Digital Brand Architects

OVER 30M+ ORGANIC VIEWS… … on bridal series. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, garnering over 30M+ views across Instagram and TikTok, we’re taking a look at the impact and the analytics behind it. to countdown to her wedding, Beauty creator, Stephanie Valentine (aka Glamzilla) recently got married and posted her 11-part “BRIDEZILLA” series, where she let her audience in on her journey to find the perfect bridal glam. Each video featured a different MUA showcasing bridal makeup in their own unique styles, all leading up to her big day. This series had a perfect blend of personal storytelling and value-driven content, resulting in over 30M+ views across 11 videos. As she got her makeup done in each video, she chatted through pro tips from every MUA and included “beauty breakdowns” with every product used. These small touches made a big impact on her community… and the results speak for themselves! Stay tuned for more #DBAPowerMoves 🌟 Check out the full post: https://lnkd.in/e_HJUD-m

Instagram is celebrating creators that are making waves in culture through creativity with their new "Rings" award, judged by a panel of iconic creatives like #SpikeLee, #MarcJacobs, #PatMcGrath, and more. In its inaugural year, DBA talent Brian Lindo (aka BrianCantStopEating) and Golloria George both won the award, highlighting the incredible influence and impact their content has had across the food and beauty spaces!

DBA Senior Talent Manager, Regina Harris joined Emily Blair Media, LLC’s 2nd Annual Career Development Summit to speak on “The Power of Representation” panel at Long Island University’s Roc Nation School of Sports and Entertainment. From developing influencer businesses and career longevity to owning your POV and the importance of authenticity on social media, she shared all her insights and keys to success in the rapidly growing creator economy.

SELLING OUT PERFUME COLLECTION… … on launch day. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, garnering 3M+ impressions and selling out of a collection within 24 hours, we’re taking a look at the impact and the analytics behind it. Allyiah Gainer is a lifestyle creator, known for her elevated style, aesthetic content, and being your go-to for all things fragrance. From her annual “Most Complimented Perfumes” YouTube series to sharing tips on how to make your perfume last, she’s always shared her passion for fragrance, leading to her hugely successful perfume collab. Dossier Perfumes tapped her to co-create a fragrance duo, which garnered 3M+ impressions across socials and sold out in just 24 hours. The success of this launch is a perfect example of how organically posting about your passions and pursuing authentic brand partnerships bring real results. Check out the full post here: https://lnkd.in/e_a-YfC6

DBA’s latest newsletter is here! 15 years ago, the term “creator economy” didn’t exist and now it’s a multi-billion dollar industry that we’ve been so proud to help shape. Thank you to our incredible roster of talent, partners, and team for 15 years of innovation, creativity, and INFLUENCE. Here’s to 15 more! 🥂

DBA’s latest newsletter is here! As we head into the holiday season, it’s important for brands and creators to make sure their content is resonating with your audiences. Since the holidays are all about connection, what better way to connect with audiences than through storytelling. Check out some inspo from DBA talent on how to tap into storytelling for your upcoming campaigns. Read the full newsletter here: https://lnkd.in/gXpFjDaJ

22 MILLION VIEWS… … on cooking content series. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 22 million views and 1.9M engagements on a cooking content series, we’re taking a look at the impact and the analytics behind it. Musashi and Jasmine, the duo behind MadeByMusashi, have been sharing content on their joint account all about recipes, travel recs, and the dynamics of living as and with a chef. They are proof that understanding what your audience wants is key to growth on social media. Since March, they’ve been sharing a content series, “Dinner when you live with a chef,” where Jasmine gives glimpses into their daily dinners made by Musashi. The series is not only entertaining, but also provides direct value with VOs explaining the step by step recipes. With over 22 million views and 1.9 million engagements, this series is a perfect example of how to effectively create a value-driven content series in a way that still feels personal to you and your audience. Check out the full post: https://lnkd.in/erPd2_Ff

11 STRAIGHT WEEKS ON… … the NYTimes Bestsellers. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, spending 11 weeks on The New York Times Bestsellers List, we’re taking a look at the impact and the analytics behind it. Meredith Hayden (aka Wishbone Kitchen) recently released her debut cookbook, “The Wishbone Kitchen Cookbook,” featuring themed recipes, hosting tips, and cocktail inspo. She started creating content about her life as a private chef in the Hamptons and has grown that into a successful social media career, with millions of followers on TikTok and Instagram. Expanding into new spaces like publishing was a natural next step for her, and it clearly was the right move. Her cookbook has now spent 11 straight weeks on the infamous New York Times Best Sellers List. Meredith is a perfect example of how important it is to grow your brand by exploring new avenues and turning your passion into a multidimensional business. Check out the full post: https://lnkd.in/ekXz3mAu

DBA's latest newsletter is here! Q4 is packed with major moments, from Back-To-School to New York Fashion Week, making it a key time for brands and creators to show up with purpose. Audiences are looking for fresh content and inspo for the season ahead, so whether its starting off the school year, showing your courtside style, or debuting new fashion collections, now is the time to plan how to stand out this season! Read our full newsletter here: https://lnkd.in/enjNSADJ

DBA Talent, Coco Bassey and Senior Talent Manager Claudia Sifuentes joined "The Creator’s Guide to Brand Deals and Partnerships" panel at the Create & Cultivate festival's "Creator Compound" in Los Angeles. They got to share their insights on all things navigating the influencer industry and building impactful relationships with brands!