Atlanta Braves reposted this
💜 + ⚾️ + 🎶 Our annual Atlanta Braves luncheon asset at Truist Park needed a little refresh. Mental storyboard consisted of country music, an evening dinner, Braves fandom, storytelling, a baseball field, purple flowers, connectivity & a thoughtful takeaway. I didn’t just want to give our guests an experience - I wanted to create a memory. This past Monday I think we did just that. ✔️ Drinks in the bullpen ✔️ Dinner on the warning track ✔️ Dugout entertainment - 90 min singing & storytelling by songwriters ✔️ Joined by Braves alum - John Smoltz, Andruw Jones & Charlie Culberson ✔️ Thoughtful gift - signed/framed pictures of guests, alum & songwriters ✔️ Pops of purple & Truist branding How did we create connectivity with our guests? It was the wish list for our musical talent out of Nashville that did it - Josh Phillips, John (JB) Byron & Justin Wilson: 📍 Born & raised in Braves Country 📺 Watched the Braves growing up ⚾️ Fans of the Braves & alum in attendance 🎶 Writes for major artists & wrote popular songs Their voices were amazing, but the storytelling made the difference. The stories shared gave insight to an industry that most don’t know about. Jaws dropped when our guests learned what songs they had written & who they all work with. They’d sprinkle in their passion for the Braves & the gratitude towards Truist for the invite. It showed that it wasn’t just a special night for our guests, but also for the songwriters & I think that was the coolest part. The cherry on top was when JB sang what he wrote for Morgan Wallen to close out the night - ‘98 Braves 💜 ⭐ Jennifer Randall, Courtney Whiting, Kenny Tracy, Courtney Wright, Grace Pugmire 📸 Dale Falk Jr
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