To earn your clients' trust, communicate clearly about the benefits of functional training updates. Share real examples, success stories, and expert opinions to show the value. Keep them involved by explaining changes and addressing their concerns. Offer trials or demonstrations so they can experience the benefits firsthand. Be honest, transparent, and consistent in your approach, ensuring they feel confident in the updates.

Ergänzend zu den bereits in der Einleitung genierten Punkten sollte immer auch ein Punkt genannt werden: "Lebe es selbst vor!" Dein eigenes Training ist immer auch ein Spiegelbild für Deine Kunden, was Du selber für gut hältst. Bleibst Du immer beim "Altbewährten", werden Dir Deine Kunden die "neue, großartige" Methode nicht abkaufen. "Wenn sie so toll ist, warum macht er sie nicht selber auch?" Sei also nicht nur bei Deinen Kunden immer wieder bereit, neue und sinnvolle Dinge einzuführen. Ergänze auch Dein eigenes Training genauso, um glaubwürdig zu bleiben.

Understand that introducing something new like functional training can feel a bit intimidating, especially if it's outside of their usual routine. Remember, it's all about making small, positive changes that will help them feel stronger and more capable in everyday life. You’re there to guide them every step of the way, so go at a pace that feels right for the client. Be ready for them to be humbled and emotional.

Building trust when introducing functional training updates requires clarity, engagement, and a client-centered approach. 1. Educate with Purpose – Clearly explain how the updates enhance results and align with clients' goals, using real-world examples. 2. Hands-On Experience – Offer demonstrations, guided sessions, or interactive workshops to help clients feel the benefits firsthand. 3. Encourage Collaboration – Invite feedback, address concerns, and adjust based on client needs to foster trust and involvement. Prioritizing education, experience, and open dialogue strengthens confidence and long-term relationships.

I understand that my clients may be skeptical about functional training updates, so I focus on building trust through clear communication, evidence-based insights, and personalized results. By demonstrating real benefits with practical applications and success stories, I help them see the value first-hand. Consistency in delivering measurable improvements reassures them that these updates are worthwhile.

Buy in. Simple as that. With any modality shift, you can explain all you like, give them all the knowledge they can cope with. But when they are skeptical, give them something. A small training gift of you will. Nothing wrong with a small amount of aesthetic focus for 5 minutes of the session if they're giving you the rest of it.