Hackmamba

Proud of what we are doing at Hackmamba 🥳😍❤️

Congrats to us! 💜

This is how WE work 💜 from our Growth Marketer, Mohammed Tahir's POV - Last quarter, 57% of our total revenue came from marketing. We tracked every channel closely to understand where growth was coming from. Here’s what worked in Q3: 1. Partnerships contributed ~50% of new leads. 2. SEO drove consistent inbound leads. High intent keywords now make up 5% of organic traffic and 40% of inbound requests. 3. Organic Social played a major role in visibility and building trust. 1 in 5 inbound leads were our followers on LinkedIn or X. Kring Porras leads the efforts here and is doing a great job at it. For Q4, the focus is on doubling down where the intent is strongest: 1. Publish 8 high-quality blogs that are insightful. 2. Add 5 new case studies to deepen our proof library, we have already posted 3 case studies this month. 3. Grow organic traffic by 35% QoQ through topical authority around key content themes we have identified. Henry Bassey, Asjad Khan and I are already leading this effort. 4. Launch 3 new lead magnets- when we spot a recurring challenge in the sales conversation, we convert that into a valuable piece of content. 5. Keep growing our podcast, led by William U. Imoh. Each episode explores stories of growth and the tough parts of building dev tools. 6. Run 2 co-marketing webinars with partners- I would be leading the efforts here. 7. Grow newsletter to 4,000+ subscribers, maintaining a 40%+ open rate. 8. Keep a steady organic posting rhythm of 3–4 posts a week and achieve traffic from organic socials to 25% New for Q4: 1. We’ve kicked off intent-driven outreach, identifying accounts showing buying signals (like visiting our service or contact pages, or actively hiring) and reaching out to those contacts to start meaningful conversations. 2. We’ve also started testing Twitter ads to distribute our case studies. The objective is to bring the right traffic to the website and create that ‘first touchpoint’ The goal for Q4 is simple: Reach 60% of total revenue marketing-attributed. - That's not all, Mohammed Tahir will share more of his insights on what's working here at Hackmamba (go follow him 🙌)

Everyone’s obsessed with video right now! 🤭 Because nothing builds trust faster than seeing real humans explain real code. But video creation is beyond just "lights, camera and action." You’ve got scripting, demos breaking mid-recording, awkward retakes, and hours of editing before you even hit publish. That’s why Will Russell from Kestra joins today’s EOC to share how to go from zero to 💯 in technical video creation. 🎬 Live here and on YouTube. Bring all your questions!

Saw this tweet from Tim Soulo about how AI search engines like ChatGPT, Copilot, and Gemini are heavily biased toward newer pages. I think that finding reinforced something I’d been digging into with Oluwawunmi. A Bewaji. We wanted to see the point where ChatGPT stops relying on its training data and starts hunting for live answers. We asked a series of short, specific technical questions the way developers normally would, with follow-ups that built on previous answers. Simple queries were easy for it to handle using its existing knowledge. When the questions became version-specific and context-heavy, it had to fetch live results. For technical content, I’d argue that context and depth are equally (if not more) important than freshness. In our experiment, AI looks up content when it needs context it can’t predict. This is where good technical writing stands out. When you write about The console errors you hit during migration The schema diffs you had to refactor The edge cases you debugged at 2 a.m. ...you give AI something it can’t remix. When your content carries context and edge cases that summaries skip and models can’t invent, it forces the system to come back to you. That’s the difference between being the input and being the reference. So how do you structure your content to survive the flattening and earn the click? #aisearch #seo

When everyone said developers hate marketing, we said nah, they just hate your approach. So we took everything we learned from years of testing, failing, and fixing dev marketing the hard way and packed it into a short workbook. Free, of course. That’s if you want to make your marketing work. Here’s what’s inside 👉 How to ask the right questions so you stop guessing what developers care about 👉 How to plan content they’ll read and trust 👉 How to measure what’s working We already did the messy part. You get the shortcut. Link’s in the comments. Tell us what worked for you when you’re done.

I scraped 570 YC-backed dev tool companies in just 15 minutes, for free. I needed that list for one of my marketing campaigns at Hackmamba. Usually, you’d pay for tools or credits to scrape this kind of data. I decided to build it myself instead. All I needed was Node.js and Puppeteer. I wrote a short script that: 👉 Collected company names, websites, and founders from the Y Combinator site 👉Extracted details using Puppeteer 👉Saved everything neatly into Excel It took me less time than 15 mins. I’ve documented the entire process in a simple Notion guide. Just something you can learn from and reuse. You’ll find: ✅ How to set up Node.js ✅ How to install Puppeteer and scrape YC companies ✅ How to export the results to Excel The free Notion doc is in the comments

Building for a global audience sounds exciting… until you realize payments across currencies can get messy. Between exchange rates, conversion fees, and reconciliation headaches, it’s easy to see why many businesses stick to one currency, even if it limits their reach. That’s why I wrote “How to Build a Multi-Currency Checkout in 5 Steps”. It breaks down: ✅ What multi-currency checkout actually is ✅ How it helps reduce payment failures and abandoned carts ✅ Common pitfalls to watch out for ✅ And finally, how to build your own If you’re building an app or e-commerce store that serves customers across regions, this guide walks you through everything you need. Check the comments for the full guide 👇. #Payments #Fintech #Ecommerce #CrossBorderPayment

Excited to support our partner Flutterwave as they team up with Polygon to power faster cross-border payments across Africa 🤝

Keeping documentation “updated” doesn't necessarily mean that it's safe from insidious rot. On today's EOC, we will be joined by Manny Silva from Skyflow to discuss product content, keeping documentation alive, and the right way to ensure your documentation drives brand and revenue growth. If you really care about your docs (and you mean it,) then watch us later live here on LinkedIn and YT 👇 link below