Inizio Evoke

In an AI-powered world, visibility must be intentional, dimensional, and engineered for trust.   At Fierce Pharma Week, our experts, Will Reese, Chief Innovation Officer; Theresa Liddy Dolge, EVP and Chief Media Officer; and Kelly Cusumano, EVP, Growth and Client Innovation, hosted a fireside chat exploring how communications leaders can shape brand authority in the age of generative AI.   From building multi-node visibility to navigating real-time risk, here are five essential takeaways for staying discoverable, credible, and resilient, for both human audiences and the AI models shaping their view of the world.   Read the full insights: http://bit.ly/494osdK   #HealthcareCommunications #AI #PharmaMarketing #BrandAuthority #HealthMoreHuman #FiercePharmaWeek

How can we make clinical data truly connect? At this year’s #ESMO25, we’re asking an important question: how can clinical data not only inform, but resonate?   Our latest research uncovered that current clinical data and communications in oncology often fail to emotionally connect or reflect the real-world challenges oncologists face, with implications that extend far beyond the clinic.   We set out to understand these challenges directly from oncologists themselves, then used their insights to develop a set of guiding principles for how data can be shared in a way that’s both meaningful and memorable.   Matthew Hoelzle, Chief Medical Officer, Anna Capers, Senior Client Partner, and Heidi Bell, Group Growth Director, will be at #ESMO25 to discuss these findings and explore how we can help data drive not just understanding, but impact.   Let’s talk about the future of oncology communication. Book time with us here to chat onsite: https://lnkd.in/eDzBQk5W #ESMO25 #Oncology #MedicalCommunications #InizioEvoke #DataWithMeaning

From audience clarity to commercial performance, Cognitev™ connects intelligence across every stage of the commercialization journey. - Illuminate how your audiences think, behave, and decide - Tailor messaging based on real-time behavioral signals - Anticipate change and unlock future-ready strategies - Align omnichannel engagement and field force strategy for smarter activation Built by Inizio Evoke. Powered by insight. 📈 Discover Cognitev™: http://bit.ly/3INyxkH #Cognitev #InizioEvoke #HealthMoreHuman #AI #HealthInnovation #CommercialIntelligence

In healthcare, every interaction matters, but too often, data and action don’t connect. At Inizio Evoke, Intelligent Commercialization™ means transforming behavioral and predictive insights into activation that truly moves people. By aligning omnichannel engagement, field strategy, and commercial execution around real human behavior, we help organizations achieve differentiation, sustained growth, and measurable impact. Because meaningful connections don’t just happen - they’re intelligently designed. #ReimagineHealth #IntelligentCommercialization #Healthcare

📣 Big news! In partnership with our #client Novavax, we’ve been named 2025 Ragan Communications and PR Daily finalists in 2 categories for our efforts supporting the company’s rebrand and launch of its refreshed website. Fingers crossed for 2 big wins in December! Check out all the honorees: http://bit.ly/3JaylMn #PRDailyAwards #InizioEvokeComms #Rebrand

What happens when you give the next generation of creatives the opportunity to take on one of healthcare’s biggest challenges – tackling gender pain bias? Last Thursday, the Inizio Evoke Europe team came together in our Macclesfield office to hear the campaign ideas of the brilliant participants taking part in the School of Thought competition. Kesha Tansey, Senior Director, Client Partnership reflected: “We were blown away by the talent in our industry. We felt inspired and invigorated by the fresh perspectives and meaningful discussion”. Our team shared live feedback to help the participants polish their final submissions. The person with the best ideas will be crowned in November and will win a career-changing trip to Cannes Lions! We’ll be back next month to celebrate the winner. #SchoolofThought #InizioEvokeEurope #CreativeCommunity #GenderBias

Stay in the Know with The Download. Brought to you by Inizio Evoke Comms, The Download is your weekly briefing on the latest in platform updates, social trends, and strategic insights transforming health communications. Subscribe and get it delivered right to your feed. #InizioEvokeComms #DigitalHealthTrends #HealthcareMarketing #SocialStrategy

Last week, our team attended Pharmageddon in Amsterdam - where bold ideas and open dialogue took center stage. From reimagining access to care to challenging the status quo, the event sparked fresh thinking on the future of pharma. Stay tuned for key takeaways from our experts Emma Jolly, Director, Client Partnership, and Chris Russell, Senior Associate Director, Omnichannel Strategy.   #Pharmageddon #PharmaInnovation #InizioEvoke

“By bringing together our proprietary behavioral data, advanced technology, and world-class talent, Cognitev™ empowers our people and our clients with the intelligence to make smarter decisions, achieve stronger commercial results, and deliver more human outcomes.” – Reid Connolly, Founder & CEO Built on proprietary behavioral data, domain expertise, and generative AI, Cognitev™ transforms complex signals into confident, real-time decisions - fueling strategy, activation, and performance across the commercialization lifecycle. The future of commercialization is here. 🔍 Learn how Cognitev™ powers smarter decisions: http://bit.ly/3INyxkH #Cognitev #InizioEvoke #HealthMoreHuman #AI #HealthInnovation #CommercialIntelligence