Funnel Leasing

Hitchin’ your wagon to OPTECH? Be sure to drop by the Funnel General Store for all the renter-centric remedies you need. Visit Booth #431 and check out the only one-stop shop that delivers a better renter experience every time. 

We are proud to share that Leslie Turner, Funnel GM of Professional Services, has been named one of GlobeSt.com’s 2025 Multifamily Influencers. Her leadership has had an immeasurable influence on our team, elevating how our clients implement, adopt, and scale Funnel, while bringing AI and people together to deliver real impact. Congratulations, Leslie, on this well-deserved recognition and for continuing to shape the future of multifamily.

Back by popular demand from the Forum stage: The future of agentic AI Clay Bavor, co-founder of Sierra and former Head of Google Labs, joined Tyler Christiansen to unpack the future of agentic AI, and how it’s transforming customer service. How? By letting AI handle the repetitive stuff in the background, so your teams can focus on the good stuff: revenue-driving, high-value interactions (not scheduling the 73rd appointment of the day). Get this can’t-miss Forum session wherever you get your podcasts.

The AI honeymoon phase is officially over. But being all-in on AI means looking at a more realistic assessment of the technology’s limitations, performance, and actual ROI.  Two things are true:  1. AI 𝘤𝘢𝘯’𝘵 do everything (and some operators are unfortunately learning the hard way).  2. If it’s used well, AI is transformational.      So how can leaders avoid falling for the hype and make smarter, lasting AI investments? It starts with identifying the red flags. Read more from Tyler Christiansen in CIO Online at the link in comments.

We’re thrilled to welcome Jay Parsons to Forum 2026. A nationally recognized housing economist and consultant, Jay has been featured in The Wall Street Journal, The Financial Times, The New York Times, and CNBC for his clear perspective on housing markets and multifamily trends. He also hosts the Top 100 investing podcast 𝘛𝘩𝘦 𝘙𝘦𝘯𝘵 𝘙𝘰𝘭𝘭 𝘸𝘪𝘵𝘩 𝘑𝘢𝘺 𝘗𝘢𝘳𝘴𝘰𝘯𝘴, where he makes complex market dynamics accessible and actionable. At Forum, Jay will bring the same clarity and depth that have made him one of the industry’s most trusted voices. He’ll help us all understand not just where the housing market stands, but where it’s heading.

“Multifamily is one of the most networked sectors in real estate—and one of the warmest.” Matt Slepin captured it perfectly. This is an industry where people find themselves, find their people, and thrive in friendly competition. His advice? Play the long game and it will pay off in the end. Catch the full conversation with Matt and Tyler Christiansen on Multifamily Unpacked.

The trail to OPTECH is long and full of point-solution pitfalls. Before you hitch your wagon and head down the Centralization Trail, make sure you stop first at the Funnel General Store. Because no one wants to lose half their team to (metaphorical) dysentery. Visit us at Booth #431 and stock up on the supplies you need to thrive on the path to a better renter experience.  

Having trouble keeping up with your middle schooler’s slang? You’re not alone. We’ll leave “rizz,” “gyat,” and “skibidi” to the next generation (or for AI to translate). Funnel AI Voice, powered by Sierra, speaks 34 𝘳𝘦𝘢𝘭 languages. That's nearly 5x more than other industry voice bots, making leasing accessible to more renters than ever.