Leap Group

We are honored to support Maricopa Association of Governments (MAG) with multimedia and creative services for 2026, partnering on how regional planning reaches the public. Our scope includes video, animation, branding, digital storytelling, and strategic campaigns, plus accessible, Section 508-compliant materials. The goal: clear, engaging, inclusive communication around transportation, air and water quality, and human services. #LEAPGroup #MAG #MaricopaCounty #PublicSector #RegionalPlanning #CivicEngagement #CreativeProduction #Accessibility

Today on our monthly "Leap in To Play" series our ACD Madison Asher led a virtual "toymaking" session - encouraging our team to use AI to craft their own action figures based on their interests, style, and hobbies. Meet a few of our Leap Group heroes, scaled down to shelf size!

Thanks to Academy of Interactive & Visual Arts and Lauren Angeloni for featuring our campaign with AKC, Everything We Do, We Do for Dogs, as one of her featured winners from the W3 Awards!

Hooks and knobs look simple, but installing them isn’t always a breeze. We partnered with Dorman to produce under-a-minute how-to videos that show exactly how to measure, install, and test their wall hardware. The series covers several styles of hooks, a hookboard, a key rack, and cabinet knobs, giving shoppers a fast, end-to-end view before they drill a single hole. Watch one of the videos here, then head to our website to see how we’ve provided simple solutions for other clients’ challenges: https://bit.ly/3KaJqx7

AI can save time. It can also cost you trust, credibility, and even your brand’s humanity. Marketers are investing heavily in AI, but adoption without guardrails is backfiring. Consumers rate AI-generated content as less trustworthy. Even ads placed next to suspected AI content take a hit. Toys “R” Us called their AI-made brand film “successful,” even as viewers mocked the uncanny characters and melted props. Dove took the opposite stance, pledging never to use AI to alter women’s images. One brand lost authenticity, the other reinforced it. AI should be an assistant, not a replacement. Read the full breakdown in our latest blog, AI: The Cost of Convenience, and see how brands are winning or losing with AI: https://bit.ly/3JEVztZ #ArtificialIntelligence #MarketingStrategy #BrandTrust #AIAdvertising #ConsumerBehavior #DigitalMarketing #ContentStrategy

From concept to cuteness overload, our team helped AKC bring their “Declare Your Love” message to life for puppy (and dog) owners everywhere. This 30-second spot captures the joy, connection, and tail-wagging excitement that comes with welcoming a new pup and making it official. Our crew handled everything from production to final polish, delivering a piece that is as heartwarming as it is effective. #LeapGroup #SparkStudio #CreativeProduction #VideoMarketing #PetLovers #OnSet

Still sending out fifty-page RFPs and hoping the perfect agency magically appears? We have a faster path to “right-fit, right-now.” Our new insider guide breaks down exactly how to build an RFP that attracts top talent instead of scaring them off. Inside you will find: • A quick litmus test to decide if you even need a formal RFP or just a coffee chat with an agency president • Timing tips from brands that loop agencies in years before launch, saving time and money later • The must-share details (yes, budget included) that keep partners from guessing and you from overpaying • A people-first scorecard that measures chemistry, culture, and capability, not just price Ready to ditch guesswork and start real conversations? Read the blog, then tell us which “Do” or “Don’t” you will tackle first. https://bit.ly/4mnBAhz #AgencyRFP #VendorSelection #MarketingProcurement #AgencyPartnerships #RFPStrategy #MarketingROI

Check out the latest white paper from (human)x, our digital marketing & research agency, which shows off their impressive original research chops: the deep-dive of consumer banking behavior sampled over 1000 customers! What industry should we dig into next?

Last month, a few of our designers made the trip to San Francisco for the Figma Conference—and came back buzzing with inspiration, insights, and just a little design envy. ✏️💻✨ Highlights from the crew included: 🎬 A standout session from Jeremy Hindle, Production Designer for Severance, on the show's immersive world-building 🌎 A compelling talk from Megan Metzger on designing for climate disaster 🎨 A deep dive into OKLCH color spaces from the team at Evil Martians 🛠️ And major excitement around Figma’s new product launches—especially Make and Draw, which are opening up next-level prototyping, AI-assisted design, and dev integration. Thanks to Figma for a phenomenal event—and for pushing the boundaries of what’s possible in modern design. #LeapGroup #SparkStudio #FigmaConfig #DesignTools #ProductDesign #MotionDesign #UXUI #CreativeTech #DesignInspiration #Config2025 #WorldBuilding #DesignForGood #DesignEvents

📉 Wasted spend isn’t just inefficient—it’s unsustainable. At Leap Group, we help brands streamline operations, clarify KPIs, and build performance frameworks that make every marketing dollar work harder. Our latest blog breaks down how cost-saving methods and smarter measurement can unlock real ROI—without sacrificing impact. ✅ Define KPIs that drive decisions 🎯 Align spend with performance 📊 Optimize creative, media, and operations in real time Smart marketing isn’t about doing more—it’s about doing what matters, better. 👉 Dive into the full blog to see how we help brands cut waste, scale faster, and build campaigns that deliver. https://bit.ly/3ZTjXxr #LeapGroup #MarketingOptimization #KPIFramework #SmartSpending #MediaEfficiency #CreativeOps #MarketingROI #CampaignPerformance #AdAgencyLife #MarketingStrategy #AgencyOperations #CostSavingStrategies