(human)x

Gen X is the quiet powerhouse. Often overlooked, this group is in peak earning years, runs the household spend, and shops across channels with a bias for convenience and straight talk. They reward brands that are useful, consistent, and easy. Labels help, but real wins come from segmenting by behavior and context, not birth year alone. Our new piece breaks down how to reach Gen X with value-first messaging, pragmatic offers, and omnichannel touchpoints that respect their time. Read the blog here: https://bit.ly/472zT4a #humanx #LEAPGroup #GenX #AudienceInsights #Ecommerce #Omnichannel #CustomerLoyalty #MarketingStrategy #MarketLessMatterMore

We're back with our latest edition of WTFacts?! - our series where we turn findings from our in-house research into bite-size insights. This month we're presenting a “Clean Living” drop. Our research team explored how tidy spaces shape mood, stress, productivity, and even relationships. Swipe the stat snacks, then tell us which behavior signal you would build into your next campaign! Visit the (human)x website to learn more about our research capabilities and view our recent projects: https://bit.ly/3K4JaQs

Consumer trust is at an all-time low. In 2024, 71% of surveyed global consumers said they trust companies less than they did a year ago. Misleading ads alone cause 35% to lose trust in a brand and 25% to stop buying from it entirely. The lesson is clear: every misstep, from tone-deaf campaigns to half-truths, now plays out on a national stage. Distrust is the default. Yet brands that lead with transparency, align with communities, and show up consistently still have a path to rebuild credibility. Real conversations and real accountability matter more than polished campaigns. Our latest blog explores how brands can earn back trust in the age of skepticism, with practical takeaways on community-first marketing, cultural alignment, and transparency. Read Marketing in the Age of Distrust here: https://bit.ly/47P4S4A #BrandTrust #MarketingStrategy #Authenticity #ConsumerBehavior #DigitalMarketing #BrandReputation #Transparency

With the right location intelligence, brands can see far beyond their own front door. Using Placer AI data, we helped Electric Pickle uncover insights that drive smarter decisions, like: • Visitors came from 24 states, with the majority traveling from over 50 miles away • High overlap with nearby hotels, entertainment venues, and restaurants • Audience profiles that guide targeted marketing and strategic partnerships When you know exactly who’s walking through your doors (and why), you can create experiences that keep them coming back. #LocationIntelligence #CustomerInsights #PlacerAI #SmartMarketing #AudienceInsights #BusinessGrowth #MarketingStrategy #AgencyLife

SEO is not dead, and AI is not a silver bullet, but together they can supercharge your pipeline. With Google’s AI Overviews upending the SERP this summer, we dug into the real numbers behind AI Optimization (AIO) versus classic SEO to see which actually drives growth. Spoiler: the smartest brands use both. Inside our new blog you will learn: • Why AI-optimized campaigns lifted conversions up to 52 percent in recent HubSpot and IBM studies • How moving up just one Google position still bumps click-throughs by 2.8 percent, proving SEO is very much alive • The three pillars every modern strategy needs: brand presence, authoritative links, crystal-clear structure • Practical steps for weaving AIO into proven SEO workflows so your content wins with both humans and algorithms Curious whether your current content stands a chance in an AI-first search world? We break it all down in plain English, with data you can share in your next leadership meeting. Read the Blog, then let us know which pillar you will tackle first. https://bit.ly/4l6OgbB #AIOptimization #SEO #SearchEngineMarketing #ContentStrategy #GenerativeSearch #MarTech #DigitalGrowth

What do bank customers really want? We asked. They answered. In our new white paper, Winning Wallets, we break down what drives today’s U.S. banking behavior: from digital expectations to loyalty triggers, switching patterns, and the features that matter most. Whether you're a marketer, strategist, or financial leader, this report offers actionable insights to help banks, credit unions, and fintechs attract and retain the customers who matter most. What’s inside: • Why customers stay, and what pushes them to switch • What modern banking behavior really looks like • How digital platforms are reshaping loyalty • Which features move the needle (and which fall flat) 👉 Download the full report: Winning Wallets: What Today’s Bank Customers Really Want https://bit.ly/44Pe5rU #LeapGroup #ConsumerInsights #BankingTrends #FinancialMarketing #DigitalBanking #CustomerLoyalty #FintechStrategy #BankingBehavior #MarketingStrategy #WhitePaperLaunch #WinningWallets #AdAgencyLife

🤖 AI can scan, summarize, and synthesize faster than ever—but can it understand what matters? In our latest blog, (human)x explores the rise of deep research AI—what it can do for marketing teams, and where it still falls short. Because while machines can handle the data, humans bring the context, ethics, and strategy that turn insights into impact. 🧠 We’re not anti-AI. We’re pro-human perspective. 💡 Learn how to strike the right balance between scale and sense. 👉 Read the full blog to explore where deep research AI fits into your workflow—and where it doesn’t. https://bit.ly/3GiLVfg #Humanx #LeapGroup #AIinMarketing #DeepResearchAI #MarketingResearch #AIEthics #CriticalThinking #HumanPlusMachine #ContentStrategy #MarketingInsights #DigitalStrategy #AIandCreativity #AdAgencyLife

What if you could analyze foot traffic like web traffic? 📍💡 Through our partnership with Placer.ai, (human)x brings the precision of digital analytics to the physical world—turning real-world movement into actionable insights. From uncovering who visits, when, and why, to identifying brand affinities and cross-shopping behavior, location intelligence helps our clients make smarter decisions across marketing, site selection, and growth strategy. We recently teamed up with UMCU to dig into visitor patterns across two of their Michigan branches—just one example of how this approach can uncover deep audience insights beyond the digital realm. Curious how your brand could benefit from real-world analytics? Let’s talk. #HumanX #LeapGroup #LocationIntelligence #AudienceInsights #ConsumerBehavior #MarketResearch #PlacerAI #FootTrafficAnalytics #DataDrivenDecisions #RetailStrategy #BankingTrends #BranchOptimization #PhysicalWorldData #MarketingResearch #AdAgencyLife

DIY market research might save money—but if you're not careful, it could cost you even more. 💸📊 In our latest blog, we explore the most common mistakes brands make when running their own market research—and how to avoid them. From biased survey questions and vague objectives to misinterpreted data and compliance risks, DIY missteps can lead to misleading insights and missed opportunities. 💡 Whether you're running your own focus groups or building your first survey, this guide is packed with real-world tips, proven practices, and expert insight from our PhD-led (human)x team. ✅ Read the blog to build better research, even if you're doing it solo. https://bit.ly/4jtakMQ #HumanX #LeapGroup #MarketResearchTips #ConsumerInsights #DIYResearch #BrandStrategy #ResearchBestPractices #MarketingInsights #QuantitativeResearch #QualitativeResearch #AudienceIntelligence #PhDResearchTeam #CreativeAgency #AdAgencyLife

We’re honored to partner with the State of Kansas and the Kansas Corporation Commission (KCC) to support critical market research initiatives across the state. 📊 As the KCC regulates essential services like energy, transportation, and telecommunications—and plays a vital role in environmental protection—our work will help uncover insights into Kansans’ knowledge, preferences, and behaviors around key programs and policies. From surveys and polls to in-depth interviews and focus groups, we’re proud to be helping the state make data-informed decisions that benefit communities across Kansas. Head over to our website to learn more about our research capabilities and see recent work that’s making a measurable impact across industries. https://bit.ly/4dqAzSr #KansasCorporationCommission #MarketResearch #ConsumerInsights #PublicSectorResearch #EnergyPolicy #KCC #LeapGroup #HumanX #ResearchAgency #DataDrivenDecisions #MidwestResearch #StateGovernment #CommunityInsights #QualitativeResearch #QuantitativeResearch