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Writing *good* screener surveys makes all the difference in recruiting quality research participants. Here's what we mean by "writing good": 👉 Mix up questions to avoid obvious answers A 60/40 mix is safe, where 60% of questions are closed and 40% are open-ended. Open-ended questions help you see how a participant would answer in their own words without priming them to respond in a specific way. They can also give clues on how much insight a participant will provide in your study. 👉 Write one question for each of your criterions That way, you can target the best participants for the information you need correctly. Ideally, your screener survey is about 5-10 questions. Once it gets longer and more complex, you can experience drop-offs. 👉 Remove vague information ✖ Imprecise criteria: People who've wanted to move recently. ☑ Precise criteria: People who've visited 3+ apartments in the past 60 days. 👉 Focus on past behavior as much as possible ✖ Future-based question: Will you look at apartments in the next 60 days? ☑ Past-based question: Have you looked at 3+ apartments in the past 60 days? 👉 Don't influence people with leading questions ✖ Leading question: Do you agree that apartments without online pictures are not worth looking at? ☑ Non-leading question: How do you feel when apartment listings don't have any photos available online? 👉 Use logic to order questions Ask for the broadest qualifying information at the start of the screener and then narrow it down to more specific information. 👉 Always include an open text field or N/A You don't want to force participants to answer a question incorrectly because the survey doesn't allow them to say something that isn't applicable. Include fields like: • Not applicable • I don't know • None of the above Or let people answer in their own words with an "Other" option paired with an open-text field.

This year's Co-Lab Continued is all about The Emerging Shape of the New UX. But what do YOU think? Take our quick mobile study and tell us: What shape do you think UX took in 2025? And what'll it look like in 2026? A staircase? Triangle? A... stump? No wrong answers. Just ones we'll be sharing during our opening keynote on 11/12. ▶️ Take the survey ▶️ https://bit.ly/3Jd4fI8 ✨ Join us at Co-Lab Continued ✨ https://bit.ly/4qd6rQw

QUALITY UX research is essential. But some orgs still need convincing that it's more than just an expensive product development box to check. Since people love a numbered list, let's knock out 3 quick reasons why treating UX as an investment pays off. 1️⃣ Rising user expectations With everything at their fingertips, a majority of your users won’t give you time to fix product mistakes. Prioritizing user research isn’t just about improving experiences. It’s about keeping your users and staying competitive. 2️⃣ Failure is expensive Ignoring user needs can lead to product failure, high churn rates, and costly rework—i.e., lost revenue and frustrated customers. 3️⃣ Evolving tech As if we weren’t gonna talk about AI. Without proper user research and model training, GenAI tools are not only unpredictable for the user, but can also be unsafe. When UX research falls short or doesn’t exist at all, the consequences directly impact everyone involved in very real and, sometimes, irreversible ways. If these breezed over points didn't sway opinions, we wrote a 44-page business case full of research—surprise, surprise—that might do the trick. Grab it here: https://lnkd.in/emqZ72-6

If you're building new AI offerings for your customers, this event will give you a ton of inspo on how real people are actually using this tech in their day-to-day. The team at KR&I will be walking us through one of their recent foundational research studies on our platform. ❓Where do fandom and AI intersect? ❓Why does it matter for your brand? ❓How do you build AI products and experiences that keep customers coming back? Set aside an hour on Wednesday to hear all the major takeaways: https://lnkd.in/g2NPw4fM *If you're unable to attend live, still register and we'll send you a recording.

Ruin a UX researcher's day in one sentence. We'll go first. "Users don't know what they want."

Resources for UXR Career Growth 📈 (+5 jobs you can apply to today) ✍️ Interview Prep • How to Optimize Your User Research Resume: https://bit.ly/4oh0KPX • What Hiring Managers Look for in User Research Cover Letters: https://bit.ly/4nLZpRl • How to Prep for (and Nail) a UXR Job Interniew: https://bit.ly/42wO6Uq • 6 Typical Stages of the User Research Job Interview: https://bit.ly/4366Av5 • Advice from 6 Research Leaders on Hiring and Evaluating UX Candidates: https://bit.ly/4h3C2jC 💻 Interview Assignments • How to Write and Present a Winning UXR Case Study: https://bit.ly/4761nVx • How to Ace the Dreaded Whiteboard Challenge: https://bit.ly/3L2gVC5 • Your Multi-Use Starter Pack for Applying GenAI to UX: https://bit.ly/3L0SBk2 🔍 Making the Switch and Finding Your Niche • The No Nonsense Guide to Starting a Career in User Research: https://bit.ly/46TBLfP • A Brief Guide to Moving From Academic Research to UXR: https://bit.ly/48oUqkM • How to Define Your Research Role and Philosophy: https://bit.ly/3ID5dxj • How to Transition from Full-time User Researcher to Freelance: https://bit.ly/4mTobNV • How to Level Up Your User Research Career: https://bit.ly/4oae88j • The Key to Avoiding Career Stagnancy in a User Research Role: https://bit.ly/4nNDvgs • 20 "Non-Research Skills All User Researchers Should Develop: https://bit.ly/4qhx334 💼 Open Jobs • Twitch is hiring a number of UX Designers: https://bit.ly/46XiYii • Okta is recruiting a Sr. UX Designer: https://bit.ly/4mTp8FZ • Bayer is looking for a Sr. UX Designer, Mobile: https://bit.ly/3KPit2l • CDW is hiring a UX Researcher: https://bit.ly/3KHLtsX AND a Sr. UX Researcher: https://bit.ly/4hdophN

"The future favors those who are willing to experiment and try new ways of working." -Dave Brown AI is a tool. It can help. It can hinder. And the line between the two is much easier to draw when you're open to experimentation. Here's a playlist of resources that'll get you started: 🔨 Bringing AI into UX Research: Frameworks, Tools, and Tactics 🔗 https://lnkd.in/ga8EZHgc 🤔 The New UX Tech Stack: How to Strategically Use AI 🔗 https://lnkd.in/gWaPV3dP 📚 Storytelling that Sticks: Honing Human Insight in an AI World 🔗 https://lnkd.in/gw_Q_9Yn ↔️ The AI Shift: Transforming How We Discover, Imagine, and Design 🔗 https://lnkd.in/gAVUcWJY 🎒Your Multi-Use Starter Pack for Applying GenAU to UX 🔗 https://lnkd.in/gDF_zdpu