📈Did you know that over 60% of B2B marketers are already leveraging account-based marketing ABM? But here’s the game-changer: new data sources are transforming how we approach ABM, making it more precise, personalized, and powerful than ever before. In our latest E-book, we dive into how these innovative data sources can help you: ✅ Build a winning target account profile ✅ Identify prospects with the highest propensity to buy ✅ Craft hyper-personalized micro-messaging for your campaigns Ready to take your ABM strategy to the next level? Download the e-book now and discover how to accelerate your success. 👉 Download it here:https://lnkd.in/gwEipuCi #ABM #B2BMarketing #DataDrivenMarketing #MarketingStrategy
About us
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.
- Website
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https://www.informatechtarget.com
External link for Informa TechTarget
- Industry
- Technology, Information and Media
- Company size
- 1,001-5,000 employees
- Headquarters
- Newton, MA
- Type
- Public Company
- Specialties
- Marketing, Advertising, B2B Marketing, Brand Awareness, Lead Generation, Product Placement, Marketing and Sales Enablement, Purchase Intent Insight, Purchase Intent, Purchase Intent Data, Account-Based Marketing, ABM, Content Marketing, Demand Gen, Demand Generation, Integrated Marketing, SEO, Sales Enablement, Intent Data, and B2B Sales
Products
![Click here to view Priority Engine]()
Priority Engine
Buyer Intent Software
Informa TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Locations
Employees at Informa TechTarget
Updates
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We're headed to Singapore for Forrester's B2B Summit APAC✈️ Nov 6tth📍Visit us at Booth #2 to connect with our leadership team and learn how we’re helping B2B tech companies leverage intent-driven solutions to drive better GTM performance. 🎙️ Don’t miss our exclusive live sessions: ✅ Roundtable with Daryl Wright and Lieu Thi Pham 🕐 1:00 PM – 1:30 PM SGT Explore strategies to build trust and engage fragmented audiences in a decentralized economy. ✅ Case Study with James Cullinane and Melody Lee 🕐 1:45 PM – 2:20 PM SGT Discover how Okta scaled globally, optimized regionally, and achieved measurable success with intent data. Let’s connect and shape the future of B2B marketing together! #InformaTechTarget #B2BMarketing #ForrB2BSummit
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Informa TechTarget reposted this
Head of Media & Entertainment at Omdia| MBA | Top 100 Media Leader | Keynote speaker | Technology Fellow| “Translating media trends into market opportunities” 🔜MIPCOM CANNES”
Thank you to everyone who came to the #FAST and #AVOD roundtables at #MIPCOM2025! If you missed our latest #OMDIA insights on Advertising and FAST get in touch asap :) Omdia Informa TechTarget MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON
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Informa TechTarget reposted this
Before the next cloud outage, invest in multi-site redundancy. That's the advice David Nicholson so forcefully and simply issued in our quick news analysis edition of the #TargetingAI podcast from AI Business, a publication of Informa TechTarget. Follow our pod on Apple Podcasts, Spotify and other major pod platforms. Also on our YouTube channel: @EyeonTech
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Informa TechTarget reposted this
Insight uses market intent data from Informa TechTarget’s Market Monitor in combination with generative AI to refine audience segmentation, uncover emerging trends and transform intent data into actionable strategies and campaigns. https://lnkd.in/eDsnrUU3
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The cloud market is shifting, are you ready to turn disruption into opportunity? 💥 Join us Nov 13th for a high-value live event designed for partner marketing executives who want to stay ahead of the curve, navigate market changes, and uncover untapped opportunities in the hybrid era 💡 📅 Date: Thursday, 13 November 🕘 Time: 09:30–13:30 📍 Location: 240 Blackfriars Rd, London SE1 8NW 🔗 Learn more and secure your spot: https://lnkd.in/gnBmztSS
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Informa TechTarget reposted this
Vegas look out - I'm coming to #6sBreakthrough25 the 11th-14th of November to represent Informa TechTarget! So excited to be speaking on the 12th of November (Partner Stage 6 at 3:05PM) to talk through 'Balancing MQLs + Buying Groups for Better ABM Outcomes'. If you're going to be there please join me - or stop by the Informa TechTarget booth to see what we have cooking for 2026 (HINT - there's a lot and its pretty exciting). If you have not booked your ticket yet - please get a discount on me with 6senseCommunity25. https://lnkd.in/eh7iqb-4
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We're a proud 6sense partner and sponsor of #6sBreakthrough25 happening November 11-14 in Vegas 🎲 ✨ Join us to discover how Informa TechTarget and 6sense are better together 🤝 #Breakthrough features customer-led presentations, exciting product sessions, and networking opportunities with over 1,300 marketing, ops, and sales leaders. Get ready to hear inspiring stories and insights to transform how you create revenue! Make sure to register and lock in your spot: https://lnkd.in/gksV3JPe
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Informa TechTarget reposted this
At Canalys Forums 2025 Americas, Ray Lipsky of Dell Technologies joined Jay McBain to discuss the importance of engaging partners earlier in the sales and planning process. Ray highlighted that many organizations still involve their channel partners too late in the cycle, often when opportunities are already well advanced. He stressed the value of proactive engagement, encouraging both vendors and partners to connect early, communicate openly, and build stronger alignment throughout the journey. He also emphasized that partnerships are most effective when they evolve beyond transactions into genuine, trust-based relationships that enable better customer outcomes. The discussion reinforced the fact that early collaboration and consistent communication are key to driving long-term success across the partner ecosystem. #CanalysForums2025 #DellTechnologies #PartnerEcosystem #ChannelLeadership #Collaboration #Partnerships
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Informa TechTarget reposted this
Wrapping up the first morning at Canalys Forums 2025 Americas, Robin Ody, Principal Analyst at Omdia, delivered a keynote focused on the evolving world of MSPs and managed services. Robin shared Omdia data underscoring just how tightly cybersecurity performance is linked to customer retention. In 2025, 17% of customers switched channel partners after experiencing a cyberattack, a clear signal that security outcomes directly impact trust, loyalty, and long-term relationships. As managed services continue to expand their role in the IT ecosystem, providers must treat cyber resilience as a competitive differentiator, not just a technical requirement. The ability to protect and reassure customers is fast becoming the foundation of growth and reputation across the channel. His session brought the morning’s discussions full circle, reinforcing that in today’s platform-driven, AI-enabled ecosystem, trust, security, and collaboration are the pillars of lasting customer success. #CanalysForums2025 #Omdia #MSP #ManagedServices #Cybersecurity #PartnerEcosystem #ChannelLeadership #AI #PlatformEconomy
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