The NACS Show in Chicago brought together the brightest innovators and forward-thinkers in the convenience industry, and Nouria was right in the middle of it all. As we explored the exhibit halls, engaged in sessions, and connected with partners and peers, one thing is clear: the future of convenience is evolving fast, and we’re ready to lead the way. Here’s to bringing home fresh inspiration and new partnerships that help us continue to elevate the Nouria experience.
Nouria
Retail
Worcester, MA 9,881 followers
Educate, Empower, Inspire, Incentivize and Instill Accountability
About us
Nouria is a multi-generational family convenience store operator, fuel distributor and car wash operator. We are named C-store Decisions 2022 Convenience Store Chain of the Year. We opened our first location in 1989 and have aggressively grown from 1 to 300+ company stores. We are ranked among the top 30 convenience store chains in the country. Our wholesale business supplies fuel to hundreds of locations across New England and New York with multiple fuel brands, including, Mobil, Shell, Irving, Sunoco, Gulf, Valero, Citgo, Philips 66, and a few private brands. We are also among the top 10 largest car wash chains in the country, with 80+ car washes. 2019 marks an inflection point in our company’s history—the launch of our new nouria brand of which we’re so proud. Built on our five team-centric pillars: educate, empower, inspire, incentivize and instill accountability at levels of the organization– and a mission to delight our customers during every visit, the nouria brand reflects our strategic direction as a vibrant and relevant retail brand. As we continue to build on an enduring legacy of success, we are elevating the nouria mission to stay ahead of today’s consumers’ ever evolving needs and habits. Nouria translated means illumination which is reflected in our modern brand architecture, community-inspired graphics; brighter, more spacious layouts, fresh and wholesome offerings, healthy food options, seating and free WiFi service, reflecting our quest to deliver the ultimate customer experience. Check out your neighborhood nouria store and tell us about your experience.
- Website
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http://www.nouriaenergy.com
External link for Nouria
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Headquarters
- Worcester, MA
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Retail Gas Stations, Wholesale Market, Convenience Stores, Freight Delivery, Unbranded Fuel, Branded Fuel, Car Wash, made to order meals, liquor, beer wine, Wholesale Fuels, Truck Stops, and Fresh Food
Locations
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Primary
Get directions
326 Clark Street
Worcester, MA 01606, US
Employees at Nouria
Updates
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At Nouria, we know that our success is built on the dedication of incredible team members who go above and beyond every single day. This October, we’re thrilled to celebrate two remarkable 10-year anniversaries! 🌟 Sue Cady, Retail Team Member – Springfield, MA 🌟 Corey Madore, General Manager – Greenfield, MA 👏 Please take a moment to congratulate them in the comments below. Let’s celebrate their decade of excellence together!
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👏 We’re excited to recognize two Nouria team members on their 5-year anniversaries! 🎉 Congratulations to: Bryan Hildebrand, General Manager – Milford, MA Cassandra Stetson-Berard, Food Service Assistant Manager – Manchester, ME Your hard work and dedication continue to inspire those around you. Thank you for being an important part of the Nouria family! 💚 👉 Drop a note in the comments to celebrate Bryan and Cassandra’s milestone!
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👏 Thank you, Global Convenience, for spotlighting Nouria’s journey and innovation in the U.S. convenience market! At Nouria, we believe convenience should never mean compromise. From fresh-cracked eggs and house-made rolls to digital-first ordering and loyalty rewards, our mission is to redefine what customers expect from a c-store experience. We’re proud of how far we’ve come, but even more excited about where we’re headed—continuing to grow, innovate, and deliver fresh, fast, food-first convenience to the communities we serve.
🚀 🇺🇸 Nouria is redefining the US convenience store model, making a powerful and attractive entry into our 'Best Foodvenience Store in the World' competiton and with over 300 stores in this chain now, rapidly establishing itself as one of the key groups to watch in the dynamic US market. Full profile in comments 👇 By shifting the focus from general retail to a high-performing, proprietary food destination, Nouria is proving that quality, control, and innovation can drive serious results. 📍 Case in Point: Bridgton, ME 🥇 #1 category in-store? Food Service Prep On-site 💰 Food service = ~35% of total revenue YTD 📈 Revenue expectations exceeded by 65% This isn’t fast food—it’s prepared food with purpose: 🥚 Fresh-cracked eggs at breakfast 🥖 House-made sub rolls & crispy veggies at lunch ⏱️ Menu engineered for speed and freshness 🔄 SKU rationalization every 6 months to stay ahead of customer tastes 📲 Digital-first, customer-focused ✅ Multi-channel ordering: kiosk, counter, app, web ✅ Free delivery over \$25 via Uber Eats, DoorDash, Grubhub ✅ Loyalty built around food: “Friday Freebies” & exclusive deals ✅ With 300+ stores and a legacy dating back to 1989, Nouria continues to lead the way, earning titles like C-store Decisions’ 2022 Chain of the Year and backing it all with a 16-week Nouria Champions training program. 👉 The future of convenience is fresh, fast, and food-first. Brought you by Invenco by GVR, The Moseley Group and Liquid Barcodes #RetailInnovation #ConvenienceStore #FoodService #CustomerExperience #DigitalRetail #NouriasKitchen #CX #RetailLeadership #globalconvenience Tony El-Nemr Joe Hamza
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👏 This September, we’re proud to celebrate two outstanding leaders reaching their 5-year anniversaries with Nouria! 🎉 Join us in congratulating: John Pszeniczny, Director of Retail Operations – Worcester, MA Ben Brooks, Category Manager – Worcester, MA Your dedication and commitment over the past five years have made a tremendous impact. Thank you for all you do to support our team and customers! 💚 Drop your congratulations in the comments to help us celebrate John and Ben's milestones! 💬
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👏 Please join us in celebrating two incredible milestones this month! Michelle Knight (Bridgton, ME) and Jennifer Mendes (Cumberland, RI) are both celebrating 10 years with Nouria. 🌟 We’re grateful for their hard work, dedication, and commitment over the past decade. Drop a congratulatory note for Michelle and Jennifer in the comments below! ⬇️
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Having daily access to fresh food is a right, not a privilege. That’s why we’re proud to support Woo Fridges, a mutual aid effort in Worcester, MA that empowers neighbors to care for one another through community fridges. This week, we donated fresh food to the fridges at 16 Brooks St. and 695 Southbridge St., where the guiding principle is simple but powerful: “Leave what you can, take what you need.” Community fridges aren’t just about food — they’re about dignity, empowerment, and building long-term relationships with our neighbors. 🧡 If you’re able, we encourage you to join us in supporting this effort. Whether it’s donating food, spreading the word, or simply learning more, every contribution makes a difference. Learn more about Woo Fridges and how you can help here: https://lnkd.in/enJCU-Dj @woofridge
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