5WPR

From a Pacific Beach kitchen to a projected $275 million in sales - what a journey! 🚀 We’re thrilled to see 5WPR client The Honest Kitchen featured in the San Diego Business Journal. The piece spotlights how founder Lucy Postins turned a labor of love into one of the most trusted names in pet food. 🐾 With FDA-certified human grade products and Certified B-Corp status, The Honest Kitchen continues to lead the way in transparency, integrity, and pet wellness, proving that passion and purpose can truly drive long-term growth. Read the full feature below. #5WPR #ClientCoverage #MediaRelations #TheHonestKitchen #PRWin #PetIndustry #Entrepreneurship

📊 Measurement isn’t just about the numbers, it’s about meaning. As marketing and communications continue to evolve, understanding what to measure (and why it matters) has never been more critical. From impressions to impact, brands today need to move beyond vanity metrics and focus on insights that connect PR performance to real business outcomes. In 5WPR's latest LinkedIn Pulse article, we explore how brands can: ✅ Shift focus from volume to value ✅ Align KPIs with organizational goals ✅ Integrate PR and digital data for holistic insights ✅ Turn analytics into an actionable strategy Measurement isn’t just about proving value after the fact; it’s about shaping success from the start. Read the full piece below. #5WPR #PublicRelations #MarketingStrategy #DataDrivenPR #Measurement #ROI #BrandStrategy #IntegratedMarketing

Expanding your brand into the U.S. market takes more than translation; it takes transformation. 🌎 In 5WPR's latest LinkedIn Pulse feature, the team shares how brands can refine their media and marketing strategies to connect authentically with American audiences, from aligning messaging to integrating PR, digital, and influencer marketing efforts. Read the full piece below to learn how to build credibility, visibility, and long-term growth in one of the world’s most competitive markets. 🚀 #PR #Marketing #DigitalMarketing #InfluencerMarketing #MediaStrategy #5WPR

🚀 5WPR is heading to HLTH USA 2025! Let's connect. We’re excited to share that Robyn Ungar (Ostach), EVP of Health at 5W Public Relations, will be attending HLTH USA (Oct. 19-22) in Las Vegas, the premier event shaping the future of health innovation. 💡 Fill out our contact form linked below to schedule time with Robyn onsite - learn how strategic PR and marketing can elevate your brand. https://lnkd.in/eKbshAFH #5WPR #HLTH2025 #HealthcarePR #HealthTech #MarketingStrategy #PublicRelations #Networking

Where purpose meets visibility in fashion. 👗 We’re excited to share that Sourcing Journal featured 5WPR client, VivaVoce.live in “Meet the Marketplace for Fashion’s Forgotten.” ✨ The story spotlights Viva Voce’s launch, a first-of-its-kind plus-size marketplace redefining who fashion serves through commerce, community, and content. Founded by Kate Zigrang, Viva Voce is a movement built to amplify underrepresented voices and champion true inclusion across the industry. Read the full feature below. https://lnkd.in/eCqDQKYP #5WPR #ClientFeature #MediaRelations #FashionPR #InclusiveFashion #VivaVoce #SourcingJournal

The future of beauty marketing is being written in real time - by the speed, community, and creativity of K-Beauty. ✨ In a recent piece for Fashion Mannuscript (Mann Publications), 5WPR Managing Partner & EVP Ilisa Wirgin explores how Korean beauty has redefined not just skincare, but the way global trends emerge, evolve, and dominate. From Seoul’s rapid innovation cycles to community-driven brand building, K-Beauty has mastered the art of turning micro-trends into global movements, offering key lessons for marketers, PR professionals, and brands everywhere. 💡 What can we learn? Speed matters. Community matters. Storytelling matters. And those who listen first win next. Read Ilisa’s full feature below, and get in touch with 5WPR to discuss amplifying your next campaign. https://lnkd.in/eV4BHfvZ #5WPR #ThoughtLeadership #BeautyIndustry #KBeauty #MarketingStrategy #BrandInnovation #PublicRelations #FashionMannuscript

We love seeing 5WPR client BERO spreading holiday cheer, one (non-alcoholic) beer at a time! 🍻 This season, BERO is giving five offices across the US and UK the ultimate party upgrade: a full pallet of their refreshing NA beer. To enter, follow BERO and comment on their post telling them why your team deserves a festive restock! #5WPRClients #HolidaySeason #NonAlcoholicBeer #BERO

Your PR agency isn’t a vendor. It’s a business partner that can make or break your brand. In his piece for Agility PR Solutions, Ronn Torossian, 5WPR Chairman and Founder, explores why choosing the right PR firm is one of the most critical decisions a business leader can make, and how the right partnership can drive reputation, trust, and long-term growth. Read more on how the right PR strategy goes beyond headlines to shape business success. #ThoughtLeadership #PRStrategy #ReputationManagement #5WPR #BusinessGrowth

Turning pet food into a purpose-driven conversation and earning national recognition along the way. 🐾 We’re thrilled to share that 5WPR has been named a Finalist in the 2025 Ragan Communications and PR Daily Awards in the "Integrated PR & Marketing" category for our campaign: 5WPR × The Honest Kitchen: “Feed Them the Best. Whether They Deserve It or Not.” This recognition highlights our team’s ability to merge creativity, strategy, and storytelling into an integrated campaign that resonated with pet parents, sparking conversation, engagement, and meaningful connection with The Honest Kitchen’s audience. A huge thank you to our amazing client The Honest Kitchen, for trusting us to bring their mission to life, and to our dedicated team who continues to push boundaries every day. See the full list of Finalists below! #PRDailyAwards #IntegratedMarketing #PRExcellence #5WPR #TheHonestKitchen #PRAwards #MarketingCampaigns

💬 What happens when traditional finance meets decentralized finance? In a feature for DeFi, Digital Securities & Fintech - Securities.io, Robert Ford, 5WPR Managing Partner & EVP, explores how public relations plays a critical role in communicating the market maturity of digital assets. As digital assets become integral to corporate treasuries, the conversation is shifting from speculation to strategy. Ford breaks down how PR bridges the gap between TradFi and DeFi, helping organizations articulate credibility, transparency, and long-term value to investors and stakeholders. In a rapidly shifting financial ecosystem, strategic communication isn’t just reputation management - it’s market positioning. Read his full feature below. #FinancePR #DigitalAssets #DeFi #TradFi #PublicRelations #CorporateFinance #Web3 #5WPR #ThoughtLeadership