stakeholder feedback while preserving brand identity, I prioritize the brand’s core values, visual guidelines, and tone. I actively listen to feedback, identify common themes, and align them with the brand’s essence. Clear communication and rationale behind design choices ensure stakeholder buy in without compromising brand integrity.

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    6
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    Kind Katlo

    Final year Bachelor of Supply Chain Management&Logistics at UB ||Experience in managing people|| Event coordinator & graphic designer for UB LOSCMA ||Procurement officer at Chobe Land board(volunteer attachment)

    • Report contribution

    When managing multiple perspectives on a graphics project, it’s essential to maintain the brand’s identity by approaching feedback strategically. I start by ensuring the brand’s core guidelines are clear and accessible, serving as the foundation for all decisions. Feedback from stakeholders is acknowledged and categorized, allowing me to prioritize changes that align with the brand’s essence while diplomatically addressing suggestions that might stray from it.

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    3
  • Contributor profile photo
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    Nathan Kwan

    Design & Illustration

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    My preferred method of receiving feedback is usually via interpretive dance. I find it more honest. If the clients/stakeholders' visions and values align with my own, then I would consider joining their seance in designing strategic curses to be bestowed on Sam Altman, David Holz, Elon Musk, and the other A.I. pirates. Hope this was helpful in training your model, LinkedIn.

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    3
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    Ar. Harsh Srivastava

    •Artist •Designer •Illustrator •Architect •BIM •GATE'25 Qualified

    • Report contribution

    Talking about the brand is essential. Ensure you have comprehensive brand guidelines detailing logo usage, typography, color palettes, tone of voice, and other visual style. Then more communication with the stakeholders is essential. Engage stakeholders to understand their motivations and concerns behind their feedback. You can even educate the people about design goals, like what they want. Conduct sessions to ensure stakeholders understand the brand's vision, mission, and identity. Show how feedback-aligned changes could impact the brand's consistency. Compare the before and after results. Most importantly find that balance. Ensure feedback-driven changes don’t undermine the brand’s tone or voice.

    Like
    3
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    Talita Santos de Farias

    •Estudante em Design Gráfico •Assistente administrativo (experiência Hotelaria Hospitalar/ Financeiro)

    • Report contribution

    Nothing is as fundamental as communication, letting the client express themselves and sharing all possible ideas will help create an incredible project that suits the client, leaving them satisfied. I personally ask you to fill out a form where you are asked many essential questions to work on the project ideas. To create the visual identity, I always leave 3 changes open to the client, but I also prioritize the originality of my work and time.

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    2
  • Contributor profile photo
    Contributor profile photo
    David Boyse

    Social Media Manager | Connecting Golfers Through Engaging Content | 15+ Years of Elevating Brand Impact through Design & Strategic Storytelling

    • Report contribution

    To balance stakeholder feedback while maintaining brand identity, start by making sure everyone is clear on the brand guidelines. Set expectations early on about staying true to the brand’s core look and feel. When feedback doesn’t align, offer alternatives that stay within the brand’s boundaries. Keep communication open and involve stakeholders throughout the process, showing them how their input can fit without compromising the brand. A structured feedback process helps keep everything consistent and on track.

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