Little Joys reposted this
Most brands talk about “honesty.” BUT this kids’ nutrition startup actually pays for it… sometimes in Crores. Here’s something I didn’t expect to learn today - Little Joys, an Indian kids’ nutrition brand, sends every batch of its milk mix to an independent NABL-accredited lab. If even one sample doesn’t meet safety or protein standards the entire batch is scrapped. But that’s not all. They take things a step ahead by sharing these reports with consumers, where you scan the QR on the box to get a lab report for each batch. It shows you a detailed lab test showing the exact protein content, and even the levels of heavy metals, all within safe to consume limits. In a world where flashy claims often mask the truth, this level of transparency feels rare… and refreshing. Especially when it’s about what goes into children’s bodies. If legacy brands followed this model, imagine how much easier it would be to trust what’s on our shelves. Tell me, would you trust a brand more if every product came with an actual test report like this? #LittleJoys #Foodtransparency #HonestReport #Health #KidsNutrition.