Mediahub Worldwide

Winners 🏆✨ We took home two awards at last night's Campaign UK #MediaWeekAwards, and we couldn't be prouder! 🥇 GOLD: Best Econometrics for The Bicester Collection's "Engineering Inteligence" 🥈 SILVER: Best Media Idea: Launch for Pinterest & ITV's "The Last Supper" A massive shoutout to all of our teams for their creativity, innovation and dedication! Your hard work is valued and always appreciated. And thank you to our clients and partners for your trust and partnership in helping us deliver outstanding work together. See the full list of winners here: https://lnkd.in/eJ4MMv55

Cheers to our U.K. team and client Celebrity Cruises on being named Newsworks Ad of the Month! Our latest campaign included a partnership with The Telegraph on an interactive, publisher-first piece of content, bringing the spirit of Celebrity Cruises to life. Special shoutout to our partners and teams across strategy, creative, and planning for their collaboration and craft in bringing this to life. https://lnkd.in/gaKVmUnU

Breaking the mold and making the list. Our very own Laurel Boyd, Global Chief Creative Media Officer, has been named to Ad Age's Media Buying Power List! This inaugural list recognizes 13 leaders redefining Media Buying for the new era. Thank you to Ad Age for the great writeup and a strong summary of the incredible work and value that Laurel and our entire Radical + Disruptive Lab team deliver to our clients and Mediahub every day. Congrats Laurel! https://lnkd.in/gxPTQWZw

15,000 names. One iconic home.   New Balance didn’t just announce the new name of Italian soccer club Atalanta’s stadium - they shared it. Earlier this month, "The Night of 15,000 Arenas" gave naming rights back to the fans, replacing the stadium’s name with each of the 15,000 season ticket holders across digital out-of-home in Bergamo, Italy. Just before kickoff, a 60" film co-created with our partners at DAZN brought it to life, reminding fans that the stadium has always been theirs. Proud of our teams and our partners at New Balance and DAZN for bringing this to life!

Smart glasses are poised to transform out-of-home (OOH) advertising from static displays into immersive, interactive experiences. With Meta announcing its recent AI-powered glasses and Snap's upcoming immersive Specs, there's a growing potential for brands to engage audiences in new ways. Mediahub's Saj Nazir, U.K. SVP, Media Creativity, explores more in his latest feature for shots Magazine. Read more here: https://lnkd.in/eGUFfNmB

Media planning can seem like a mystery from the outside, but Mediahub U.K. Media Planner/Buyer Pranjali Gaonkar's daily diary shows what it really takes to juggle client priorities, uncover insights, and keep campaigns moving. Check out her full day in the life story with The Media Leader UK here: https://lnkd.in/epy3Bpdd

Congrats to our client partner Marian Lee, CMO of Netflix, on being named an ADWEEK Brand Genius honoree! As Adweek notes: “Marketers are bravely rewriting their playbooks — because it seems the only risk is not taking a chance.” We know Marian takes those chances and continues to create meaningful ways for audiences to connect with each other and the characters they love. Congrats, Marian! Check out the full list of honorees here:  https://lnkd.in/gvm3kbNS

A great win for our teams and the larger IPG Mediabrands network! Thank you to ADWEEK for the recognition!

Yesterday Mediahub’s Jacob Schwartz, U.S. Media Director, Investments, joined the #PodcastZone at #AWNewYork25 for “Scaling the Value of Host Reads” alongside industry leaders from DAX United States and Horizon Media to unpack how brands can maximize the ROI and value of podcast host-read ads. A great takeaway from Jacob: “Context is key. Finding relevant conversations in non-intuitive genres helps us reach audiences when they’re most engaged. And when it comes to creative, don’t dictate — provide copy points and let creators do what they do best.”

As media investment strategies face seismic shifts—driven by CTV, retail media, AI and evolving measurement—IPG Mediabrands leaders are reimagining what’s next for advertising. Marcy Greenberger, UM Worldwide; Tim Hill, Initiative; Steven Indich, Mediahub Worldwide and Maureen Bosetti, IPG Mediabrands (l-r) share insights at the Beet.TV Leadership Summit with IPG Mediabrands. #BeetIPG