BEAUTY&YOU

Still can’t believe this just happened 🤍 Last night, Mimiq won the BEAUTY&YOU Imagine Award, and this moment feels bigger than just a win for our brand. As someone who’s part of the global vitiligo community, this hits different. When I started Mimiq , the mission was simple, to create concealers made for us, by us. Products that do what they should, conceal, but never make it about hiding. At Mimiq , we believe in choice. For some, it’s about embracing every mark. For others, it’s about covering them. Both are valid. That’s why we call it confidence in a bottle because it’s not about changing who you are, it’s about owning how you choose to show up. The competition this year was incredible, some of the sharpest, most innovative and accomplished founders I’ve met. Especially the women leading powerful ideas. It was an honor to share that space and learn from such inspiring creators. A huge thank you The Estée Lauder Companies Inc. , Nykaa , New Incubation Ventures and #startupindia for championing innovation that celebrates individuality and purpose. A huge thanks to our incredible team, our advisors, and everyone who’s cheered us on and believed in this journey. Renu priya Palaniappan our pillar of Sanity, Deepti Karthik from DECISION PINNACLE , LG ( LakshmiGanth ) Krishnan & Rush Republic for their years of Support, Aditya Patki, Mimiq wouldn't be a reality without him and Venessa Pinto and Ritika Varadharajan and Haritha Thirumoorthy and many many more who aren't on LinkedIn. And to the global vitiligo community, this one’s for you. You’ve been our reason, our voice, and our strength from day one. My Skin. My Choice. What does inclusive beauty mean to you? Would love to hear your thoughts below 👇 #Mimiq #BeautyAndYou #ImagineAward #InclusiveBeauty #VitiligoCommunity #FounderJourney #RepresentationMatters #MySkinMyChoice #ConfidenceInABottle

Absolutely honored to have received the Visionary Women’s Award in the legacy of Estée Lauder. Our mission at Sohrai Beauty has always been to put Indian women and Mahua on the global map — this recognition is a reminder that we’re on the right path. Deeply grateful to the Beauty & You Awards for this incredible honor! The Estée Lauder Companies Inc. Nykaa BEAUTY&YOU

Presenting the BEAUTY&YOU India 2025 finalists. With Startup India and Nykaa, we are proud to congratulate the 13 bold finalists redefining the future of beauty in India. From Ayurvedic science to microbiome innovation, their ideas showcase the creativity, diversity, and dynamism of India’s beauty ecosystem. Next month, they’ll share their visions to an esteemed panel of judges for a chance to win financial support from a prize pool of up to $500K, as well as mentorship and strategic support. Learn more: https://lnkd.in/e2Rfd9vx IMAGINE – Best pre-launch beauty concepts ▪️ Atypiical – Hybrid suncare ▪️ DRENCH – Ingredient-first luxury body care ▪️ Skiom Private Limited – Microbiome-based beauty skincare ▪️ Mimiq – Inclusive camouflage makeup ▪️ allyv – Effective, multi-functional, sensorial skincare GROW - Best in-market beauty brands ▪️ Antinorm – Multipurpose climate-smart beauty ▪️ Dermis Oracle-Oracle – Dermatologists endorsed solutions ▪️ Justhuman – Powered by neurocosmetics ▪️ Project Qaafi – India’s modern skincare edit BREAKTHROUGH - Innovations in product, technology, or business model ▪️ ATMIYA UNIVERSITY Innovations Foundation – CYALIP lipcare ▪️ Cosmos Bio Pvt. Ltd. – Sustainable bioactives ▪️️ Hitech Formulations Private Limited – Lipocell™ technology ▪️️ Nanospin Bharat – Quick-dissolve sheet mask

Six weeks since we launched Sohrai, and I’m finally taking a moment to reflect. The response has been incredible, and it’s been amazing to see our vision come to life. None of this would have been possible without the people who trusted us first. A special thank you to the BEAUTY&YOU and Nykaa — Shana Randhava, Anchit Nayar, Cindy Palusamy, Sumit Bhasin — for believing in us early on, giving us the support to build Sohrai, and opening doors I never knew I could knock on. Programs like these are vital for empowering entrepreneurs in India, giving us the credibility and resources to bring our ideas to life. Sohrai isn’t just a skincare brand—It’s a mission to bring India’s rich tribal ingredients to the world, sharing the power of Mahua and other indigenous treasures like never before. This is just the beginning, and I’m excited for what’s ahead. Grateful, always. 💛 #SohraiBeauty #TribalWisdom #BeautyAndYou #Gratitude #Entrepreneurship #MahuaMiracle

Last month, ELC's New Incubation Ventures (NIV) presented the winners of the 2024 BEAUTY&YOU India program. The awards were presented at a finale event in New Delhi, attended by guests including William P. Lauder, Executive Chairman, ELC; Stephane de La Faverie, Executive Group President, ELC; Rohan Vaziralli, General Manager, ELCA Cosmetics; Shana Randhava, Senior Vice President, New Incubation Ventures, ELC; Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development & R&D, ELC; Falguni Nayar, Founder, Managing Director and Chief Executive Officer, Nykaa; and Shri Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade. Chosen from over 660 finalists from both India and across the world, 12 inspiring founders presented their ideas for a #SuperchargedFuture of the Indian beauty industry across skin care, makeup, hair care, and fragrances. The final winners, chosen by a panel of esteemed judges across the beauty, fashion, tech, and finance ecosystems, will receive financial support, mentorship, resources, and exposure via NIV, NYKAA, and related partners. Congratulations to all the winners! Read more here: https://lnkd.in/gBCUCRbf