FREKWENCY

FREKWENCY branded YETI Tumblers keep our drinks cold and ideas hot. Would they make good client gifts this holiday season? 👇Comment below if you like the idea or tell us what you’d like better!

At FREKWENCY, we’re big on the idea that consumer experience is the brand—every touchpoint matters. That’s why we’ve been building a complete collateral system for our partners at Viking Plumbing that guides homeowners from first impression to five-star follow-up. Here’s a snapshot of what we’ve delivered lately: -Brand storytelling and messaging that anchors “You Deserve Good Water.” -Service one-pagers, FAQs, and membership sell sheets that make decisions easy. -Seasonal education (winterization tips, whole-home maintenance) to build trust before the call. -Video scripts and short-form content for social and TV spots (hello, TMJ4!). -On-site leave-behinds, estimate templates, and post-service emails that close the loop. -Social playbooks and ad copy that keep the message consistent across channels. Why this matters: when a homeowner reaches out, they’re not just buying a repair—they’re buying clarity, confidence, and care. An informative, cohesive collateral system: -Reduces friction at first contact -Sets clear expectations during service -Reinforces value at completion -Prompts timely, helpful follow-up—and repeat business The result? Higher trust, faster decisions, better reviews, and a brand that feels the same everywhere. If your customer journey has gaps—or your team is reinventing the message with every interaction—let’s map it, fix it, and scale it. #Frekwency #BrandAmplification #CustomerExperience #HomeServicesMarketing #PlumbingMarketing #ContentStrategy #CX #MilwaukeeBusiness #SmallBusinessMarketing #UNagency #MarketingRockstars #MKE #AdAgency

What actually makes people open your emails? Spoiler: not luck. It’s motivation design—clear reasons to click that beat the reasons to ignore. We unpack 7 evidence-backed triggers (real urgency, meaningful personalization, proof, benefit-first copy, earned curiosity, testimonials, social signals) and show how FREKWENCY pairs subject lines with preheaders, segments by intent, and runs tests that actually learn. If you want a practical blueprint to lift opens—without gimmicks—this is your guide. Share what you've used and found successful! Sharing is caring. #EmailMarketing #OpenRates #SubjectLines #Preheaders #Personalization #Segmentation #ABTesting #SocialProof #Copywriting #DemandGen #B2BMarketing #GrowthMarketing #LifecycleMarketing #MarTech #Deliverability #Frekwency #UNagency #BrandAmplification #B2BLeadGen #RevenueMarketing #MarketingOps #SalesAlignment #CustomerJourney #ContentStrategy #PipelineGrowth #MotivationDesign #BehavioralMarketing #MessageMarketFit #InboxPlacement #ListHealth #Experimentation #MKE #AdAgency #MarketingRockstars

An exciting day at FREKWENCY! 🎬 Yesterday we hosted the TMJ4 News crew as they recorded a remote spot with our client partners at Viking Plumbing — as they shared insights and tips on winterizing and maintaining viewers' home plumbing systems. Watch for it on the upcoming “What’s Brewing Wisconsin” segment on TMJ4! This is #BrandAmplification in action. Our PR team lines up the right conversations with the right outlets—then equips clients as subject-matter experts. From targeted media/editor outreach to segment prep, talking points, and on-site support, we turn real expertise into earned attention. Why it matters: -Earned media > louder ads. Credibility travels farther. -Helpful education builds trust (and pipeline) before the sale. -Consistent SME moments compound into category leadership. Huge thanks to the TMJ4 team and to Viking Plumbing for delivering practical, timely advice as temps drop. If your brand has expertise the market needs—let’s get it seen, heard, and remembered. #Frekwency #UNagency #BrandAmplification #PR #EarnedMedia #Milwaukee #TMJ4 #WhatsBrewingWisconsin #VikingPlumbing #SubjectMatterExpert #MediaRelations #B2BMarketing #MarketingRockstars #MKE #AdAgency

Be a good client...Or we'll make you a caricature. For real though, meet our client-partner's newest brand ambassador: Viking Matt. So why did we build it? It puts a face to the promise. Viking’s mission—You Deserve Good Water—hits harder when customers can see the leader who stands behind it. It humanizes the brand. In a noisy market, a memorable character turns a service visit into a relationship. It encodes values. The character is a nod to The Viking Way: integrity, preparedness, and service—for Viking that's not just fixing leaks, but safeguarding water quality for every family. It's a multi-channel workhorse. From trucks and tees to reels, explainers, and membership promos, it gives Viking a consistent, own-able identity across every touchpoint. Internal pride. Teams rally around symbols. This one says, “We show up strong, we do it right, and we stand by our work.” Big shoutout to Matthew Littau, P.E. for leaning into a bold, human brand. If your company’s values are clear, give them a face—your audience will remember the story long after the scroll. #BrandPersonality #CharacterDesign #Branding #Milwaukee #Plumbing #CustomerExperience #YouDeserveGoodWater #SmallBusiness #TheVikingWay #Frekwency #UNagency #BrandAmplification #MarketingRockstars #MKE #AdAgency

Stop losing your best buyers in the “dark funnel.” We just published a new Frekwency guide to Website Visitor Resolution—how to turn anonymous traffic into pipeline with first-party identity, real intent scoring, and instant outreach. In this post you’ll learn: -What visitor resolution actually is (and isn’t) -Why match rate ≠ ROI—and what to measure instead -How Frekwency + REACH book meetings from existing traffic -A 30-day pilot you can run to prove it If you’re investing in content and paid, this is your fastest lever for qualified demand. 👉 Read the blog: https://lnkd.in/gcSjhwY3 #️⃣ #B2BMarketing #ABM #DemandGen #IdentityResolution #FirstPartyData #RevOps #MilwaukeeMarketing #Frekwency #REACH

🍁 It’s mid-October, and as we hit the final stretch of Q4, there’s no better time to re-examine how YOU'RE amplifying your brand... At FREKWENCY we believe that marketing isn’t about shouting—it’s about cutting through the noise with clarity, emotion, and purpose. Here’s what's on our mind this week: -AI is no longer optional — it’s baked into every marketing engine. But here’s the catch: tools won’t build trust. Strategy + authentic storytelling will. -Creative differentiation matters more than ever in a sea of AI-forged content. -Mid-quarter momentum matters — now’s the time to double down on what’s working, prune what isn’t, and pivot fast where there’s upside. If your brand is feeling like it’s on autopilot—or lost in the algorithm shuffle—let’s talk. We’re passionate about helping brands tap into their true signal and making sure they land when it counts. #BrandAmplification #MarketingStrategy #CreativeThatCounts #MarketingRockstars #Frekwency

Our client-partners Maverick Medical AI , looking GREAT at the AHIMA25 Conference at the Minneapolis Convention Center!

More #brandamplification from the creative rockstars at FREKWENCY!