NBSO Los Angeles

🎬 Behind the Scenes at Warner Bros.! An inspiring afternoon with the Los Angeles Consular Corps at Warner Bros. Studios in Burbank — big thanks to Zaib Shaikh for the invite! 🙏 🎥 Jay Roewe took us on a journey through the world of film, TV, and global incentives — showing how the entertainment industry drives local economies around the world 🌎 💰 Game of Thrones alone generated $800M+ in Warner Bros. spending in Northern Ireland over eight years — proof that storytelling creates real impact long after the credits roll 🚀 And yes… our Chief Jorrit DeVries couldn’t resist sneaking into the Oval Office set for a quick “presidential” moment 🇺🇸😂

🏁 Wrapping up the Dutch Sports Mission in Los Angeles! 🇳🇱🇺🇸 What a week full of energy, innovation, and forward momentum 💥 From stadiums to shorelines, we explored how sports can drive social, sustainable, and economic impact — and how Dutch creativity fits right into LA’s future 🚀 Here are some of the highlights from the last 2 days 👇 💬 An inspiring seminar on sports & social impact — kicking off with a powerhouse panel featuring Monica Schagen, Fernando Ramirez, and Paul Krekorian - who shared their views in Sports as a driver for Social and Sustainable Impact 💪🏼 🔄 Followed by dynamic breakout sessions with experts on Infrastructure, Fan Engagement, Community, Innovation, and International Partnerships — big thanks to Felipe Cusnir, Hugo Salcedo, Cris Gilmore, Anthony Zegarra, Carl Fronhofer, Bryan Ponce, Eddie Salcedo, and Jax Diener for their insights! And major thanks to Carlo Caccavale and Marc Romeo for hosting us at their beautiful AIA Los Angeles office in West Adams 🙏🏼 🏟️ A visit to UCLA, where we toured the impressive sports facilities — soon to be the Olympic Athlete’s Village! Huge thanks to Erinn McMahan and Branden Jones for showing us around 🐻 ⚽ A stop at LA Galaxy’s Dignity Health Sports Park — thank you Adam Duvendeck, OLY for the warm welcome! 🚤 And finally, an unforgettable visit to City of Long Beach, starting at the iconic The Queen Mary and ending with a boat tour of all Olympic venues — home to 11(!) sports during the LA28 Olympic & Paralympic Games ! Massive thanks to Beril Unver, Jorge Godinez, Courtney Russell, Steve Caloca and Quentin Roberts for making it all happen 👏🏻 🌴 A huge thank you to everyone who helped make this mission such a success — from our incredible Dutch delegation to our American partners. Together, we’re building bridges toward LA28 and beyond! 👉 Let’s keep the momentum going! If you’re a Dutch company ready to explore the U.S. ecosystem, connect with us at NBSO Los Angeles — the road to LA28 starts now! 🏅

✨ A Night to Remember in Los Angeles! 🌴 What an unforgettable evening! Last week, we hosted a networking reception, bringing together 100+ guests from the Netherlands and Los Angeles for the Dutch Sports Mission 🚀 With the city skyline turning orange behind us, guests enjoyed inspiring words from: 🇳🇱 Jorrit DeVries, Chief Representative, NBSO Los Angeles 💪🏼 Monica Schagen, Counselor for Health and Sport, Embassy of the Kingdom of the Netherlands in the USA 🌎 Christine Peterson , Senior Director, International Trade and Investments at the Mayor’s office, City of Los Angeles 🎬 Reinout Oerlemans, our Honorary Consul in Los Angeles and host for the night! 🌆 The night truly captured what makes our work so rewarding — building bridges through sports, business, and shared ambition 🔗 🙏🏼 Huge thanks to everyone who joined us and helped make it such a special night. And a special shoutout to Robert Kellermann and the amazing team at The London West Hollywood at Beverly Hills for welcoming us at this iconic rooftop venue overlooking the city! Here’s to many more unforgettable moments on the road to LA28! 🇳🇱🤝🇺🇸

🏟️ Visit Mania: Day 3 of the Sports Mission! Five visits, one day, and a city in motion — Los Angeles truly delivered 💪 🚀 We kicked off at the Crypto.com Arena, home to the Los Angeles Lakers, Los Angeles Sparks, and Los Angeles Kings 🏀 Big thanks to Katie Pandolfo for making this happen! Fun fact: this venue hosts over 240 events every year, making it one of the busiest arenas in the world! 🚀 🤺 Next up, we crossed the street to the Los Angeles Convention Center, which will come alive during the Olympics with Judo, Taekwondo, Table Tennis, and Fencing 🏓 Shoutout to Carisa Norton, CVP Doane Liu (유 돈) Tina Oh for showing us around! 🏙️ Lunchtime brought us to the top of Los Angeles City Hall, where we were welcomed by Deputy Mayor of International Affairs Dilpreet Sidhu. The meeting — and the view from the Tom Bradley Tower — reminded us just how globally connected this city is. Thanks to Christine Peterson Jacqueline Hamilton for sharing their expertise! 🏗️ Our afternoon continued at AECOM, the official infrastructure partner for LA28 Olympic & Paralympic Games, where we discussed how they’re shaping the city’s future — from Olympic projects to the new Intuit Dome. Thanks to Rodrigo Líbano Soares Bill Hanway Brent Leif, DBIA Sue Kershaw for sharing all their insights 👏🏻 🎨 And to wrap it all up, a full-circle moment at Gensler — the design firm behind the Crypto.com Arena, where our day began. We explored how fan experience and data-driven design are redefining the next generation of sports venues. Big thanks to Jon Niemuth, FAIA Alex Phi Marine Maroukian, Assoc. AIA, LEED BD C for the warm welcome 🙏🏼 ✨ Another day filled with inspiration, innovation, and international collaboration — all building toward LA28. 👉 Stay tuned for more highlights from our Sports Mission LA — where Dutch innovation meets LA’s sports legacy!

🏟️ From Field to Ice: Day 2 of the Dutch Sports Mission in Los Angeles 🏒 🚀 We kicked off the day with an insightful panel on the upcoming FIFA World Cup 2026™ - Canada, Mexico and the United States, diving into how Los Angeles is gearing up to host one of the world’s biggest sporting events ⚽️ A big thank you to Maurice Ouderland, Krista Tokugawa, and Ashley Stracke for sharing their expertise and perspectives! Next up: an exclusive behind-the-scenes tour of SoFi Stadium — followed by a quick sweat session on the field (we couldn’t resist 😅) Thanks for showing us around Jason Wright Connor Lervold Josh Mark Paul Maldonado 🙏🏼 🏟️ Fun fact: SoFi Stadium is the most expensive sports venue ever built, costing nearly $5.5 billion, and will host both the opening and closing ceremonies of the LA28 Olympic & Paralympic Games! From there, we moved to the Toyota Sports Performance Center — home of the La Kings 🏒 — for a powerful panel discussion on Breaking into LA. Grateful to Kimberly Ostiller, Bob Heere , and David Francis for their inspiring insights on navigating the LA market 💪🏼 😮 As a surprise guest, we were joined by NBA legend Metta World Peace, who shared his perspective on leadership, mindset, and the business of sports 🏀 🏒 Fun fact: The LA Kings’ practice rink offers public skating sessions, meaning you can literally glide across the same ice as NHL champions and Olympic athletes! We continued with a hands-on workshop by Krista Treide, exploring how to position your brand and story in a competitive sports landscape💡 To wrap up an energizing day, founders joined a speed-dating expert carousel, connecting directly with top LA insiders. A huge thank you to our amazing partners Jetr Global Sports + Entertainment and Los Angeles Venture Association for making this session possible and impactful 🙌 Lastly, a major shoutout to Jennifer Pope for hosting us at the state-of-the-art LA Kings training center 👏🏻 👉 Stay tuned for Day 3 as we continue exploring how Dutch innovation meets LA’s sports powerhouse!

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🇳🇱 Game On: Dutch Sports Mission Kicks Off in Los Angeles! ⚽️🔥 One of the largest Dutch delegations we’ve seen has officially landed in Los Angeles — and we’re off to an amazing start! 💪 We began the week with a warm welcome in City of Culver City and a fireside chat with succesful Dutch serial entrepreneur Danny Cortenraede and joined by Mayor Dan O'Brien for the Welcome dinner 🚀 Next? An inspiring day at the LA Sports Innovation Conference, where we proudly hosted our own Netherlands Lounge, officially opened by Honorary Consul Reinout Oerlemans 🇳🇱🏆 The conference brought together leaders from across the sports industry to explore: 🏟️ L.A.’s infrastructure, venues, and transportation as the city builds toward 2028 🚀 The latest innovations shaping the future of sports 💰 The economic impact of sports in Los Angeles 📰 The evolution of sports media rights and journalism 🤝 How L.A.’s teams and brands are redefining sponsorships 💪 And the first-ever Ready, Set, Gold! athlete roundtable with Paralympic athletes A big thank you to the Los Angeles Sports Council — and especially Matthew Cacciato, Jack Houlihan, and Gabriella Robinson — for hosting such a dynamic event that highlights the power of sports innovation in Los Angeles 🏀✨ 💡 Fun fact: When Los Angeles hosts the Olympics in 2028, it will mark exactly 100 years since Amsterdam 1928 — the last time the Games were held in the Netherlands! 🇳🇱🔥 The road to the FIFA World Cup 2026™ - Canada, Mexico and the United States and LA28 Olympic & Paralympic Games is just beginning — and Dutch Innovation is ready to play! 💥 👉 Stay tuned this week as we continue connecting Dutch innovation with LA’s fast-growing sports ecosystem! Organized together with Netherlands Consulate in San Francisco Embassy of the Kingdom of the Netherlands in the USA Netherlands Enterprise Agency Orange Sports Forum KNVB

🌊 Powering the Blue Economy ⚡️ Together with the Netherlands Consulate in San Francisco, we joined IGNITE22 — the annual innovation showcase at AltaSea at the Port of Los Angeles - bringing together startups, industry leaders, and investors shaping the future of the blue economy through sustainable ocean technologies 🌎⚓️ 🌱 From marine robotics to renewable energy, IGNITE22 highlighted how innovation and collaboration are transforming our oceans into a force for good 💙 🇳🇱 A Dutch company making a big splash was Slow Mill Wave Power (Erwin Meijboom) — literally making waves! Their pioneering technology converts ocean motion into clean energy while supporting marine biodiversity. A standout example of Dutch innovation driving global impact 🚀 A major thanks to Ann Lee Carpenter and her incredible team at Braid Theory for organizing such an inspiring event and inviting us to be part of it! 🙌 Wanna know more? Send us 👉 a DM 📲 and follow us to stay up-to-date!

📢 Calling all Dutch HealthTech Founders — your gateway to the US market is here! 🚀👀🏥 🇳🇱 We’re thrilled to open applications for the HealthTech Mini-Accelerator 2026, powered by The Cedars-Sinai Accelerator, ScaleNL, & NBSO Los Angeles ‼️ 🗓️ This tailor-made program is built for Dutch HealthTech startups ready to land in the US. Mark your calendars: it kicks off February 16th and ends with a five-day LA immersion (March 9–13, 2026) in one of the world’s most dynamic healthcare hubs ⚕️ ✨ What’s in it for you? ✅ Tailored 1:1 mentorship ✅ Access to clinicians, executives & researchers in your domain ✅ Deep insights into the US health system ✅ Expert-led workshops & lectures from the Cedars-Sinai network ✅ And much more… 🇺🇸 Who can apply? • Dutch HealthTech startups • Registered in the Netherlands • At least 2 full-time employees • A concrete US market entry plan ⏳ Don’t miss this chance to scale your impact across the Atlantic! 👉 Learn more & apply: https://lnkd.in/gmr9a7gr

⚽ Sports, Community & Philanthropy 🌟 Last week we joined the Sports, Community & Philanthropy Forum at the state-of-the-art IntuitDome 🏟️ Los Angeles has become the stage for All-Star Games, Super Bowls, College Playoffs, and Golf Championships — and will soon welcome the world for the FIFA World Cup 2026™ - Canada, Mexico and the United States and the LA28 Olympic & Paralympic Games 🏅 Here are a few highlights 👇 ⚡ Opening remarks & keynote by Jim Ferris Ph.D • Cinny Kennard • Gillian Zucker • Clayton Frech • Ezra Frech 🏗️ Infrastructure for World-Class Sporting Events – The Why and the How of Landing and Staging Successful Sports Events. Big thanks to Bob Graziano • Reynold Hoover • Kathryn Schloessman • Gene Sykes 🙌 💪 Economic, Civic & Community Impact of Major Sports Events in LA with Erikk Aldridge • Kevin Demoff • Paul Krekorian • Alan Rothenberg 💡 🎾 Fireside Chat: Investing in Youth Sports & Education – Shoutout to Wendy Wachtell • Tracy Austin • Pam Shriver • Douglas Kimmelman • Michael McKee 🎤 🌱 The Life-Changing Value of Sports for Youth – Thanks for sharing your experience Christopher Helfrich • Christopher Schwarzenegger • Renata Simril • Julie Uhrman 🌟 👏 Huge thanks to The USC Center on Philanthropy & Public Policy for hosting this inspiring event! Excited to see how these ideas turn into impact on the road to #FIFA26 and #LA28 🚀 👉 Wanna know more? Send us a DM and follow us to stay up to date! 📩