Acceleration Partners

How do you balance expectations between brands and creators? In this clip, Courtney Rieker answers an audience question to break down what it really takes: education, patience, and transparency. Managing both sides means moving beyond black-and-white goals - helping brands stay flexible, setting clear expectations for creators upfront, and keeping communication open throughout. When everyone understands the “why” behind performance and metrics, partnerships become more collaborative, not transactional. 🎥 Watch the full webinar on demand: https://ow.ly/pfRb50XaLvg #CreatorLoyalty #InfluencerMarketing #CreatorEconomy #PartnershipMarketing #Transparency

What do these four companies have in common? 🤔 They're speaking on stage at PI LIVE Europe next week! Don’t miss Cardlytics session on "Data-Driven Decisions: How Brands Are Navigating the New Consumer Landscape" on the Well Stage with Charlotte Jamieson (Cardlytics), Angus Drummond (Acceleration Partners), Amy Johnson (TUI) and Susan A. (Boots UK). 📢 And the conversation won't stop on stage. Join the Cardlytics team for their mixer at the Tradedoubler Vault Bar right after the session! #AffiliateMarketing #Networking #DataDrivenMarketing

Feeling like your affiliate program has hit a plateau? It’s not the channel, it’s the strategy. The smartest brands are evolving fast, adapting their approach to keep growing in the AI-era. We’ve pulled together a new checklist that shows you how to: 💡 Break through plateaus 🚀 Scale faster and smarter 🤖 Leverage AI for sustainable growth See how leading brands are evolving by heading to https://ow.ly/vv8c50XbHkg 🔗 #AffiliateMarketing #GrowthStrategy #AIEra #DigitalMarketing #MarketingStrategy

We’re proud to celebrate our very own Travis Thompson, featured in Hello Partner’s Hero 100 2025 list as the 'Influencer Icon' 🦸♀️ 🎉 The Hero 100 highlights the most influential voices shaping the future of the partnership economy, and Travis’ inclusion is a testament to the impact that Travis has made on behalf of clients 🏆 Read Travis’ full feature on Hello Partner at https://lnkd.in/dhS6Srme 🔗 #CreatorMarketing #InfluencerMarketing #PartnershipMarketing #BrandPartnerships

Our Chief Strategy Officer, Helen Southgate is back on stage at PI LIVE Europe next week for another main stage panel 🎤 Expect honest takes on: ➡️ How agencies are keeping performance sharp with leaner teams ➡️ Managing resource gaps and partner bottlenecks ➡️ Shifts in publisher models – what’s working, what’s stalling ➡️ How to keep programs moving when clients want more for less Catch Helen alongside Charlotte Grace Morris (MG OMD), Rebecca McNiven (Silverbean | Certified B Corp™) and Elliot Myers (The Affiliate Marketing Advisor LTD) on the Main Stage – Day 2, 2:50 p.m. 🗓️ #AffiliateMarketing #PILiveEurope #DigitalMarketing #PerformanceMarketing

Final call: Voting for Oliro Events’ Performixx Awards 2025 closes tomorrow (October 16). If you think Acceleration Partners deserves Best Agency, please take a moment to cast your vote now ⤵️ 🔗 https://lnkd.in/eeXKJie2

Couldn’t make it live? You can now watch the full recording of last week's Usercentrics webinar featuring Angus Drummond, Senior Director of Publisher Strategy at Acceleration Partners 🎤 The session breaks down how affiliate and publisher leaders can adapt to evolving privacy frameworks, AI-driven search, and shifting user expectations - while turning compliance into a competitive advantage. ▶️ Watch on demand at https://ow.ly/Ajbs50XameT #AffiliateMarketing #AIFirstWorld #PrivacyCompliance #DigitalStrategy

We’re delighted to share that Acceleration Partners has proudly collaborated with Affiliate Summit on their latest industry report - 'The Great Re-Route: AI’s Takeover of Product Discovery' 📝 The report features expert insights from across the industry, including a contribution from Helen Southgate, exploring how affiliate partnerships are evolving at the heart of AI-driven commerce, and redefining how brands engage audiences and how affiliates drive performance in an AI-first world. Head to https://ow.ly/cNr350X9vt6 to download the report 🔗 #AffiliateMarketing #AIDrivenCommerce #ProductDiscovery #MarketingInsights #AffiliatePartnerships

💭 If you’re still clinging to last-click attribution in your affiliate or partnership marketing, now’s the time to rethink. Back in August, Emily Okrzesik took to the stage at Affiliate Summit East to speak about how last-click has been masking real performance by crediting only the final touchpoint, and undervaluing the early-funnel drivers who spark awareness. Fast-forward to last week’s news around ChatGPT becoming shoppable, and we’re seeing exactly the shift we anticipated: in an AI-driven, no-click environment, brands need smarter models that credit influence - not just transactions 📲 If you’re ready to move beyond surface-level metrics and actually prove where growth is coming from, Emily's take is still worth a read at https://ow.ly/nVYA50X6zHv 🔗 #AffiliateMarketing #Attribution #Growth #Partnerships #MarketingInnovation

Consumer behaviour is shifting fast – and brands need smarter strategies to keep up. At PI LIVE Europe our very own Angus Drummond, Senior Director of Publisher Strategy, will be on stage for Data-Driven Decisions: How Brands Are Navigating the New Consumer Landscape 🎤 Angus will share how brands are using data to cut through the noise, make better decisions, and stay relevant in a rapidly changing market. Catch Angus on the Well Stage – Day 1, Tuesday 21st October at 3:40 p.m. 🗓️ #AffiliateMarketing #PILiveEurope #DigitalMarketing #PerformanceMarketing