OnePulse

While other retailers go big on sparkle and characters, Morrisons and Leo UK are keeping it real. Their Christmas ad celebrates the farmers and food makers behind our festive favourites, and it’s struck a genuine chord with viewers. 🌾 Celebrating the real heroes 43% loved the ad’s down-to-earth tone, and 41% appreciated seeing real farmers and food makers on screen. Another 36% valued the authenticity of using real workers over actors. 💬 “It feels honest — like a real celebration of the people behind our food.” 💚 Authenticity over fantasy 60% preferred Morrisons’ grounded approach over glitzy Christmas ads. It sparked feelings of warmth (56%) and respect (42%). 🛒 A Shift in Perception 37% said the ad made them respect Morrisons more, while 31% preferred this year’s realistic message to last year’s more festive one. With its focus on community, craft, and care, Morrisons proves that you don’t need sparkle to make a Christmas ad shine, just a little heart and a lot of honesty.

It’s that time of year again. John Lewis & Partners has dropped its Christmas ad, and the UK is collectively deciding whether to sob, dance, or both... The 2025 #WhereLoveLives landed before Bonfire Night, and it’s already got the nation feeling festive… and a little emotional. This year’s ad trades the trademark piano ballad for a ‘90s club classic, and our OnePulse community had plenty to say about it. 👀 ❤️A lot called it heartwarming and emotional 🎧 Others couldn’t get enough of the Alison Limerick soundtrack 🥹 And the dad–son storyline melted more than a few hearts We absolutely loved it here at OnePulse! Huge well done to the talented teams at John Lewis & Partners , Saatchi & Saatchi and MG OMD for another ad that got the nation talking. ❤️ Find out what Brits made of the 2025 John Lewis Christmas ad here 👉 https://lnkd.in/eWcjNziF #JohnLewis #ChristmasAd #JohnLewisChristmas #ChristmasAdvert

Sainsbury's and their BFG-style giant are back for a magical Christmas tale 🎄 With a helping hand from real-life colleague Sophie, who 60% said made the ad feel grounded and warm, and a greedy new visitor, this ad whisks us into a world of festive magic, humour, and very full plates. 🍽️ 💬 "Brilliant! It’s like a little feature film, I'm looking forward to my Xmas dinner already." - Pulser response Here’s what stood out the most: 📚 The BFG-style narration and tone – 54% 😅 The use of humour and warmth – 45% 🧍♂️ The giant character – 38% 🍗 The festive food – 23% 🍽️The slogan ‘Good Food for all of us’ – 23% 💬 "I love it! The Christmas cheer and mix with a beloved character makes it feel warm and cosy!" - Pulser response When asked who the story was really for, 59% said it struck the perfect balance, grown-up with just the right hint of magic ✨ And when it comes to bringing back the giant for another year… 👀 29% said it’s starting to feel like a proper festive tradition (think Kevin the Carrot!), while 31% loved the sense of continuity. 💬 “I liked that it kept the made-up words that the BFG classically uses.” 💬 “I love the BFG, so this advert is up there with one of the best for me.” 💬 “It was really lovely and made me a little teary.” It’s truly the kind of campaign that makes even grown-ups believe in a little Christmas wonder again. Kudos to the teams at Sainsbury's, New Commercial Arts., Ogilvy UK, PHD, King Henry Studios, Rogue, Born Licensing, The Roald Dahl Story Company Ltd, Final Cut and Electric Theatre Collective 👏👏👏

Forget Mount Crumpit. The Grinch has found a new home in the Asda aisles 💚. And honestly? Brits are right there with him. With prices creeping up and “spenny gifts” piling high, this Christmas ad by Lucky Generals and Spark Foundry is really hitting close to home. 💸 40% say Christmas costs are stressing them out 💰 41% are trying to spend more mindfully this year But it’s not all grumbles and gloom, this green guy’s got people grinning. 💬 “I thought the ad was fun. The song was really funny and relatable. It was exciting for kids but also likeable to adults. Made me excited for Christmas.” 💬 “Excellent, heartwarming ad that subtly shows Asda’s amazing deals. The Grinch makes it fun and festive.” What’s getting the biggest cheer? 💚 The Grinch himself – 65% 💰 Value-focused message – 56% 😂 Fun, humorous tone – 53% 🎄 Festive visuals – 40% ❄️ Reworked version of Let It Snow – 38% 1 in 2 even clocked how perfectly that grinchy glow matched ASDA’s iconic green. Subtle, but very smart. 💬 “The concept is good and I like the humour. It’s catchy and memorable, especially linking the green Grinch and the Asda green. Things are tight this year, and perhaps this gives us a little hope.” Well done to everyone involved 👏 👏 👏 You’ve turned festive stress into smiles… and maybe even warmed a few Grinchy hearts along the way. 💚 #ChristmasAdvert #ChristmasAd #Grinch

It’s beginning to look a lot like… Christmas ad season 🎄🎅✨ Asda’s gone green with The Grinch, Sainsbury's has brought back their beloved BFG to warm our hearts, and Aldi UK’s teased Kevin’s return... complete with what looks like a very important question he’s about to pop 👀💍 We’re asking hundreds of Brits what they really think of all the ads (and they never hold back 😅), but for now, have a read of our latest blog to see what the nation told us they want from this year’s Christmas ads. Read it here 👉 https://lnkd.in/eip5TFP3 #ChristmasAd #ChristmasAdverts #ChristmasMarketing

From power tool dads to pumpkin-picking perfectionists, here are some fresh spooky stats that we've just carved 🎃 🎃 Pumpkin picking & carving chaos When it comes to choosing the perfect pumpkin, size reigns supreme (48%), followed by shape (45%) and price (42%). Once they've found “the one,” nearly half of Brits (48%) grab a dedicated carving kit, while 17% of dads head straight for the shed, swapping knives for power tools. 🧙♀️ Creative vs classic carving Over half of Brits tend to stick with the traditional jack-o'-lantern grin on their perfect pumpkin, but 1 in 5 like to channel their inner artist with movie or pop-culture designs. 👗 Costumes and creativity 37% say creativity and originality are the key to a great Halloween costume. DIY magic and imagination are stealing the show this year. 🏚️ Décor that delights (...and divides) Across the pond, 15% of Americans admit they go completely over the top with Halloween decorations. And 72% of those are adamant that their spooky décor adds charm to their neighbourhood. Of course, with any holiday comes a mountain of plastic, and Halloween's no exception. While 55% are concerned about the environmental impact, 38% confess they make no effort to make it greener. Only 12% would pay extra for eco-friendly products, and 7% admit they don't care. See you next Friday for another stat drop 📊

👻 Do you believe in ghosts? Because 53% of Americans in our latest Pulse do! In fact… 👀 21% say they’ve seen a ghost 😱 15% think there’s one living in their home 🐾 16% believe their pets have spotted a spirit 🗣️ 11% have even spoken to one! 🇬🇧 Meanwhile, in the UK, ghosts have a tougher crowd. Fewer people believe in ghosts; 43% say they do. But that hasn’t stopped a few spooky encounters... 👀 15% say they’ve seen a ghost 😱 8% think there’s one living in their home 🗣️ 7% have chatted with one Want to know what your audience believes in? Get real-time insights faster than you can say boo with OnePulse!

From lawsuits over squeaky shoes to a festive campaign that decks the digital halls, brands are giving us plenty to talk about... 👟 On's squeaky situation A class action lawsuit claims the shoes squeak so loudly that they’re more rubber chicken than running shoe. But 37% of Americans say, "Come on, it’s just a squeak, not a sueable offence." 🍫 Bye-bye ‘real’ chocolate? McVitie's Club and Penguin bars have quietly dropped below the legal definition of chocolate. Thanks to rising cocoa costs, the coating is now “chocolate-flavoured,” with more palm and shea oil and less cocoa. 16% of Penguin lovers say it’s not the same value anymore. ☕ It's Christmas at Costa Coffee Costa’s 2025 festive menu has landed: Butter Pecan Cookie Latte, Gingerbread & Cream, and a Terry’s Choc Orange Hot Chocolate stealing hearts (and taste buds). Brits voted Terry's as the most delicious-sounding of the lot. 💜 Cadbury UK’s flakey twist Heroes are getting a shake-up, with Flake joining the lineup for the first time, plus a move to paper tubs. 63% of Brits love the idea, but 1 in 5 worry the new addition might, well, crumble under pressure. 🍕 Pizza Hut’s slice of trouble Pizza Hut UK’s dine-in arm has gone into administration again, though Yum! Brands swooped in to save 64 sites and 2,000 jobs. Still, 48% of Brits feel big US chains like Pizza Hut just don't have the high-street pull they used to. 🎄 FGH (Freemans Grattan Holdings) goes full festive (already!) Freemans has officially kicked off Christmas with a glitzy new ad starring Sophie Ellis-Bextor. They’ve gone all-in early doors with their first-ever online-only festive campaign. No TV this time. 1 in 4 Brits reckon the future of Christmas ads is all digital, and the TV era might finally be fading. See you next Friday for a spooktacular stat drop of the week 🎃 P.S. Want to know what your audience truly thinks of your next move? 👀 Book a quick chat, claim a free trial of OnePulse, and experience the power of real-time market research! #ConsumerInsights #MarketInsights #ChristmasAdverts #BrandStrategy

Saw the Don Julio x Panadería Rosetta pop-up and HAD to Pulse it. 👀 We asked 500 tequila consumers what they thought. The results? 🖤 82% said it sounds fun, creative, or that they love it 🏙️ 92% said they’d go if it popped up in their city People especially love: 🕯️ The cultural celebration 🍸 The tequila speakeasy vibe 🍞 The sweet nod to tradition with pan de muerto 👏 Huge congratulations to the team behind this brilliant campaign! Diageo

🏈 NFL ad season is a competition. We Pulsed 1,000+ Americans to see who nailed their campaign, who fumbled, and what marketers can learn before their next big play. 🔥 See who came out on top https://lnkd.in/efZPHRtA