🌍 “Actively working on the climate and social transition is increasingly a matter of economic rationality.” Today, our co-founder Fernanda Torre is featured in Jornal de Negócios in an article exploring how businesses are continuing to invest in sustainability — despite regulatory uncertainty. As Fernanda shares: “Politics is often clouded by ideologies. Businesses, on the other hand, follow the market. And the market has already shown that sustainability is not a fad. There is a real and structural shift in consumer behavior.” These insights are exactly why we created One Global Action: To help organizations and individuals move from compliance to opportunity, from incremental change to strategic transformation. 🌱 Our programs are designed to empower teams to innovate across climate, circularity, and social impact — not in theory, but in action. Whether you’re a business, a changemaker, or a public leader, join us in turning today’s challenges into opportunities for sustainable value creation. With Luisa Baltazar Evelina Lundqvist Amir Elion Graziela Sousa
CEO Next Agents, Affiliated SSE &SSES, BoardsImpactForum, Board Director #AgileRLC #Innovation & #Sustainability
I am featured in Jornal de Negócios today! The article explores the current state of sustainability regulation — or the lack of it — and how businesses are investing anyway. Those who know me know I’m a firm believer that we will only achieve a real transition when businesses stop seeing sustainability as a cost, and start understanding the vast opportunity it represents. 🌱 That’s why I’ve dedicated my work to the intersection of Innovation and Sustainability: these two disciplines must reinforce each other. This is how we unlock value, and this is how we lead the transformation we urgently need. Driving sustainability-driven innovation! In the article, for those who can't access it: "According to Deloitte, 83% of executives increased their investment in sustainability over the past year. ‘Politics is often clouded by ideologies,’ observes Fernanda Torre, CEO of Next Agents and lecturer at the Stockholm School of Economics. ‘Businesses, on the other hand, follow the market. And the market has already shown that sustainability is not a fad. There is a real and structural change in consumer behavior,’ she says. This change also comes from experience, as companies are ‘feeling firsthand’ the impacts of climate change on their value chains — with logistical disruptions, unpredictable energy costs, and shortages of raw materials. ‘Actively working on the climate and social transition is increasingly a matter of economic rationality,’ argues the expert, who will be the keynote speaker at the 20th edition of the Sustainability Forum in November. That is why she believes that those who now reduce their investments, relying only on regulation, ‘will inevitably be left behind.’" BAAAAAMMMM! Honoured to be the keynote speaker at the 20th edition of Fórum da Sustentabilidade from The Navigator Company next week, thanks to Paula Guimaraes. Thank you @Tânia Nascimento for the article! Let’s keep building the future — through innovation that creates value for people, planet, and business.