Craft Worldwide

The future of translation On October 16, our Global Head of Language Operations, Jane Brendler, spoke at LocWorld on a panel about automation in localization, organized by our partners at Bureau Works. During the session, “What Happens When Translation Effort Gets to Zero?”, Jane and other panelists discussed how AI is reshaping the industry and what this means for the future of translation work. Watch this short clip where Jane shares her perspective on reframing AI’s role in localization. Link in the comments 👇  #CraftWorldwide #Localization #AI #Translation #LanguageOperations #LocWorld54 #WeBringCreativityToLife 

Kevin the Carrot is back and ready to melt hearts once again 🥕❤️ This year, he has a very big question... will Katie say yes? 💍 Created for Aldi UK by McCann Manchester, and beautifully brought to life by our amazing Craft Manchester team, this year’s Christmas campaign is filled with storytelling magic and love. Huge congrats to our brilliant client, teams, and partners! We’re all rooting for you, Kevin — let’s see where this story goes next! ✨

✨ Craft Thailand does it again! ✨ We’re thrilled that our team has been shortlisted for Southeast Asia Production Company of the Year at the 2025 Campaign Asia-Pacific Agency of the Year Awards! After being recognized in both 2023 and 2024, they continue to raise the bar, pushing creative production boundaries and bringing ideas to life that truly connect and endure. The Campaign Asia-Pacific Awards celebrate creativity, innovation, and excellence across the region and we couldn’t be prouder of this amazing team. Their passion and creativity inspire us. We can’t wait to see the results in December! 🤞🧡 McCann Worldgroup Asia Pacific #CraftThailand #CampaignAOY #Awards #CraftWorldwide #ProductionExcellence #WeBringCreativitytoLife

Sound isn’t just heard. It’s felt 🔊✨ At Craft London, our audio team lives and breathes sound. We’re obsessed with the details that make audio unforgettable. From quiet nuance to powerful emotional impact. Every piece we create is designed to resonate and endure.   With over 30 years of combined experience across London’s top studios, we bring serious sonic expertise to the table, working on standout projects that continue to push boundaries.   Whether it’s bespoke sound design, immersive mixes, beat-driven music, delicate atmospheres or voice recording, everything we create is made with precision, creativity and heart. 🎧 Hear what that sounds like. Watch our new audio reels.

Rescuing the past to transform the future  💛 Today we share an award-winning campaign that goes beyond advertising, helping redefine how Brazil remembers the women who built its legacy.  “Faces Negras Importam”, video case created by WMcCann and edited by Craft Brazil for Banco do Brasil , used academic research and artificial intelligence to recreate the true faces of Black women who played a vital role in shaping the country, women who, for too long, had been represented by generic images.  At Craft, we approached every animation and image edit with meticulous care and respect, working with AI-generated visuals created by our partner SPRITZ AI, to create the video case for this important cause. It was a profoundly meaningful project, and we’re proud to have played a part in bringing it to life.  Now, these remarkable women have their real faces, lives, and achievements portrayed as they truly deserve. Watch it!  #CraftWorldWide #CraftBrazil #CreativityWithPurpose #RepresentationMatters #AI  #WeBringCreativitytoLife

What happens when Translation Effort Gets to Zero?  Jane Brendler, our Global Head of Language Operations, will be speaking at LocWorld 54 on a panel about automation in localisation — and this is the big question we're exploring.   At Craft, we think a lot about what’s gained with automation and what’s at risk of being lost.   Curious to hear how others are thinking about the future of language, culture, and global brands. #localisation #translation #automation #AI #brandvoice #futureofwork

Feed your pet like a PRO 🐾🎾  The new Purina PRO PLAN® campaign by Nestlé Purina PetCare Europe, Like a PRO, brings together five world-class tennis players — Andy Murray, Jasmine Paolini, Çağla Büyükakçay, Gaël Monfils, and Elina Svitolina — and their real pets, connecting elite performance with everyday love and high-quality nutrition. Our Craft Spain team led the full production journey from brief to delivery, coordinating four shoots across London, Turkey, Lucca, and Nice, and aligning multiple partners and markets under one creative vision.  Through close collaboration, integrated post-production, and seamless teamwork, the campaign rolled out across TVC, social, OOH, and shopper channels — the result of a multi-market collaboration that brought together precision and scale. A powerful team-up with our client team, agencies, and partners, bringing this to life and helping pet owners everywhere feed their pets like a pro and champion pet nutrition. Watch it now 🎥   Nestlé Purina PetCare Europe afg&europe La cosa de las películas S.A.   #CraftWorldwide #CraftMadrid #WeBringCreativityToLife #FeedYourPetLikeAPro

An unforgettable debut for a historic partnership  To celebrate Mastercard becoming the Official Naming Partner of the McLaren Racing Formula 1 Team from 2026, Craft UK captured a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris. From fan surprises to behind-the-scenes access, the work highlighted the passion that unites fans and brands. The launch film has already surpassed 1.1 billion views on Instagram, making it the most viewed reel in the company’s history. A true team effort with McCann Worldgroup, Craft, and Mastercard shows how creativity, collaboration, and storytelling can extend the reach of sports partnerships far beyond the track.  #CraftWorldwide #ProductionExcellence #WeBringCreativityToLife #Mastercard #McLaren #Formula1

Craft is thrilled be part of the Interpublic Group (IPG) team that Bayer has chosen as its global agency partner across creative, production, and media for the Consumer Health Division.   We are honored to be responsible for some of the world’s most trusted and well-known brands in self-care — and we can’t wait to get started! Read more: https://lnkd.in/edwPSygx

As far as a comet✨  Intercorp’s scholarship program helps Peruvian students reach some of the world’s best universities, a mission that is truly inspiring. Our Craft Peru team managed production and supervised post and audio, securing the best location and guiding the main characters — real students from the program so their voices could shine authentically. The result is a moving film that captures the spirit of opportunity and achievement, complemented by social media adaptations to extend its reach. ✨ Check it out and see how opportunity can change lives.  #CraftWorldwide #CraftPeru #ProductionExcellence #WeBringCreativityToLife