Global CEO Baiju Shah joins Fast Company’s Stephanie Mehta in conversation for his first interview since joining AKQA. Baiju discusses what it means to operate as a frontier agency, helping clients find new growth through new products, experiences and brands that combine imagination and advanced AI. https://lnkd.in/e8Nyvhc8
About us
AKQA is a creative company at the intersection of imagination and technology, with over 2,400 professionals across 30 countries. For more than three decades, AKQA has pioneered what’s next. From the dawn of digital to the rise of AI, AKQA is globally recognised for its creative excellence and innovation. The company has earned top honours including the Cannes Lions International Festival of Creativity Grand Prix for Digital Craft (2023), Design and Glass (2024), and Innovation (2025), alongside seven Fast Company Innovation by Design Awards and a World Changing Ideas Award.
- Website
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https://www.akqa.com/showreel/
External link for AKQA
- Industry
- Design Services
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Specialties
- Design and Innovation, Customer and Brand Experience, E-commerce Optimisation, Community and Influencer Engagement, Cognitive Science and Artificial Intelligence, Data Science, Media Planning, Media Buying, and Search Marketing
Locations
Employees at AKQA
Updates
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Atsushi Okahashi joins AKQA as Executive Strategy Director in Tokyo. https://lnkd.in/eh7kYgnP
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Answering the daily question of “what’s for dinner?” AKQA created Nestlé Goodnes, the first AI-powered platform that unites hundreds of Nestlé’s brands and services into a single destination. The experience transforms the universal challenge of meal planning into a source of inspiration, offering tailored guidance on everything from personalised recipes to budgeting to help families eat well with ease. https://lnkd.in/eR9hEveU
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Luxury without limits. AKQA partnered with Velocity Black to design a unified, modern brand that reflects its 24/7 service. The identity, from its custom typeface to its art direction, is shaped by time, movement and possibility, providing a scalable system for a brand that never stops. Discover the new identity for Velocity Black: https://lnkd.in/esjM97Tr
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AKQA honoured for redefining interactive storytelling and audience participation with the Grand Clio Entertainment award. The award recognises the pioneering digital experience for Netflix’s Body Swap, powered by computer-generated voice and face modelling. The project was also celebrated with five further awards including Innovation, Fan Engagement, Branded Entertainment & Content and the AR Speciality Award. https://lnkd.in/er4nD-TR
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European Broadcasting Union (EBU) and AKQA partner to reimagine the Eurovision Song Contest fan experience. AKQA has been appointed as the Eurovision Song Contest’s digital agency, leading the innovation and modernisation of the digital ecosystem as the iconic competition celebrates 70 years. https://lnkd.in/ecth2wuj
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For the LVMH collection of exclusive hotels, Cheval Blanc elevates its digital presence by infusing the booking experience with a new layer of sensory storytelling. The platform now serves as an immersive journey, where curated visuals and fluid design reveal the unique character of each Maison. By seamlessly blending rich narrative with an optimised booking tool, the experience is designed not only to increase reservations but to inspire more memorable stays. Read more here: https://lnkd.in/eSgtfmwz
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Introducing Generative Store, a WPP-Google partnership, the AI-powered e-commerce experience that builds custom-crafted interfaces in real time, turning browsing into a personal experience. By combining Google’s Gemini AI with AKQA’s creative and innovation expertise, Generative Store transforms online shopping from a simple transaction into a meaningful relationship, bringing the considered craft of a boutique to the digital world. Discover more: https://lnkd.in/gf4-ThH3
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For Porsche, AKQA created the definitive home for racing enthusiasts worldwide, setting a new standard for motorsport experiences. The new digital platform delivers unparalleled immersion, and during Le Mans 2025, users surged by 645% year-on-year. Engineered for peak performance, it provides a blueprint for the future of fan engagement. https://bit.ly/4q58jL2
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To redefine the modern product launch for Nike, AKQA pioneered an immersive, AI-powered experience that transformed the new Mercurial boot from a product into a symbol of ambition. By inviting audiences to train with a digital version of a young Kylian Mbappé, the project ignited worldwide engagement, delivering unprecedented results and reinforcing Nike’s position as a leader in innovative brand storytelling. https://lnkd.in/e4T9AKE2