Ahead

The 2025 Ryder Cup is officially in the books, and we’re proud to say it was another incredible success for Ahead. This achievement reflects the dedication of every department across our company. From innovative artwork and design and premium product to seamless operations, logistics, and on-site execution, every teammate played a vital role in making it happen. A special thanks to our on-site crew whose commitment and long hours helped us shine on one of golf’s biggest stages. Moments like these showcase the power of collaboration — and why Ahead continues to set the bar within the industry. #RyderCup #BethpageBlack #RyderCup2025 #Teamwork

It’s finally here — Ryder Cup Week! We’re on site at Bethpage Black as the world gathers for one of golf’s greatest showdowns: USA vs. Europe. 🏆 The official merchandise shop is open — swing by, gear up, and say hello if you’re here! #RyderCup #BethpageBlack #TeamUSA #TeamEurope #GolfLife #RyderCup2025

Surf Expo starts today! 🌊 We’re bringing the beach vibes to Orlando and can’t wait to share our latest styles, ornamentations, and fresh new looks. Stop by Booth 2602 to say hello, connect with our team, and see what’s new for the season. Let’s make it a great show—see you there! #SurfExpo #ResortWear #CoastalLiving

We’re extremely proud of our woodshop team, whose craftsmanship and dedication helped bring the amazing new pro shop at Pinehurst No. 10 to life. From every detail of designing the fixtures through the final install we worked closely with the team at Pinehurst Resort to execute on their vision for the space. As Benji Boyter, PGA, Director of Retail at Pinehurst Resort, stated: “Your team knocked it out of the park with the design and execution of these fixtures. The shop has been incredibly well received both by our guests and internally with our team at Pinehurst.” Hearing this from our partners means the world to us - and it reminds us why we love what we do. Pictured (L-R): Zack DaSilva, Ahead, Rob Lane, Pinehurst No. 10, Stephen Neuger, Ahead #Pinehurst #GolfRetail #ProShop #Collaboration #Teamwork #Partnership #ClientSuccess

Our long-time partner, Annika Sorenstam, looks to add a second U.S. Senior Women’s Open title to her hall-of-fame portfolio, when she competes at San Diego Country Club this week. Wishing Annika — and all the competitors — the very best of luck as they tee off in this prestigious championship. #USSeniorWomensOpen #GolfChampionship #GolfLife #WomenInGolf #AnnikaSorenstam #GolfLegend

Our parent company, Sweden-based New Wave Group AB, has released its quarterly earnings. While there was a decrease in net sales by 4.1% in the second quarter of 2025, primarily due to negative currency effects, local currency sales showed a slight increase. The company continues to gain market share, with $301 million in operating profit. During the second quarter, New Wave finalized the strategic acquisition of Cotton Classics, which is expected to bolster long-term growth. The company remains optimistic about future opportunities, focusing on investments in technology and strategic acquisitions to enhance its market position. Ahead is proud to be a part of the New Wave Group family of companies and looks forward to making a strong contribution in the second half of this year. Report: https://lnkd.in/dr7rmRiZ

We’re thrilled to celebrate our friend and colleague, John Lawrence — co-founder and Managing Director of Tournament Solutions — for his amazing recognition at the Red Jacket Classic, a charity golf tournament hosted by the American Diabetes Association at The Country Club in Brookline, MA. At the end of this special day, John was recognized with the “Most Important Volunteer” award from the American Diabetes Association — a true testament to his generosity, dedication, and the positive impact he makes on others. We couldn’t be prouder — congratulations, John! #GivingBack #AmericanDiabetesAssociation

Ahead was proud to participate in the BEST Boston (Business Engagement for Students) program this summer! This fantastic initiative, run by UMass Boston - College of Management, offers students hands-on consulting experience with local businesses—creating a powerful platform for problem-solving, innovation, and real-world learning. It’s a true win-win that strengthens both the student workforce and the Massachusetts economy. Yesterday, we had the pleasure of celebrating our student consultant, Christine Joy Dumo, in downtown Boston. Christine delivered outstanding work analyzing our social media presence and related data, and helped shape strategic, actionable plans for our D2C website. Pictured with Christine are: Mark Edmund Kliethermes, Senior Creative Director, Ahead Mark Higdon, Director of Marketing, Ahead We’re grateful for this opportunity to mentor and collaborate with future business leaders—and we’re excited to keep supporting initiatives that drive educational and economic success across the Commonwealth. #BESTBoston #UMassBoston #Consulting #StudentSuccess #WorkforceDevelopment #BostonBusiness UMass Boston

Big thanks to Sports Illustrated for the shoutout over the weekend! They dropped by our booth at the PGA Buying Summit and loved what they saw – from our Americana cap collection to our Ryder Cup headwear and apparel. We’re proud to be featured – and even prouder of our team and our commitment to doing great things and being part of standout events. Check out the article here (which includes quotes from Scott Stone, our National Sales Manager for Golf): https://lnkd.in/eATNvVaC #PGA2025 #SportsIllustrated #RyderCup #GolfStyle #AmericanaCaps #PGAshow #GolfApparel #ThankYou PGA Golf Shows

The PGA Buying Summit is in full swing—and so are we! If you're in Frisco, come visit us at Stand 313 to explore our just-launched 2026 Spring & Summer apparel line, plus the latest additions to our 2026 Headwear collection. And don't miss our nod to Americana and this year's Ryder Cup. See you there! #PGABuyingSummit PGA Golf Shows