Mutiny

Last night’s CMO Exchange dinner was such a highlight. We took over the Dough Room at Flour + Water, the place where they hand-roll pasta by day, and packed it with some of the sharpest marketing minds out there. Big thanks to our co-host Whit (Whitney) Bouck and everyone who joined. 🙌 No panel. No pitch deck. Just real talk. Here’s what kept coming up: • AI: How do we make it work across global teams without creating chaos? • GTM bloat: Everyone wants simplification, but what should you actually keep? • Brand: Your brand matters more than ever in the age of AI slop. These dinners always remind us, marketers don’t need more overly polished “best practices.” We need more spaces to collaborate and get real. We’ll be bringing the same energy to 6sense Breakthrough with our Pipeline Paradise happy hour 🌴🍹 Want to join the fun? Link in comments to RSVP!

🎸 New drop: DESTINATION: PIPELINE 🎥✈️ Achoo’s been grinding in the studio (and by studio we mean the tarmac). Now he’s boarding private jets, dodging ghosted emails, and hitting every stage from cold outbound to closed-won. 🛬 Destination: Pipeline. 💺 Seat: First class. 📈 Mood: 300% to goal. Because getting pipeline isn’t luck. It’s strategy, sweat, and a little ✨main character energy✨. See the global video premiere below. ⬇️

🎃 He’s here... and he’s not returning your call. 🦝📵 Achoo has officially ghosted his way into Halloween. After a landslide victory (sorry, Pipeline Sucker), your favorite raccoon is haunting the neighborhood as the Ghosted BDR, complete with a burner phone and a pipeline full of seen-but-not-responded. To everyone who voted: thank you for helping Achoo choose his look! And those who didn't, we see you acting like that prospect who clicked our email 4 times but never replied. 😝 Happy Halloween from all of us at Mutiny! 🧡 Now go close some deals before you end up ghosted too.

It’s that time of year when ghosts are everywhere — including your pipeline. 👻 If a once-warm lead has gone cold, don’t fear. In this special-edition newsletter, we’ve rounded up a few frightfully effective ways to re-engage prospects. Plus, we've got a fun Halloween treat up for grabs from the Mutiny crew.

Last chance to vote for Achoo's Halloween look! 🦝 Comment for a chance to win a treat from the Mutiny team.

Headed to 6sense Breakthrough? Come say hey at the Mutiny booth S10. We’ll be showing how demand gen teams launch personalized campaigns in days, not months. Then, when the sessions wrap, join us for Pipeline Paradise, our tiki-themed happy hour at The Golden Monkey in Resorts World. 🍹 Bold cocktails. Big conversations. Even bigger pipeline energy. ⚡ Space is limited — snag your spot below, then swing by our booth to make it official! 🍸 RSVP here: https://lnkd.in/ggvABjKA

💡 One of Mutiny's enterprise customers found a better way to use their Marketo drip campaigns + downloadable content — not just to send assets, but to truly engage target accounts. Here’s how 👇 ✨ They ditched generic, asset-based headlines and replaced them with personalized H1s that spoke directly to each visitor’s company name and industry. 🤖 With Mutiny’s AI, they took it a step further by automatically generating custom subheadings and bullet points that connected each piece of content to the visitor’s specific needs and priorities. 🔗 For distribution, they integrated these personalized landing pages directly into their Marketo workflows, using dynamic fields so every contact received a landing page unique to their company. The result was a nurture experience that felt tailored, helpful, and relationship-driven, adding value with every touchpoint. Personalization is no longer just an outbound thing. It’s finding its way into every part of the customer journey. Where are you seeing success with personalization today?

If you’ve been around here for a while, you already know Molly Bruckman. She's one of our OGs who’s been shaping Mutiny since day one. From leading our CX team, to driving growth in marketing, she’s done it all. Now, she’s taking on her next great adventure as our Head of Brand 🎨✨ We couldn’t be more excited to see how she makes the Mutiny brand shine even brighter. 🌈🦝 Drop a 🎉 in the comments to celebrate Molly and this next chapter!

🤖⚙️ How are you thinking about automation in ABM right now? What’s working, and what still feels too manual? ABM has come a long way, but the biggest shift we’re seeing isn’t about doing more. It’s about doing what matters, better — with automation that connects strategy, execution, and sales alignment in real time. Many teams still struggle with the same things: slow campaign launches, unclear handoffs, and manual processes that make personalization feel impossible at scale. Here’s what leading teams are doing differently: 🟣 Automated account research: AI surfaces firmographics, hiring signals, and business priorities. (No more spreadsheet deep dives!) 🟣 Campaign creation at scale: Personalized ads and landing pages built in minutes, not weeks. 🟣 Sales alignment workflows: Real-time alerts and shared insights keep marketing and sales on the same page. Curious to hear what others are trying: 👉 How are you using automation in your ABM motion? 👉 What’s one process you’ve successfully automated that changed your GTM speed or impact?

🎃 Achoo needs your help! 🦝 Your favorite raccoon is getting ready for Halloween, but he can’t decide what to wear! Vote for your favorite costume below 👇 1️⃣ The Ghosted BDR 👻 2️⃣ The Lead Wizard 🧙♂️ 3️⃣ The Pipeline Sucker 🧛♂️ 4️⃣ The Tech Stack 🧱 Drop your vote (1, 2, 3, or 4) in the comments — the winning look will make its debut when Achoo goes trick-or-treating on Halloween! 🍬 💜 Bonus: One lucky voter will get a Halloween treat from the Mutiny team. 🗓️ Voting closes October 29th so Achoo has time to prep his look!