BEAUTYNOVA

From September 28 to October 1, 𝐁𝐞𝐚𝐮𝐭𝐲𝐧𝐨𝐯𝐚, together with its brands 𝐦𝐢𝐥𝐤_𝐬𝐡𝐚𝐤𝐞®, 𝐌𝐞𝐝𝐚𝐯𝐢𝐭𝐚, 𝐚𝐧𝐝 𝐃𝐄𝐏𝐎𝐓®, welcomed over 𝟏,𝟐𝟎𝟎 𝐡𝐚𝐢𝐫𝐜𝐚𝐫𝐞 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐭𝐨 𝐈𝐛𝐢𝐳𝐚 𝐟𝐨𝐫 𝐇𝐀𝐈𝐑𝐓𝐎𝐏𝐈𝐀 𝟐𝟎𝟐𝟓 – four days dedicated to 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧. The programme featured 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐡𝐚𝐢𝐫 𝐬𝐡𝐨𝐰𝐬, and 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, all highlighting the role of 𝐡𝐚𝐢𝐫𝐬𝐭𝐲𝐥𝐢𝐬𝐭𝐬 as 𝐤𝐞𝐲 𝐬𝐡𝐚𝐩𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐞𝐚𝐮𝐭𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. More than a festival, 𝐇𝐀𝐈𝐑𝐓𝐎𝐏𝐈𝐀 became a 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭 that strengthened 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐛𝐨𝐧𝐝𝐬 and confirmed 𝐁𝐞𝐚𝐮𝐭𝐲𝐧𝐨𝐯𝐚’𝐬 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 to providing 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐝𝐝 𝐫𝐞𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 to the hair styling industry. #Beautynova #HairwithCARE #HairtopiaIbiza2025

🎉 Big news — milk_shake just took home a Marie Claire Hair Award 2025 for Best Conditioner for Color-Treated Hair! 🏆 ✨ We’re over the moon to see our love for beautiful, healthy hair celebrated by one of the biggest names in beauty. Huge thanks to Marie Claire for the honor — you’ve made our good hair days even better! Here’s to great hair days, award-winning formulas, and the magic we create together! Take a look: https://lnkd.in/eciCVfJx

A heartfelt thank you to everyone who visited us during the four days of Cosmoprof Worldwide Bologna 2025! ✨ It was a pleasure to share our passion for beauty with you, present the latest innovations from the Beautynova Group brands, and create new connections. Your enthusiasm and support are our greatest inspiration.   See you next year for more exciting experiences together! --------------------------------------------------------- Grazie di cuore a tutti coloro che sono venuti a trovarci durante i quattro giorni di Cosmoprof Worldwide Bologna 2025! ✨ È stato un piacere condividere con voi la nostra passione per la bellezza, presentarvi le ultime novità dei brand del Gruppo Beautynova e creare nuove connessioni. Il vostro entusiasmo e il vostro supporto sono la nostra ispirazione. Ci vediamo l’anno prossimo per nuove emozionanti esperienze insieme! milk_shake® ▪︎ Medavita ▪︎ z.one concept™ ▪︎ Beautynova Elite ▪︎ simply zen ▪︎ DEPOT® ▪︎ Hair Company ▪︎ ING #BeautynovaGroup #Cosmoprof2025 #ThankYou

✨ A year full of exciting new developments for our brands, once again among the stars of Cosmoprof Worldwide Bologna 2025! ✨   The world’s leading trade fair for the cosmetics and professional beauty industry welcomes us once again as enthusiastic participants, ready to offer you a unique experience.   💇♂️ 𝗟𝗶𝘃𝗲 𝗵𝗮𝗶𝗿 𝘀𝗵𝗼𝘄𝘀, 𝘀𝘁𝘆𝗹𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗯𝗮𝗿𝗯𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, 𝘁𝗿𝗶𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻𝘀, and many exclusive events with our specialists, who will introduce you to the BEAUTYNOVA world in a completely new way!   📅 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲: March 20 – 23 📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Bologna, Italy 🏛 𝗛𝗮𝗹𝗹: 25 | 𝗕𝗼𝗼𝘁𝗵𝘀: A4/C5 – A16/C17   A single stage for all the brands of the Beautynova Group. We look forward to seeing you there!   --------------------------------------------------------- ✨Un anno ricco di novità per i nostri brand, protagonisti anche quest’anno di Cosmoprof Worldwide Bologna 2025! ✨   La fiera leader mondiale per l’industria della cosmetica e della bellezza professionale ci vede ancora una volta entusiasti partecipanti, pronti a farvi vivere un’esperienza unica.   💇♂️𝗟𝗶𝘃𝗲 𝗵𝗮𝗶𝗿 𝘀𝗵𝗼𝘄, 𝘀𝗲𝗿𝘃𝗶𝘇𝗶 𝗱𝗶 𝘀𝘁𝘆𝗹𝗶𝗻𝗴, 𝗯𝗮𝗿𝗯𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗰𝗼𝗻𝘀𝘂𝗹𝗲𝗻𝘇𝗲 𝘁𝗿𝗶𝗰𝗼𝗹𝗼𝗴𝗶𝗰𝗵𝗲 e tanti appuntamenti esclusivi con i nostri specialisti che vi faranno scoprire il mondo BEAUTYNOVA in una veste tutta nuova!   📅 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲: 20 – 23 marzo 📍𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Bologna, Italia 🏛 𝗣𝗮𝗱𝗶𝗴𝗹𝗶𝗼𝗻𝗲: 25 | 𝗦𝘁𝗮𝗻𝗱: A4/C5 – A16/C17   Un unico palco per tutti i brand del Gruppo Beautynova. Vi aspettiamo!   Beautynova Elite ▪︎ Medavita ▪︎ z.one concept™ ▪︎ milk_shake® ▪︎ simply zen ▪︎ DEPOT® ▪︎ Hair Company ▪︎ ING #savethedate #cosmoprof2025 #CosmoprofWorldwideBologna #BolognaFiere #professionalhaircare

𝗕𝗲𝗮𝘂𝘁𝘆𝗻𝗼𝘃𝗮 𝗶𝘀 𝗽𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 Gianluca Grechi 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 “𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗿𝘁𝗶𝘀𝘁𝗶𝗰 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿” 𝗼𝗳 𝘇.𝗼𝗻𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁™ Gianluca Grechi, born in 1988, trained with “Pivot Point” method, his professional career started working in his family’s Salon.  When he was 18, wishing to broaden his horizons both artistic and personal, he moved to London, where he attended the prestigious “Vidal Sassoon Academy”, mastering in “Haircutting and Hairdressing”. Over the years, he created his own collections, improving various cutting, colouring, and styling methods that allowed him to win important awards like the “Vogue Beauty Talent” in 2013 and the “Italian Hairdressing Awards” in 2018 for the best collection. He has frequently collaborated with influential names in the photography world and boasts numerous covers of major fashion magazines. Requested by national and international fashion brands, he is a regular in the backstage of the most important sectorial shows. His passion blossoms and flourishes in the educational field. A talented educator, he took his first steps as a trainer at Davines. For two years at z.one concept™, in the role of “Global Artist & Education Designer,” he has provided invaluable contributions in shaping the Education strategy and high-level training content that distinguish the Company. His participation in training sessions and events, both in Italy and abroad, is increasingly in demand and has earned him the title of “Global Artistic Ambassador” for z.one concept™. He is excited about growing and expanding the Company’s training sector, creating a professional environment that will inspire and support the team as well as the hairdressers participating in seminars and workshops. Gianluca shares his experience all around the world, teaching courses and participating in z.one concept™ shows and events. His creativity and intuition contribute to the creation of trendy looks, combining artistic view with technique. His motto: “Passion meets Dedication”

BEAUTYNOVA, piattaforma leader nell’haircare professionale, punta a crescere con nuovi brevetti e con un’accelerazione sui marchi. L’obiettivo del Gruppo è quello di raddoppiare il fatturato entro quattro anni con una crescita organica e tra le leve dello sviluppo c’è il digitale, con un percorso di trasformazione che ha visto l’introduzione del nuovo Erp che ha ridisegnato ed efficientato i processi interni, frutto di un investimento di 4 milioni di euro. In questo processo PwC Italy  sta aiutando l'azienda a trasferire e migliorare i processi sul nuovo sistema, con un'attenzione particolare all’area del Sales and Operations Planning, e all'implementazione dell’AI. (In collaborazione con PwC Italy).

We are excited to announce that 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗔𝗻𝗱𝗿𝗲𝘄 𝗦𝗺𝗶𝘁𝗵, 𝗵𝗮𝘀 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗘𝗹𝗶𝘁𝗲 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗦𝗼𝘂𝘁𝗵𝗲𝗿𝗻 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝗪𝗶𝗻.   Renowned hairdresser and 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, Andrew Smith, has secured his place among the legends of British hairdressing by claiming the prestigious 𝗦𝗼𝘂𝘁𝗵𝗲𝗿𝗻 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 title at 𝗛𝗝’𝘀 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰. This remarkable achievement marks Andrew’s third win in the category, having previously taken home the title in 2019 and 2022.   With this latest accolade, Andrew enters the 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲, a distinction reserved for the very best in the industry. Impressively, he is only the fifth hairdresser in the award’s 40-year history to achieve this level of recognition in the Southern region.   A massive congratulations to Andrew - we are incredibly proud!