ITA Group, Inc.

Channel incentives are evolving—and fast. At #ChannelFocus2025, ITA Group experts explored how AI, segmentation and personalization are reshaping partner engagement strategies. 💡 Key takeaways: AI is revolutionizing incentive design Outcome-based rewards are replacing transactional models Segmentation helps prioritize high-value partners Personalization boosts partner motivation 👉 Read the full recap: https://ow.ly/fJoZ50Xekos #ChannelMarketing #PartnerIncentives #AIinMarketing #ITAGroup

🎉 We’re thrilled to be at #HRSouthwest—one of the largest regional events for HR professionals! If you're attending, be sure to stop by booth 718 to see how our employee engagement technology helps align people with purpose. Let's connect and collaborate! #EmployeeEngagement #HRSW2025 #WorkCulture

Recognition isn’t just a feel-good initiative—it’s a strategic investment with measurable impact. In our latest article, we explore 4 real-world examples where recognition programs drove results like: ✅ Increased employee fulfillment by 366% ✅ Boosted community connection by 208% ✅ Improved retention and leadership effectiveness If you're looking to validate the ROI of your recognition strategy—or gain executive buy-in—this is a must-read. 👉 Check it out here: https://ow.ly/rtAJ50X9Oe6 #WorkCulture #EmployeeEngagement #LeadershipDevelopment #ITAGroup

What happens when leaders put people first? ITA Group’s CEO Brent Vander Waal joins the Love your people podcast to show why trust and belonging are the keys to unlocking stronger cultures, lasting engagement and real results. Register here: https://ow.ly/ebK550XaJbm #LoveYourPeople #WorkplaceCulture #EmployeeExperience #HRLeadership #Podcast

Organizations can capitalize on the motivational appeal of incentive travel for Gen Z by evolving programs to embrace the priorities of this growing segment.

🚨 WE ARE LIVE! The Rules of Loyalty Have Changed. Are you still measuring success by points and discounts alone? You're missing the most critical piece of the customer loyalty puzzle. Join us now! ITA Group, emceed by Sarah VanDerHart and moderated by Max Kenkel is unveiling exclusive research on the true driver of long-term customer value. Don't miss experts Chris Jones and Amanda N. McMahan (from our research group, CMB) reveal the formula for emotional connection. #CustomerLoyalty #CustomerEngagement #CX #BrandAdvocacy #ITAGroup

Gen Z now makes up more than a quarter of the workforce—and their expectations are reshaping incentive travel. Rethink how you reward and recognize top performers. From meaningful give-back opportunities to flexible program design, our latest article explores how to align incentive travel with Gen Z’s values. 🔗 Explore Gen Z-approved incentive travel strategies in our latest blog from Kim Mai: https://bit.ly/4oaCWgm #IncentiveTravel #GenZLeadership #WorkforceTrends #EmployeeExperience #ITAGroup #RecognitionMatters

🎧 Today's the day! It's not too late to register! Marketing leaders: Emotional connection isn’t a nice-to-have—it’s your competitive edge. New research reveals how it drives loyalty program performance, spend and retention. Join ITA Group and CMB for an exclusive webinar and be the first to see the data. Register today: https://bit.ly/46tJEqQ

Exciting news! ITA Group and the West Des Moines Chamber of Commerce have teamed up to launch a new podcast: The Drive. This series will spotlight bold ideas, inspiring leaders, and the momentum driving our community forward. Check out the press release and tune in: http://bit.ly/4ofG0bj #TheDrivePodcast #Leadership #CommunityImpact #ITAGroup #WDMChamber

We’re headed to Fort Worth for The HRSouthwest Conference! Stop by booth 718 and discover how our employee engagement technology aligns your team's goals with recognition, connection and more. We can’t wait to see you DallasHR! Grab your spot now: https://ow.ly/OF0z50X5JWe