Gierd

He’s Scaled Both Startups and Giants. Now he is doing it again at Gierd. Mike Fritschner joins as VP of FP&A to help brands and teams make better, faster decisions. Mike brings a rare blend of startup agility and enterprise discipline, with experience spanning financial strategy, operations, and analytics at AT&T and fast-growing startups. He knows how to turn complexity into clarity, and is now helping build the systems that power better decisions for our customers, teams, and partners. At Gierd, Mike will lead Financial Planning & Analysis, scaling the financial infrastructure that keeps growth intelligent and sustainable as we continue to unify marketplace commerce for enterprise brands. A proud USC Marshall MBA, Mike is known for his calm optimism, analytical depth, and collaborative leadership. Outside of work, you will find him traveling the world with his wife and their two dogs, always exploring new places with the same curiosity he brings to every challenge. Welcome aboard, Mike! We are thrilled to have you on the journey to scale smarter!

YOUR 2030 STARTS TODAY. Many talk about DTC. But most remain stuck in the traditional definition: 1| Own store. 2| Own webshop or app. WHAT THEY OVERLOOK! The future of Direct-to-Consumer includes 3| third-party (3p) marketplaces because that is where customers actually buy, and where the new kind of opportunity emerges. See you at the #MarketplaceConvention: 🗓 October 9 at 1:30 PM Our own Alex Pesjak will be speaking about an evolved definition of DTC: Owning the customer is priceless, if you can afford the cost of control. Without the overhead. GROWTH IS A DECISION And he will show how to achieve exactly that, without channel conflict. Because growth does not just happen. It is a decision. Smarter DTC. Unstoppable Growth. That is not just our slogan at Gierd. It is an opportunity. (Especially now, in business planning season.) JOIN THE CONVERSATION! And explore what smarter DTC could look like for your brand. PS: Business planning season is the best time to rethink your definition of control. #DTC #Gierd

In this new article, I highlight how software is shifting from supporting a linear economy to powering circular business models by efficiently and systematically handling resale, repair, reverse logistics, and recycling. A new generation of software platforms is extending product lifecycles, managing multi-channel resale, ensuring compliance and trust, and optimizing operations through automation, AI, and data integration. Several key developments stand out: 📌 Software's changing role: Traditional tools focused on selling new products, whereas new platforms support reverse logistics, resale, repair, refurbishment, and recycling. 📌 Circular tech stack: These solutions unify fragmented data, automate workflows, manage compliance, prevent fraud, and optimize pricing and resale. 📌 Business benefits: Brands gain infrastructure to recover value from returns, extend asset life, protect margins, and meet ESG and regulatory requirements. 📌 Core functions: Integrated buyback, repair, resale, recycling, fraud prevention, and financial reporting enable platforms to turn costly manual processes into efficient, scalable systems. This article highlights five companies driving important innovations in the Circular Economy tech stack: 🚀 Foxway Group (SMART (Digital Key Injection)) 🚀 Gierd 🚀 Evercycle 🚀 LoopOS 🚀 Clarity Systems These platforms mark a fundamental shift in value creation: returns and resale are no longer seen as costs, but as central to closing the circularity delta-- capturing new value and protecting margins. By digitizing and scaling circular flows, they redefine competitiveness and support a future where products generate value across multiple lifecycles. 👉 The full article is available here: https://lnkd.in/g9UTf562 Thanks to Benjamin D., Jordan Sielaff, Stephen Howser, Ricardo Morgado, Mike France, Sender Shamiss and Andy Ruben for your many insights. I'd also like to thank my collegues at the All Things Circular podcast, Rich Bulger, Victoria D'Arcy and Damian Polak. #circulareconony #innovation #software #circularlogistics #riskmanagement #supplychain

DIRECT-TO-CONSUMER IS THE FUTURE OF BRAND GROWTH. BUT WITHOUT ORCHESTRATION, IT’S JUST MANUAL MODE. That’s why Unified Marketplace Commerce is not “nice to have”. It is survival. With Gierd, enterprise brands take back control: + Real-time, SKU-level profitability and audit-ready reconciliation. + Smarter pricing orchestration that protects margin. + Intelligent fraud detection and returns optimization. + AI-driven supply-demand control across first-life and second-life commerce. LET´S MEET @ #AmazonAccelerate If you’re in Seattle this week, meet the Gierd team! Smarter DTC. Unstoppable Growth. Jon Pederson Mike Oliver Nate Moran Lauren Calabrese

Excited to be heading to Amazon Accelerate 2025! Looking forward to connecting with clients, colleagues, and fellow marketplace innovators – both familiar faces and new connections. If you're attending, let's grab coffee and talk shop! I'll be there representing Gierd, where we're solving one of the biggest challenges facing enterprise brands today: getting their DTC marketplace strategy right. This also happens to be one of a brand’s biggest opportunities. Here's what we've learned: most brands are drowning in spreadsheets and fragmented tools, struggling to maintain control across multiple channels. That's why we built the only intelligent unified marketplace-commerce platform that actually gives brands real control over their multi-channel operations. We're tackling the problems that keep enterprise teams up at night: - Margin erosion across channels - Scaling DTC without losing pricing control - Maintaining brand integrity at scale - Turning messy data into clean, audit-ready financial insights Our AI-driven platform handles the complex orchestration, so brands can focus on what matters most: growth. Ready to move beyond manual firefighting? Let's connect at Accelerate and discuss how unified marketplace intelligence can transform your operations. See you in Seattle! Jon Pederson Mike Oliver Nate Moran

GROWING OUR TEAM TO GROW YOUR BANDS Senior Account Manager- PC category For Smarter DTC. Unstoppable Growth.

-> From Marketplace Chaos to Marketplace Mastery LET´S ASK THE HARD QUESTION Our CTO, Robert Evans, joined Steve Taplin on "The Software Leaders Uncensored Podcast" to tackle this big question: →$ Can Financial Reconciliation AND Smart Pricing Change Marketplace seller performance? PRODUCT–MARKET FIT IN ACTION + This is not theory. + This is Proven Product–Market Fit. + This is Operational Discipline Turned Into Growth Architecture. DTC STRATEGY: WHAT TO TAKE AWAY >> See how our Tech Philosophy fuels real-world performance. >> Get a window into the Culture that makes Gierd execution-obsessed. >> Understand why Gierd is the Only Intelligent Unified Marketplace Commerce Platform. As you step into business planning season, consider this: →$DTC Is Not Optional. It’s one of the big Growth Pools. Video-Link in first comment. And thank you to Steve Taplin for the invitation and a dialogue that was both entertaining and informative. #Marketplace #CompleteCommerce #UnifiedMarketplaceCommerce Smarter DTC. Unstoppable Growth.

SCALING OUR TEAM TO SCALE YOUR DTC SUCCESS. That is why we are bringing in leaders who know how to deliver enterprise marketplace mastery. We’re proud to welcome Alan Lung as VP Enterprise Business Development. His experience at Amazon and JP Morgan Chase where he spent nearly 20 years driving marketplace recruitment, partner development, and sustainability initiatives, such as Climate Pledge Friendly, helps us fulfill our purpose: Empowering brands to make better (DTC) decisions by owning their marketplace data and destiny. Outside of work Allan is appreciated for his loyalty, creativity, and compassion. In his professional life he is known for helping brands grow sustainably, building trusted partnerships, and scaling marketplace programs at global enterprise level. Alan will help us scale on what makes Gierd unique for our customers: The only intelligent™ Unified Marketplace-Commerce Platform that puts you in control. Others just feed data. We wish Alan all the best in his new role! Follow Gierd as we continue building the team that powers #Smarter (DTC). #Unstoppable Growth! Jordan SielaffJon PedersonWoody DixonRobert Evans Ramona Allen Nate Moran

SCALING OUR TEAM TO SCALE YOUR D2C SUCCESS 🎈 That is why we are bringing in leaders who know how to deliver enterprise marketplace mastery. We are proud to welcome Nate Moran as Vice President of Business Data Strategy – Marketplace Commerce. His experience at Edgewell, Unilever, Newell Brands, and Red Bull, where he led data strategy, analytics, and eCommerce growth for some of the world’s most recognized CPG brands helps us fulfill our purpose: Empowering brands to make better (DTC) decisions by owning their marketplace data and destiny. Outside of work, Nate is a former collegiate athlete and world adventurer turned father/husband. In his professional life, he’s known for bridging the gap between commerce, media, data, and AI unlocking growth opportunities across retail marketplaces and retail media networks. Nate will help us scale on what makes Gierd unique for our customers: The only intelligent™ Unified Marketplace-Commerce Platform that puts you in control. Others just feed data. We wish Nate all the best in his new role! Follow #Gierd as we continue building the team that powers. #Smarter (DTC). #Unstoppable Growth! https://www.gierd.com/ Jordan SielaffJon PedersonWoody DixonRobert Evans

SCALING OUR TEAM TO SCALE YOUR DTC SUCCESS That is why we are bringing in leaders who know how to deliver enterprise marketplace mastery. We are proud to welcome Ramona Allen as Vice President of Program Development for E-Commerce service solutions. Her vast experience in Verizon helps us fulfill our purpose: Empowering brands to make better (DTC) decisions by owning their marketplace data and destiny. Ramona brings more than 22 years of experience at Verizon, where she led operations, supply chain, monetization, and large-scale sustainability programs across the mobile and electronics space giving her first-hand insight into the challenges global brands face in managing complexity at scale. She is passionate about out-of-the-box thinking and building strong relationships that drive both operational excellence and lasting team success. Ramona will help us scale on what makes Gierd unique for our customers: The only intelligent™ Unified Marketplace-Commerce Platform that puts you in control. Others just feed data. We wish Ramona all the best in her new role! Follow Gierd as we continue building the team that powers #Smarter DTC. #Unstoppable Growth! https://www.gierd.com/ Jordan SielaffJon PedersonWoody DixonRobert Evans