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Last updated on Jan 6, 2025
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  3. Outside Sales

Dealing with a client's rejection in outside sales. How can you turn the negotiation in your favor?

Rejection is never the end in outside sales; it's an opportunity to refine your approach. To pivot a client's 'no' into a 'yes':

- Listen actively to understand their concerns, which can reveal key objections to address.

- Reassess and tailor your value proposition to align more closely with their needs.

- Follow up persistently but respectfully, demonstrating commitment without being pushy.

How do you handle rejection in sales? What strategies help you turn the tide?

Outside Sales Outside Sales

Outside Sales

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Last updated on Jan 6, 2025
  1. All
  2. Sales
  3. Outside Sales

Dealing with a client's rejection in outside sales. How can you turn the negotiation in your favor?

Rejection is never the end in outside sales; it's an opportunity to refine your approach. To pivot a client's 'no' into a 'yes':

- Listen actively to understand their concerns, which can reveal key objections to address.

- Reassess and tailor your value proposition to align more closely with their needs.

- Follow up persistently but respectfully, demonstrating commitment without being pushy.

How do you handle rejection in sales? What strategies help you turn the tide?

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50 answers
  • Contributor profile photo
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    Gustavo Roiz

    Especialista em Vendas e Gestão Comercial | Estratégias B2B e B2C | Liderança em Inside Sales | Otimização de Resultados com CRM | Expert em SPIN Selling e Metodologias Ágeis

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    Lidar com a rejeição em vendas externas exige estratégia. Primeiro, entenda o motivo da recusa e reformule sua oferta com base na necessidade do cliente, destacando valor em vez de preço. Construa um relacionamento e use perguntas que levem o cliente a concordar com você. Se a venda não acontecer, encerre com elegância e mantenha contato para futuras oportunidades. O segredo é aprender com cada rejeição e aprimorar sua abordagem continuamente.

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    Sara Perrone

    Solutions Specialist @ Ansys | Thermal Desktop l Heat Transfer and Fluid Flow Modeling system level Simulation Software

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    Ask more questions, build rapport. Be present. Be in 2nd place. You have not uncovered enough. Stop negotiating and listen. Rejection is the key to winning.

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    6
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    Jeremy Harper

    Business Operations Leader | Revenue Strategy | MBA | Sales-Enabled Ops Execution | CRM, Systems, and GTM Optimization

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    Rejection is hard, but it occurs much more often when you don't gradually improve your listening skills. I've found that listening requires a lifelong dedication to learning. Occasionally, the customer or prospect wants to be heard and understood, even if there isn't necessarily a remedy.

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    5
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    Marcelo Alves Siqueira

    Especialista em Marketing e Vendas / Supervisor de Vendas / Coordenador comercial / Gerente de Vendas / Trademarketing

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    Devemos tentar minimizar a possibilidade de que isso ocorra, mas isso não é garantia de sucesso. Lidar com a rejeição em vendas externas faz parte do jogo, mas a forma como você reage pode mudar completamente o rumo da negociação. Precisamos entender a objeção antes de tudo. Algumas estratégias são eficientes nesses casos como : - Reposicionar o Valor, e não o preço; - Gerar urgência (sem ser insistente); - Usar a Prova Social; Caso não conseguir reverter a situação, tente manter as "portas abertas" para futuros negócios.

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    Alexandre B.

    Coordenador técnico comercial

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    Rejeição do cliente em vendas externas??? Se a pergunta foi voltada ao cliente não atender o vendedor, minha solução é tentar entrar na empresa de outra forma, por outros contatos, falo com amigos da área comercial e acabo sempre achando uma nova pessoa de contato. Se a rejeição refere-se a não vender em determinado cliente, minha alternativa sempre persistir, entender melhor o que o cliente necessita através de perguntas e principalmente escutando o que ele tem a dizer. E no final acabo sendo direto e pergunto porque não concretizamos o negocio, em boa parte das vezes obtenho as respostas com as quais consigo reverter ou garantir um próximo negocio.

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    4
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    Joe Alegria

    Regional Sales Manager at Harrington Industrial Plastics

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    Don't focus so much on the why you were rejected, more on the how can I use this to my advantage. As humans we tend to put high importance on the negative. learn from your experiences, do your homework and get stronger and well prepared for the next meeting. No one person was born great! We just need time and passion to change the outcome. Don't bring yesterday trash into today's beautiful day, full of opportunity.

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    4
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    Trissia Daiana Costa

    Vendas dispositivos médicos | CME | MedTech | OPME | Gases Medicinais | Equipamentos médicos

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    A rejeição nunca é o fim das vendas externas; é uma oportunidade de refinar sua abordagem. Para transformar o "não" de um cliente em um "sim" : - Ouça ativamente para entender suas preocupações, o que pode revelar objeções importantes a serem abordadas. - Reavalie e adapte sua proposta de valor para se alinhar mais de perto com suas necessidades. - Acompanhe persistentemente, mas com respeito, demonstrando comprometimento sem ser agressivo.

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    4
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    Evan Patrick Shaffer

    AI-Driven GTM Engineer | Revenue Enablement & Growth Strategy

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    Rejection in outside sales isn’t the end—it’s intel. The key is uncovering why the client is saying no and using that insight to shift the conversation. In my experience, AI-powered deal insights make this easier. Conversation intelligence tools (like Gong or Chorus) surface common objections, buying signals, and areas where messaging might be falling flat. AI-driven battlecards help counter objections in real time, keeping negotiations on track. One thing I’ve found helpful is using AI to track deal momentum. If a deal starts to stall, AI suggests when to re-engage and what messaging will land best. Instead of pushing harder, reframing the conversation based on data often turns a no into a yes.

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    3
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    Juan Carlos Henrici Espinoza

    Gerente Comercial

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    Primero que tienes que tienes que haber preparado una presentación y en la misma una comparación tecnica y presupuestal de tu producto con tu competencia. De allí parte que puedas levantar las objeciones del cliente. Si no hay una buena presentación comparativa para cerrar la venta solo estas dando ventaja a la competencia

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