Market Defense

We’re excited to join the beautiful minds of the professional beauty industry at the Professional Beauty Association Executive Summit in Phoenix.... and even more proud to be a sponsor. 🎉 Attending? Reach out to Aimee Gonzalez to set up time to connect.

🚨 Prime Big Deal Days 2025 is in the books — here’s what beauty brands need to know. 🚨 Every percentage point counts when you're playing in the biggest beauty aisle in America: Amazon. These are the brands that claimed the most market share in the Beauty category during Prime Big Deal Days 2025 (Oct 7–8): 📈 Top performers by share of sales: 🏆 Cerave 🏆 MediCube 🏆 Nutrafol 🏆 La Roche-Posay Laboratoire Dermatologique 🏆 Clean Skin Club 🏆 eos Products 🏆 Hero Cosmetics 🏆 Mrs. Meyer's Clean Day 🏆 Biodance (뷰티셀렉션) 🏆 Sol de Janeiro 🔎 From K-beauty cleansers to stem cell serums, these brands understood the assignment: drive discovery, convert quickly, and stay top of mind. 💡 Want to know what worked? We broke it all down — category winners, trending search terms, and the levers these power players pulled to turn clicks into carts. 👉 Dive into the blueprint with insights from the team at Market Defense: https://lnkd.in/eC7jqf_U #PrimeBigDealDays #BeautyMarketing #AmazonBeauty #BeautyBrands #BeautyNews #EcommerceStrategy #MarketDefense #DTC #DigitalMarketing

Our Beauty category-focused platform Market Defense has just released its October 2025 Amazon Prime Days report! Packed with data and insights, the indispensable strategic playbook for Beauty brands on Marketplaces and Amazon. #primedays #beautycategory

𝐎𝐮𝐫 𝐏𝐫𝐢𝐦𝐞 𝐁𝐢𝐠 𝐃𝐞𝐚𝐥 𝐃𝐚𝐲𝐬 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟎𝟐𝟓 𝐁𝐞𝐚𝐮𝐭𝐲 𝐑𝐞𝐩𝐨𝐫𝐭 𝐢𝐬 𝐥𝐢𝐯𝐞. Amazon's two-day October shopping event just wrapped, and the data tells a story you need to hear. We immediately went to work analyzing what worked, what didn't, and what it all means heading into Q4. Now, we're sharing those insights. What you'll find inside: • The viral trends that actually converted: K-Beauty, Arabian fragrance, peel-off lip stains, and more • Tariffs impacted 48% of purchases. How shoppers adapted—and what that means for your pricing strategy • Spend dropped 33%, but 84% are coming back for holiday. Here's how to capture them Download the full report now for complete category breakdowns, top-performing brands, keyword insights, and the strategic playbook you need to finish 2025 strong and position for 2026. ➡️ https://lnkd.in/eC7jqf_U #Amazon #PrimeDay2025 #PrimeBigDealDays #BigDealDays #MarketDefense #BeautyBrands #BeautyIndustry #BeautyNews

Ulta’s new marketplace just launched, and the beauty channel evolution isn’t slowing down. As I shared with Beauty Independent: 💬 “TikTok can drive overnight demand for a product most retailers haven’t even heard of yet.” Marketplaces give brands the speed to keep up. But speed without strategy is risky. Thank you Erica La Sala for including me in this smart look at where beauty retail is headed. #beautyecommerce #marketplacestrategy #ulta #tiktokbeauty #amazon #premiumbeauty

Prime Day tells us who’s winning, who’s learning, and who’s losing ground. Our team is now pulling together the full report from this October’s event, a breakdown of what actually moved the needle across categories, what creative and pricing strategies delivered, and which brands turned Prime Day into a growth moment instead of a discount weekend. These insights aren’t just numbers, they’re roadmaps. They show exactly how the top performers used Amazon differently this year. Comment or DM me your email if you’d like your brand included in to receive our Prime Day Report.

Thank you Margaux R. for highlighting our recent article with BeautyMatter on the rise of vanilla in fragrance. It's a fascinating dive into why this classic note is having a major moment and how it's showing up on Amazon. 📖 Read the full article here: https://lnkd.in/eybikAd9 #Amazon #Fragrance #BeautyTrends

We’re at WWD LA Beauty Forum 2025 today, and we brought the coffee! ☕ Vanessa Kuykendall and Aimee Gonzalez from Market Defense are on-site, connecting with founders and innovators shaping the future of beauty. If you're here, stop by the Market Defense Café and grab our signature Market Defense Mocha.... handcrafted, just like the growth strategies we build for our clients. #WWD #LABeautyForum #MarketDefense #AmazonBeauty #Amazon #AmazonAgency #PrestigeBeauty #BeautyEvents #BeautyNews

🎯 Big news: Our October Big Deal Days Beauty Report is dropping soon... and you can get it first. We’re diving deep into what moved the beauty category during Amazon’s biggest fall sales event. Expect exclusive data, trend insights, and actionable takeaways that help you win. Why you’ll want this report: 💡 See what products and brands surged 💡 Understand how shoppers behaved (and why) 💡 Learn which strategies had the biggest impact Want in? Sign up now to get first access when it's released. 👉 https://lnkd.in/eC7jqf_U #BeautyTrends #Amazon #BigDealDays #BeautyOnAmazon #MarketDefense #DataDrivenGrowth #EcommerceInsights #Beauty #BeautyBrands