Jarritos US reposted this
Recently, Footwear News connected with Scott Schoessel, chief marketing officer for our work group, to discuss how work brands are evolving their marketing strategies to reach a younger generation of consumers. Schoessel noted that Wolverine Boots & Apparel prioritizes 3-4 collaborations each year with the goal of building brand buzz and/or raising funds for trade school scholarships. He also teased the brand's next collaboration with Jarritos US will launch November 19. Read more: