Just Global

Most B2B orgs expect growth. Only a few are built for it. According to the 2025 Trilliad Sustainable Growth Study, only 14% of B2B leaders expect revenue growth above 10% this year. Not because ambition is dead—but because conditions have changed. - Longer cycles - Tighter budgets - Harder-to-reach buyers And yet… some teams are growing. Predictably. Sustainably. Strategically. The difference? They’re not just stacking tools. They’re aligning people, processes, and performance. 350+ senior B2B leaders revealed what’s working, and what’s not: - 75% expect growth, but only 1 in 4 feel aligned across functions - Companies with integrated leadership are 3x more likely to grow faster - Only 1 in 3 see real business impact from their AI investments If you’re planning for serious growth in 2026, this is for you. Download the full report: https://lnkd.in/gvt8dCG7

Awards season is in full swing at Just Global... and we're excited to keep the momentum going. 🎉 We’ve been shortlisted in FOUR B2B categories in the 2025 Drum Awards — a massive testament to the power of creative that performs and partnerships that push boundaries. The Drum Awards shine a light on ideas that move markets and minds, and we’re proud to have our work recognized among the boldest and brightest in the industry. Thank you to our incredible clients and teams who turn “what if?” into “what’s next” every day. Check out our full shortlist + stories behind the work here: https://lnkd.in/gpb_GZz3

✨ Huge congratulations to our own Alison W., named to the Ad Age 2025 Media Buying Power List!🥳 Alison leads with clarity, curiosity, and courage. She is redefining what modern media leadership looks like, and we are lucky to have her driving the global media engine at Just Global. This recognition is well-earned and well-deserved. Here’s to the impact you’ve already made, and everything still to come. 👏

👥 The buyer isn’t just one person anymore. It’s a network. AI agents. Peer groups. Customer advocates. And they’re all shaping B2B decisions, often before your sales team even shows up. At last week’s Forrester B2B Summit EMEA, our SVP of Strategy, Marcus Hiles, took the stage—and took notes. As both a speaker and attendee, he surfaced key shifts that every marketing, sales, and customer success leader needs to act on now. 📖 Read Marcus’ blog for his top takeaways: https://lnkd.in/gRVFZpN6 🤝 Then book time with our team to talk growth: https://lnkd.in/gfxMKs3x

That’s a wrap on Forrester’s B2B Summit EMEA — and what a great few days it was! Big conversations, bold ideas, and yes… we’re already missing our pink "see no evil" monkey. At Just Global, we don’t believe ignorance is bliss. We’re in the business of spotting B2B blind spots and turning them into growth opportunities. From smarter use of intent data to stronger sales and marketing alignment, we’re always looking for the edge that drives results. 🎙️ Couldn’t make it to our session with Cloudera and Bombora? Or want more? We’re hosting a follow-up webinar in early November. It’s a spin-off from our session, focused on: - How to activate intent data across the entire funnel - What real alignment between Sales, Marketing, and CS looks like - How to connect insight to impact, faster More details coming soon. Watch this space. #ForresterB2BEMEA #B2BMarketing #IntentData #JustGlobal #ABM #Cloudera #Bombora

We had a brilliant session at Forrester's B2B Summit EMEA yesterday. It was a great conversation full of sharp questions with excellent company on stage. Just Global’s own Marcus Hiles led the discussion, joined by two exceptional guest speakers: Jen Papineau from Cloudera — a Just Global client for over a decade. Jen brought a deep understanding of enterprise demand gen and events, sharing real-world perspective on how to keep pipeline moving and marketing aligned to revenue. Krystina Harrison from Bombora — a true expert when it comes to intent data. Krystina brought sharp thinking and practical advice on how to turn buyer signals into smart strategy. Together, the three explored what it really takes to achieve growth in enterprise tech, with a session that combined agency strategy, client experience, and data intelligence in one unified conversation. Key themes covered: 📊 How to connect intent data with top-funnel scoring to prioritize accounts 🤝 Why alignment between Sales, Marketing, and CS is key to velocity ⚡ Tactics to turn pipeline risk into opportunity 📈 How to link marketing activity to meaningful business outcomes A huge thank you to the audience, especially for the thoughtful Q&A at the end, including a standout question on data use in the public sector. 📩 We’ll be sharing a full write-up soon. Want to receive it? Sign up for our monthly newsletter here: https://lnkd.in/g66CUkwd And to Jen and Krystina — thank you for being such insightful and generous speakers. We were proud to share the stage with you. #ForresterB2BEMEA #B2BMarketing #ABM #IntentData #DemandGen #JustGlobal

The B2B marketing playbook is being rewritten in real time. Are you ready? Just Global's Brandon Friesen (he/him) joined Activate and a panel of industry leaders to unpack how AI answer engines are reshaping the buyer journey in a zero-click world. From redefining pipeline predictability to ensuring brand visibility in LLMs, this discussion gets to the heart of what’s next for growth marketers. Watch the full on-demand webinar here: https://lnkd.in/gu7rbM8r #B2BMarketing #DemandGeneration #AI #LLM #MarketingStrategy

Enterprise growth moves fast. The teams that win know which accounts to prioritize, how to accelerate deals, and how to turn pipeline risk into measurable revenue. At Forrester’s B2B Summit EMEA, you'll hear from: Marcus Hiles, SVP of Strategy, Just Global Krystina Harrison, Senior Director of Customer Success, Bombora Jen Papineau, VP of Demand Gen & Events, Cloudera Swipe through to meet the speakers and get a preview of what you’ll learn in this in-person case study session. 🗓 Tuesday, October 7 | 3:10–3:40 PM BST | London

This isn't just another “data talk.” This is a live, in-person case study session, featuring the combined perspectives of an award-winning agency, a leading data provider, and a global enterprise brand. At next week's Forrester’s B2B Summit EMEA, you’ll hear from: 🎤 Marcus Hiles, SVP of Strategy, Just Global 🎤 Krystina Harrison, Senior Director of Customer Success, Bombora 🎤 Jen Papineau, VP of Demand Gen & Events, Cloudera Together, they’ll share what actually moves enterprise pipeline — backed by client-tested examples and frameworks you can put into practice: - How intent data fuels smarter targeting and outreach - A playbook for Sales, Marketing & CS alignment that accelerates deals - Tactics for turning pipeline risk into measurable growth - Ways to link marketing influence directly to business outcomes 🗓 Tuesday, October 7 🕒 3:10–3:40 PM BST 📍 In person at Forrester B2B Summit EMEA, London Join us in person and get the inside track on building growth that lasts.

Content syndication should work harder for your brand. But too often, it ends up amplifying content that wasn’t built to perform in the first place. In our latest blog, Just Global’s VP of Copy & Content, Michael Cavanagh, makes the case for why quality content is the real difference-maker, and how to move from “just running programs” to building real connection. Here’s the truth: - Smart targeting matters - Strong partners matter - Your buyers are drowning in sameness - Great content? That’s what truly cuts through When you pair syndication with content that’s sharp, personal, and insight-led, you stop chasing leads and start driving relevance. 📖 Read the blog: https://lnkd.in/evPh2UMZ 📘 Then grab our full guide, Content Syndication’s Next Frontier: The Good, the Bad, and the Ugly: https://lnkd.in/e3NYXM3n