Highlight

When we say that the Highlight platform makes everyone a research pro, what does that mean? 💪🏼 Survey Blueprints are tailor-made by research experts to give you the templates you need for the most common product research use cases 💪🏿 When adding new questions to your survey, Highlight suggests the right phrasing to use 💪 Highlight’s Question Library contains hundreds of expert-crafted questions that you can drop into your surveys. Now it’s easier to explore and search the library so you can find what you’re looking for in seconds. Jump into the Highlight platform to see what’s new, or ask your Highlight rep! See what else is new in the platform: https://okt.to/SD64c8

Parents would rather forego paying a utility bill than compromise on nutrition for their kids 🍎 Director of Consumer Insights Steve Wolf at Little Spoon explains how seriously he and his team take this insight, and how he and other challenger brands in the space (like his co-panelist Krista Maas de Villiers of pre- and post-natal nutrition brand Nunona can shape the future of better nutrition for families. New to Little Spoon or Nunona? Visit nunonalife.com or littlespoon.com to learn more about their work, or find Little Spoon products now at Target! 🎯 You can watch their full session, Buy, Buy Baby, here: https://okt.to/GZpOI7

Listen, we're not saying that the Highlight Reel is MAGICAL, exactly, but... BERO co-founder (along with Tom Holland) John Herman joined us for a Highlight Reel and now we're celebrating the launch of their collab with happy® coffee 🍻 ☕ (co-founded by Robert Downey Jr!) Stiller's Soda (Yes, that Ben Stiller!) co-founder Alexander Doman joined us for the same Highlight Reel and now we're celebrating THEIR launch, too! 😮 COULD be a coincidence, but just to be sure, you should join us for a Highlight Reel if you want to wow the world with an A-lister GTM launch! 🔮🚀 Congrats to all three brands on their success - pick yours up today! (And watch the full better-for-you beverage Highlight Reel here: https://okt.to/etqbiK )

We hear again and again from our customers: they love the Highlight Explore tab. Highlight users say: - I constantly refresh the page to see the real-time responses come in - The day my Explore tab starts showing results is the most exciting day of my life (These are direct quotes!) We also hear about the ways the Explore tab could make understanding your data even quicker and easier, which is why we’ve piled on updates that make it even better: 📊 Use the new stacked bar chart view to quickly get a read on important metrics. 📈 Analyze longitudinal studies with custom views that show only the relevant survey question results. 💬 Sort or filter verbatims by the product or concept they are tied to–and watch your response count update accordingly. #️⃣ For ranking questions, understand preferences at a glance by segmenting your data based on what ranked most or least highly. Jump into the platform today to enjoy the new toys in your data playground! 🛝 See what else is new in the platform: https://okt.to/0hp8KH

Highlight Showcase is finally here! Join us for expert insights from Clif Bar, sourmilk, Nunona and Little Spoon (which you can now find on shelves at Target 🎉) as well as a sneak peek of the Highlight product intelligence platform and original research from the Highlight community. Learn more and secure your spot for Wed Oct 8 here: https://okt.to/T3aM9C

Did you know you can run digital surveys in the Highlight platform? Highlight users can now run digital surveys–no physical products or concept stimuli required! Ask our nationwide community of panelists (who we endearingly call our Highlighters) the questions that matter most, and see those high-quality consumer insights roll in in real time. Contact your Highlight rep to learn more! See what else is new in the platform: https://okt.to/J452qU

Look who's talking on this Highlight Showcase panel 👀 In Buy, Buy, Baby, hear the experts from Nunona and Little Spoon discuss the unique challenges of creating products that please two distinct audiences: parents and the children they care for. From clean-label diapers to tech-enabled feeding solutions, this session dives into product innovations that are redefining care, convenience, and trust for modern parents. Register today to secure your spot for Showcase! https://okt.to/vI6KDW

CPG founder Gaïana Joseph is on a mission: To build a company rooted in family recipes & the practices that tie her family to the land, and to show the world a side of Haiti too rarely seen. To help understand which of her treasured family recipes could translate to success on shelf, Gaïana conducted a concept test using Highlight 👀 Learn more about Gaïana's brand, Papa Luc's Provisions, and what she learned from her Highlight research: https://okt.to/OARy7V

Don’t miss your chance to try Instant Reports through the end of September–now with new improvements thanks to YOUR feedback! 🪄 Highlight’s Instant Reports have: 🧼 improved readability and formatting with cleaner layouts 🧼 updated chart colors 🧼 consistent visibility for sample sizes & statistical confidence 🧼 accessibility for common corporate security measures Jump into the platform or ask your Highlight rep about Instant Reports today! See what else is new in the Highlight platform: https://okt.to/PrFTle

The long awaited Stiller's Soda is here! (See Nate Rosen's latest post for more details 👀) Back in January, co-founder Alexander Doman joined us for a special edition of the Highlight Reel, where he and BERO co-founder John Herman discussed what it takes to win in the BFY beverage space. At the time, we got a teaser of what was to come - and now it's finally available for soda lovers everywhere. Watch the full episode to soak up all of John and Alex's beverage expertise here: https://okt.to/APIuhg