Club Pilates

We are so thrilled to announce we have signed a Master Franchise Agreement in Thailand! With a commitment to open 20 studios in Bangkok, the municipality and Chonburi Province, the agreement marks our 22nd international market. Led by Me in Motion CEO THANAYOUS KOSITSAKUL and his wife Varissara Kositsakul, together they bring more than three decades of experience operating Toyota dealerships as well as a lifestyle & wellness business that works with well-known fitness & golf apparel brands in Thailand. With the first studio in Thailand planned to open in Bangkok next spring, we can't wait to see Club Pilates expand into a new country! Congratulations to the International Team on welcoming a new Master Franchisee into our family. Exciting times ahead for the whole Club Pilates team. Full announcement here: https://lnkd.in/gEUw82iB Bob Kaufman John Wayne Carlson Patty Cupkie Daniel (Dan) Adelstein Grace Vargo Pineda Janicke A. Danielle Cote Duncan Cork Tianna Strateman Amanda Croce

As wellness continues to take center stage for today’s consumers, Club Pilates is proud to lead the way making Pilates more accessible, approachable, and community-driven than ever before. In a recent feature on Franchising.com, our CMO, Amanda Croce, shared how we’re harnessing the momentum of boutique fitness to deliver value for both our members and franchise owners. Here are a few key takeaways: ✅ Local-first mindset – Each studio is equipped with customizable marketing and event calendars, empowering operators to stay deeply connected to their communities. Grassroots isn’t optional — it’s strategic. ✅ Smart social structure – Our national channels lead with brand storytelling and purpose, while local pages bring it to life through member stories, studio events, and community engagement. ✅ Meeting demand with intention – With many studios facing waitlists, our focus is on scaling thoughtfully — protecting both experience and accessibility. ✅ Franchisee-first model – Ongoing training, leadership councils, peer collaboration, and robust support systems help our franchisees grow with confidence and alignment. From coast to coast, Club Pilates studios are helping people “Do Pilates. Do Life.” — and we’re just getting started. As we look ahead, we’re focused on sustainable growth and smart innovation — opening new studios while exploring technologies like AI to personalize the member journey and streamline operations for our franchisees. 👉 Read the full article here: https://lnkd.in/gi6m5Njg #ClubPilates #FranchiseSuccess #WellnessIndustry #PilatesForEverybody #FitnessFranchise #FranchiseGrowth #WellnessInnovation

🏆 Franchisee Spotlight: Joe Ruggieri and Jon Smith didn’t just bring their competitive edge from the basketball court to the boardroom — they brought a mindset. In 2016, during a family vacation, they decided to team up and turn their shared vision into reality. Today, their company, Aligned Fitness, operates 34 Club Pilates studios across the Southeast. Key Takeaways from their story: Athletic Discipline Meets Business Excellence: Their competitive sports background instilled teamwork, persistence, and resilience, qualities that perfectly align with Club Pilates’ values and community-driven culture. Seizing the Pilates Boom: Recognizing Club Pilates as a leader in boutique fitness, Joe and Jon leveraged the brand’s proven model to meet growing consumer demand for accessible, high-quality Pilates experiences. Strategic Partnerships Accelerate Growth: Partnering with Eagle Merchant Partners provided the capital and operational expertise needed to scale efficiently all while maintaining the integrity and standards Club Pilates is known for. Club Pilates’ commitment to quality instruction, community connection, and franchisee support created the foundation for Joe and Jon’s inspiring growth story. 👉 Read the full feature here: https://lnkd.in/eXSBdTSf #ClubPilates #FranchiseSuccess #FitnessIndustry #Entrepreneurship #Teamwork #BusinessGrowth #StrategicPartnerships #Wellness

🏆 Franchisee Spotlight: Growing with Purpose at Club Pilates What does it take to grow from one studio to 13 with more on the way? In this great piece from Athletech News , Gary and Kathy McKay, founders of Sea Glass Fitness, share how they’ve scaled their Club Pilates footprint across Pennsylvania, Maryland, and Delaware — and the mindset that’s guided their journey. 🔹 Trust the model, bring your expertise With years of business experience behind them, the McKays chose Club Pilates because it offered structure and allowed them to focus on execution, leadership, and growth. 🔹 Culture starts with the right people They prioritize hiring for capability, not just fitness passion. Sales, service, and leadership matter just as much as knowing how to cue a teaser. 🔹 One brand, many communities Every studio adapts to the local audience. They stay consistent with the brand  but flexible with the details. 🔹 Franchisees thrive when they work together Despite operating in shared territories, they collaborate with fellow franchisees, proving that mutual support drives collective success. With four new locations planned for 2026, their journey is a reminder: Scaling a franchise isn’t just about expansion, it’s about doing it with intention.  A huge shoutout to the Sea Glass Fitness team for building something meaningful and sustainable within the Club Pilates community! 👉 Read the full article here: https://lnkd.in/gX-n-GiX #FranchiseSuccess #ClubPilates #MultiUnitFranchise #FitnessBusiness #Entrepreneurship #Leadership #FranchiseGrowth #WellnessIndustry

 "Pilates meets you exactly where you are." A simple truth and one that defines both the practice and the leadership philosophy of Tianna Strateman, President of Club Pilates. In her recent profile with The Chalkboard, Tianna shares how her journey from instructor to executive has been guided by empathy, purpose, and a deep belief in the transformative power of movement. A few standout reflections: Leadership isn’t about having all the answers — it’s about showing up with authenticity, curiosity, and compassion. Growth should never come at the cost of quality — Tianna held firm on Club Pilates’ rigorous 500-hour instructor training standard, even when it would’ve been easier to scale with shortcuts. Wellness is personal — from injury rehab to prenatal care to everyday movement, Pilates offers something for every body, at every stage. Perfection isn’t the goal — progress, consistency, and balance matter more — in fitness and leadership. Tianna’s story is a great reminder that when you lead with heart, stay committed to your mission, and trust the process — impact follows. 👉 Read the full piece here: https://lnkd.in/gt3F_Djf #ClubPilates #Leadership #PilatesForEveryBody #WellnessIndustry #WomenInBusiness #AuthenticLeadership #FranchiseLeadership #MovementMatters

With a large percentage of Club Pilates’s members being women 50+, we’re committed to providing our incredible members with health and wellness support in all areas of their life – not just fitness. That’s why we’re proud to partner with Midi Health, the leading virtual clinic providing expert care for women navigating midlife, including perimenopause, menopause, longevity, and aging well. At  Club Pilates, you’re already doing the work to stay strong, Midi Health adds what’s missing: clinical care for the hormonal changes of midlife. From brain fog to mood swings and weight gain, Midi’s got you, with personalized, expert care that’s covered by insurance in all 50 states. Read more about our partnership via Businesswire here: https://lnkd.in/g2B4-V4U

Celebrating Movement, Community & Transformation — Club Pilates’ First-Ever Experiential Event! We’re beyond excited to share that Club Pilates is hosting its first-ever experiential event to celebrate the close of the 2025 Pilates Body Challenge  taking place at the Pendry Newport Beach. This milestone event marks the culmination of our biggest Challenge to date, which ran from June through August, with over 136,000 members nationwide participating in this powerful in-studio activation. The upcoming celebration includes: ✨ A signature Pilates class led by our incredible master instructors 🥂 A social hour with light bites and beverages, giving members and instructors a chance to connect, reflect, and relax 🎉 Immersive branded activations that bring the Club Pilates experience to life "The Pilates Body Challenge is so much more than a fitness program – it's a celebration of strength, connection, and the community that makes Club Pilates so special,” said Tianna Strateman, President of Club Pilates. “Wrapping it up with our first-ever experiential event allows us to recognize our incredible members and instructors in a memorable way, while also setting the tone for what’s ahead and continuing to engage our community in fresh, inspiring ways.” And we’re not finished there — later this fall, we’ll also be planning an experiential event around one of our most beloved traditions, 80s Week. To our incredible community of participants, instructors, and studio teams — thank you for making this Challenge our best yet. Let’s keep moving, celebrating, and transforming together. 💙 Read more in the press release here. https://lnkd.in/gfmhTh-b

🏅 We’re proud to share that Club Pilates has been recognized by USA Today’s 10Best as one of the nation’s most outstanding boutique studio chains! Ranking No. 5 on the coveted list, this honor spotlights everything we strive for at Club Pilates: expert instructors, inclusive and energized communities, state-of-the-art reformers & Pilates equipment, and accessible yet high-impact programming across all fitness levels. Whether someone is just starting their wellness journey or is a seasoned Pilates pro, Club Pilates is committed to delivering an elevated experience that transforms bodies—and lives. Thank you to our members and teams for making this recognition possible. Your dedication, passion, and positive energy fuel our momentum every day. https://lnkd.in/eqq5x89q

We are beyond thrilled to announce our first ever collaboration with Disney in celebration of the theatrical release of Freakier Friday, which is set to hit theaters on August 8th. Inspired by the film’s themes of self-discovery, transformation, and fresh perspective, our new campaign will invite both members and prospects to “come as you are and leave as who you’re becoming.” Starting July 8th, Club Pilates participants will have the chance to experience an in-studio campaign, which brings the dynamic energy of the movie to the Reformer! Select studios nationwide will host special Flip Your Friday-themed classes designed to help members transform into the best version of themselves, both physically and mentally. These uniquely programmed classes will be offered TOMORROW! Full announcement and details on this exciting collaboration here: https://lnkd.in/gdtXrGzy #disney #clubpilates #freakierfriday

We are excited to announce our new partnership with iFIT, a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives, which will provide iFIT members access to our digital Club Pilates content. The content focuses on movements iFIT members can do at home on a yoga mat from anywhere, complementing iFIT’s library of immersive outdoor content. This collaboration introduces iFIT members to Club Pilates, expanding our reach with new audiences! To celebrate the launch of Club Pilates on iFIT, iFIT members can take part in a challenge where Club Pilates content is featured. Any eligible iFIT member who completes the Club Pilates challenge will receive a Club Pilates intro class pass (in studio) and be entered into a drawing to receive an annual membership to Club Pilates. Read the full announcement: https://lnkd.in/gN34TYKZ