Beautynova Americas

milk_shake's silver shine shampoo just got some love from NBC Select; it's been named one of the best shampoos to shop now. A big thank-you to NBC for recognizing our violet-pigmented formula that keeps blonde and grey hair bright and beautiful. 💜 Read more: https://lnkd.in/epb_7GMN

We think there is no one better to speak to the benefits of milk_shake's the gloss for salon owners, than our very own national artists! A special thank you to Charlene Main, Sharon Keller, Brittney Tester, Andrea Huprich and Alejandra Caballero for your insights. And thank you Salon Evo, Evo Media Group for the beautiful feature. ✨ Read the full story, page 44: https://lnkd.in/e_iqv8ks

milk_shake made it to Paris Fashion Week and dare we say that the fabulous Ursula Stephen outdid herself with this sophisticated style which suited the one and only Zendaya perfectly at the Louis Vuitton show. ✨ And a special shoutout to the runway-ready power trio of milk_shake's insta.light potion, incredible milk and lifestyling flexible hairspray that helped achieve this look. 🤍 Check out more from Ursula Stephen: https://lnkd.in/eD59XAZf And get the look: https://lnkd.in/et9YwW2e

We had a blast showcasing Beautynova brands and talented stylists from around the globe at Hairtopia Ibiza 2025. The artistry and atmosphere could not be matched, setting the scene for a one-of-a-kind celebration of creativity. A special thanks and congratulations to John Moroney for putting on a fantastic show and to milk_shake global artists Shelley Lane, Andrew Smith, Gianluca Grechi, Diego Avellini, Sabrina Nicolazzo, Maverik Calzavara and Miki Moi as well as depot global artists Dario Braun, Luca Malnati and Tom Hoffman for your exquisite looks. ✨

milk_shake made it to Paris Fashion Week and dare we say that the fabulous Ursula Stephen outdid herself with this sophisticated style which suited the one and only Zendaya perfectly at the Louis Vuitton show. ✨ And a special shoutout to the runway-ready power trio of milk_shake's insta.light potion, incredible milk and lifestyling flexible hairspray that helped achieve this look. 🤍 Check out more from Ursula Stephen: https://lnkd.in/eD59XAZf And get the look: https://lnkd.in/et9YwW2e

Meet Keyla Cabrera! With 16 years of customer service experience, Keyla brings professionalism and positivity to every interaction. Sitting at the front desk in our Beautynova Americas office, she does more than just greet visitors, she sets the tone for the entire day. Whether it’s making coworkers feel at home or ensuring customers feel supported, Keyla embodies the caring spirit that helps our team—and hair—shine. ✨

We’re beyond thrilled to share that milk_shake icy blond shampoo & conditioner have been named Best Purple Shampoo & Conditioner in the Allure Best of Beauty Awards 2025! 🏆 From brightening icy tones to keeping brass at bay, this duo has been a fan favorite—and now it’s an Allure-approved winner too! A huge thank you to Allure Magazine for this incredible honor. ✨ Check out the winners: https://lnkd.in/eyP-dkeE #AllureBestofBeauty #BestofBeauty

Every vote counts and there's still time to cast yours for milk_shake in the Beauty Launchpad's Readers Choice Awards! Take a look at our nominees in categories ranging from Best Leave In to Best Color Line and everything in between. To make sure your milk_shake favs make it to the top spot, simply:  1️⃣ Log in or register at https://lnkd.in/eW3vZ2Tz  2️⃣ Complete your ballot at https://lnkd.in/eYt99NWC (one vote per category)  3️⃣ Submit!

We were so happy to sponsor BTC The Show this year. Events like these remind us of the importance of fostering creativity, celebrating innovation, and supporting the professionals who bring the hair magic to life. Thank you for having us behindthechair.com and thank you to everyone who joined us— it was a true treat to spend some fun in the sun together! ☀️

Thanks for the amazing review Cathy Nelson of milk_shake's icy blond shampoo and conditioner featured in InStyle! "When I finally made it to the salon, the first thing my stylist commented on was how well my color held up—so I let her in on my “dark” secret." Read the full feature here: https://lnkd.in/eQrjQZe3