Omnicom Advertising Group (OAG)

The number one brand. Four of the top five. Over half of the top 100.   Beyond proud to see so many of our client partners across OAG recognized on Interbrand’s Best Global Brands List for 2025. A huge congrats to all.   BBDO Worldwide, TBWA\Worldwide, DDB, Omnicom.    #BGB2025, #BestGlobalBrands

“Strategy’s great rebrand is not about new jargon. It’s about reclaiming our role as the unreasonable ones.” The ones who see patterns others can’t. Who make creative leaps others won’t. Who bring optimism and good friction when everyone else brings efficiency. Because just as brand equity multiplies performance outcomes - great strategy multiplies the power of creativity, the impact of media, and the growth of brands. 🎧 Listen to Tomas Gonsorcik, Global Chief Strategy Officer at DDB, in conversation with WARC’s Ann Marie Kerwin, on how strategists can evolve their craft for a changing world:  https://lnkd.in/e8NtrzSc  ✍️ And dive deeper in his essay:  https://lnkd.in/enfm3862 “We can either let strategy be automated into irrelevance, or we can rebrand it as the growth engine clients can’t live without.” 

Congratulations to GSD&M and DDB on their multiple award wins at the 4As Jay Chiat Awards. 🏆 A virtual round of applause goes to GSD&M’s Chief Strategy Officer Kate Rush Sheehy who was awarded Visionary Strategist. GSD&M also took home Silver in the Product/Service Launch Strategy category for UNLEASHING THE NEXT ERA OF MUSCLE with Dodge. Proof that bold thinking can drive muscular results in the EV era. Team DDB won Silver in National/Multinational Strategy for Uncommon Is Calling with the United States Army National Guard. alma won Silver for Late with the Memorial Sloan Kettering Cancer Center, and DDB Chicago took home Bronze for their Different Every Time campaign with Mars Wrigley in the Emerging Trend – AI Strategy category. What a night. Congratulations, GSD&M and DDB! 🔗  See the winners in full  https://lnkd.in/e2nXNS7t And watch the Dodge Charger Daytona ad here ⬇️ 

“If I look at this team and the brands and the people, I don't think there's any bench in the world, that can say I've got a bench with as many world class creative people on it as we've got at the moment.” Last week, Omnicom Oceania’s CEO Nick Garrett sat down with Brittney Rigby from LBBonline - Little Black Book to share his ambitions for his new role. “I just see opportunity, momentum. They are some extraordinary, passionate, creative minds with immense opportunity ahead of them. I know most of them personally. I've worked [with] a lot of them. I'm very proud to be part of their team, and I'm excited by their future.” Reflecting on their conversation, Brittney said: “It's the sign of a good interview when your biggest challenge is cutting a ~5,000 word draft down to 2,600.” A conversation well worth reading. 🗞️ Read the full interview here:  🔗 https://lnkd.in/dtenpWVf  

Congratulations, McDonald's Hong Kong and DDB Group Hong Kong on your Silver and x2 Bronze at this year's APAC Effie Awards! 👏

adam&eveDDB CEO Miranda Hipwell joined Sean Farrington on BBC Radio 5's Wake Up To Money. Speaking about her radio slot, she says: "Amongst all the brilliance and allure of innovation and change, let’s continue to strive for high quality advertising that connects with and benefits our audiences. "It’s hard to do this well, but it’s the intangible, creative magic that will make us an irreplaceable business growth engine for the decades to come." ⬇️🎧

BBDO Worldwide has been named one of The Webby 30 - joining Apple, Amazon, Netflix, Meta, TikTok, and other internet icons as one of the 30 most influential companies in online history. The Webby Awards said it best: “With honors including Webby Agency of the Year four times and Webby Network of the Year in 2019, BBDO showed how to make advertising native to Internet behavior and PSAs into movements.” The milestone is a celebration of the entire team and acts as a reminder that BBDO really is built to Do Big Things. #Webby30 🔗  https://lnkd.in/d_Yiyp7B   

Fries with a side of jersey? This style is served fresh. Introducing the McDonald's France and Kappa collab, brought to life by DDB Paris. At Kappa, like at McDonald’s, football brings people together. We meet up with friends for a match, just as we share a meal around a table. This collective energy is what the collection is all about, blending stadium and street culture into a drop you can’t miss. Watch the ‘Ad of the Day’ (as named by The Drum) here ⬇️ https://lnkd.in/dAS9c5Z6   

Goodby Silverstein & Partners has appointed Sarah Thompson as its first CEO. This marks a homecoming for Sarah, who began her career as an account manager at GS&P in the early 1990s.   She’s now moving to New York City from Connecticut to lead GS&P from its East Coast office, which serves clients including BMW, MINI, Frito-Lay, and Comcast. In her new role, she reunites with GS&P chief creative officer Margaret Johnson, who she began her career with at the agency. Together, the two will partner closely to create “work that works.”  Sarah said that in light of technological shifts, creative agencies will remain essential: "At the end of the day, great creativity, grounded in deep strategic thinking, is still a necessity. It is still what clients want.” Sarah said GS&P is “still about powerful creative ideas” at its core. “That’s never going to change.” Welcome back, Sarah. 🔗 Read more via ADWEEK: https://lnkd.in/e_Kwv3ca

🚨 Big news: Kimberlee Wells has been named CEO of TBWA\Australia, expanding her leadership across both Sydney and Melbourne. Catherine Harris and Shane Bradnick will continue to lead TBWA\New Zealand. Kimberlee has led TBWA\Melbourne for nearly a decade, and her new role comes as Omnicom launches its Oceania model under CEO Nick Garrett - designed to give agencies access to greater scale, data, and specialist talent across Australia and New Zealand. Nick said: “I’ve known Kimberlee for more than a decade and have huge respect for her. She’s passionate, tenacious and curious - qualities that make her stand out as a leader. Her ability to build strong client partnerships and lead people with conviction sets her apart.” “I’m looking forward to working closely with her and her leadership team to design the future for our clients, supported by the full strength of Omnicom Oceania.” Kimberlee added: “I’m delighted to accept the role of CEO for TBWA\Australia. Working alongside Nick and our national leadership team, our clients will experience the full potency of TBWA’s Disruption philosophy, amplified by the scale and capability that only Omnicom can offer.” 🔗 Read more via Mediaweek Australia  https://lnkd.in/egKkcn-Z