Baldwin&

*when a potential client notices our attention to detail*

We became a B Corp because “doing the right thing” is objectively cooler than chasing margins. It’s not just a badge. It’s a filter - for how we work, who we hire, and which brands we say yes to (or politely pass on). Thanks to B Local NC Triangle for featuring Baldwin& and digging into the “Smart, Good & Brave” philosophy behind the work and the kind of brands we build it with. B Lab

When your client invites you to Vegas, you go. Our Account Supervisor Brianna Scarduzio and Co-CEO/Director of Brand Strategy Ashley Yetman tagged along with Travel Portland to IMEX America, where we got to see their sales team doing what they do best: hyping the natural, quirky, conference-friendly magic of their city to planners from around the world. (If it’s not already on your radar as a meeting destination, consider this your nudge. It’s a vibe. No federal deployment required.) And yes…thanks to our client’s reco (s/o Andrea M.), there was a field trip. Into a bizarro world where the Omega Mart employees are in character and the cereal boxes practically stare into your soul. Meow Wolf was part social commentary, part brand fever dream, full sensory overload, and a haunting reminder of how many ad jingles still live rent-free in our minds. A surreal, slightly unhinged experience 🌀And actual confirmation that we love what we do. 

Two Pivotal Helix aircrafts. One breathtaking slice of the Pacific Northwest. Zero traffic. We partnered with Pivotal to help capture the awe of personal flight - no voiceover, no flashy stats. Just pure, high-altitude escapism over the San Juan Islands. When you invent a new way to fly, sometimes the best thing you can do is show people what it feels like. Credits to the whole dang dream team who helped bring this 3-minute stunner to life: Client: Pivotal Martha Danly, Head of Marketing Sarah Dubbs, Digital Marketing Specialist Eben Butler, Pilot and Flight Test Engineer Sabrina Alesna, Pilot and Flight Instructor Joe Morse, Pilot and Flight Operations Lead DeShawn Gaston, Event Operations Mark Smith, Event Operations Mike Fuentes, Event Operations Jeremy Ellis, Joystick Wrangler Agency: Baldwin& (that's us👋🏼) Creative Director: Bob Ranew Account Director: Katharine Belloir Social Media Strategist: Aly M. Project Manager: Tonya Martin Production Supervisor: Toni Kemble Colorist: Nathan Nichols Editor: 11 Dollar Bill Production Company: Pacific Coast Gimbals Director of Photography: Matt Beardsley Ground Unit Director of Photography: Caroline Campbell Producer: John Hay Locations: Sara Burton Helicopter Pilot: Matt Saale First AC: Janzen Adisewojo 2nd AC: Hannah Parkus Gaffer: Collen Newbury Sound Track: "Out in the Open" by Layup

This is what happens when strategy and design hold hands like the BFFs they are🫶🏼 Ashley Yetman (our Co-CEO / Director of Brand Strategy) and Emily Watson (our GCD) joined Safaniya Stevenson at Enrollify to unpack a campaign we created with North Carolina School Boards Association. It’s a conversation about bold creative, clear strategy, and why we believe the best work happens when those two things are inseparable.

Dispatches from our boots on the ground. 📍Frontlines, Portland, OR

You don’t ever replace a MEZ. You just feel very lucky you had one. MaryEllen Zino (aka MEZ💜) has been with Baldwin& since the beginning. She’s been our finance director, de facto HR, moral compass, time sheet enforcer, lavender diffuser, and gold star giver. If you’ve ever worked with us, there’s a good chance she checked in on your soul and your expenses. She could handle a customer service rep with the force of a thousand New Yorkers, but met her people with calming crystals, deep care, and zero judgment. (Just a sharp elbow when you actually needed one). We will miss everything about her - from the gratitude Slacks, adulting advice, and coveted gold stars to her yoga classes, paddleboard recs, and steady presence✨ Rock on and namaste, MEZ.

The only thing smoother than this ride was the turndown service.

Our LinkedIn strategy: screenshot Emily