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Join Ethan Smith in this Clearscope webinar on how to make your brand show up in AI answers. What you'll learn: *How LLMs like ChatGPT decide which brands to recommend *Tactical channels to grow visibility (Reddit, YouTube, and help center) *How to measure AEO results RSVP to learn Ethan’s AEO playbook. Date: Monday, Oct 27th Signup: https://lnkd.in/d5PrCBmx

More articles are now created by AI than humans. However, it only appears 14% of the time in Google Search. Our research team published a study on AI content, Google, and ChatGPT with Axios. https://lnkd.in/eCKicT5Q Key Takeaways: 1/ The amount of AI content published on the Internet is equal to the amount created by humans. AI-generated content rose in 2023 after ChatGPT launched and reached the same level as humans in 2024, but has remained flat since then, and is not increasing. 2/ AI-generated content only appears 14% of the time in Google Search (n=31k). So, Google is downweighting purely AI-generated content. 3/ 18% of the content found in ChatGPT citations is generated with AI. So, ChatGPT is likely detecting AI-generated content and excluding it from its own citations. 4/ We independently evaluated Surfer's AI Detector and found that it was very accurate with a false positive rate of 4% and a false negative rate of <1%. 5/ AI will continue to become an essential tool to help content creators, and human-edited AI-generated content can work. We did not specifically evaluate human-edited AI-generated content in this study.

What does search look like in a world of LLMs? We’re excited to host a panel during #LATechWeek on exactly that: Future of Search: AI, SEO, & AEO Panel. We’re bringing together leaders across AI, SEO, and growth to explore how founders (and beyond) can adapt to a shifting landscape of discoverability and competition. Featuring Ethan Smith (Graphite), Emily Richardson (KNWN.app), Duane Forrester (SEO veteran, ex-Bing/Yext), and Jacque Alec (Capconvert). Seats are limited. RSVP here: https://lnkd.in/ewYCM96E Thank you to our sponsor Manatt, Phelps & Phillips, LLP for making this possible. Part of TECH WEEK by a16z #SEO #AI #AEO #GEO

Create useful content. Repurpose it across all platforms. That’s how you stay visible in the AI era. Ethan joined Vimeo for an interview on leveraging video to win in AI search. Here’s what creators and businesses should know: 1/ Video + UGC are key. LLMs like real people’s content (videos, social posts) more than brand pages. 2/ Spread your content. Don’t just post on one platform, use Reddit, YouTube, Vimeo, TikTok, Instagram, etc. 3/ Same rules apply. Whether you’re posting on TikTok, Instagram, YouTube, Google Search, or ChatGPT, the core strategy is the same: 👉Find out what people are asking.  👉Create content that answers those questions. Make it clear, useful, and authentic. 4/ Start now. Early adopters will lead as this channel grows. Watch full interview here: bit.ly/graphite-vimeo

The rise of AEO has become one of the biggest changes in search since Google introduced Panda. Our CEO, Ethan, explains this shift in Lenny Rachitsky’s Podcast: bit.ly/lennyspodcast-aeo Here’s a summary on how to be successful at AEO: 🔹 Topics Ranking in both Google and chat depends on how many questions a page answers. Covering subtopics and follow-up questions increases your chances of showing up. 🔹 Question Research Unlike Google’s keyword tools, there’s no set “question volume” data. Convert keywords into questions (“website builder” → “what’s the best website builder”) and gather more from sales calls, support, and Reddit. 🔹 Citation Optimization LLMs summarize from sources. Break citations into groups (your site and affiliates) and build specific strategies for each. Actionable Strategy 1/ Identify the questions you want to rank for and put them in a tracker. 2/ Check who shows up as citations and create a plan for each source. 3/ Build pages that answer questions and follow-ups. 4/ Run experiments with test and control groups to see what actually works.

We’re partnering with M13 on a session to share practical ways founders and marketers can use Answer Engine Optimization (AEO). Our CEO, Ethan Smith, will walk through lessons from Graphite’s work with companies like Webflow, Notion, MasterClass, and Captions. Here’s what we’ll cover: 🔹How AI is changing discovery and buyer behavior 🔹How to increase visibility in LLMs across different channels 🔹How to structure content around AI questions 🔹How to measure and improve performance over time This session is designed to give teams a clear, practical starting point for AEO. 📍M13 Santa Monica Office 📅 Tuesday, Oct 14th 10:00am – 12:00pm See more here: bit.ly/graphite-m13

Join our CEO, Ethan Smith, in this virtual conference where he'll cover the mindset shifts CMOs need to win in AEO. Learn about:  ✅ SEO tactics CMOs need to leave behind ✅ Underrated opportunities no one is talking about yet ✅ How AEO shifts content, performance, and GTM strategies Sign up: bit.ly/index-25 Date: Wednesday, October 1st

Even growth-stage companies with brand new websites can show up in LLMs. In a recent workshop with Spectrum Equity, Ethan Smith talked about the fundamentals of AI-driven answer engines + what growth-stage companies need to know about AEO. Here are the key takeaways: 1/ AI chatbots drive real customer signups: Answer engines are becoming a meaningful source of traffic and customer acquisition. 2/ AEO as an opportunity:  👉Even relatively new websites can show up in LLM answers if they provide high-quality, relevant information.  👉For growth-stage companies, this represents an opportunity to get in front of potential customers earlier, supplying content for gaps that AI engines need to fill. 3/ Chat and search are converging: Everything you do for SEO (quality content, structured data, etc.) will help with AEO as well. AEO isn’t replacing SEO; it’s building on it. AEO Best Practices and Strategies: ⚖️ Balance SEO vs. AEO investment: 70% of time and energy to SEO, and 30% to AEO. 🗞️ Leverage high-authority citations: Wikipedia, Reddit, YouTube, and reputable media sites like Business Insider and Forbes. ❓Publish comprehensive, question-focused content: Your website (especially your help center, knowledge base, or blog) should answer as many relevant questions about your product/category as possible. Link to full summary in the comments.

The Future of Marketing is at capacity, but we’re opening the doors to everyone with a livestream! Next Thursday, we’re running a 5×5×5: five-minute lightning talks from five top leaders on five of the biggest shifts in marketing, including: * AI-powered performance marketing * Maximizing social success * The future of search & AEO * The data model needed for attribution in an AI world * How to thought lead in the age of AI Then, we’ll dive into a CMO panel, featuring leaders from Samsara, New Relic, Verkada, Vanta, and Figma. Register here: https://lnkd.in/ei-ecFAt

8% of Webflow signups now come from LLMs. Large Language Models (LLMs) aren’t just answering questions, they’re driving conversions. Evolving from static answers into interactive, customized search-like experiences, these platforms are opening a brand new channel for discovery, referrals, and conversions. Businesses that adopt AEO strategies to appear in AI chats will capture not only traffic, but qualified, conversion-ready visitors. Solid starting points can include question research, citation analysis, and Earned/Owned strategies. Read more here: bit.ly/aeo-is-the-new-seo