Pipeline360

🌟 Celebrating Impact at Pipeline360 🌟 At Pipeline360, we believe in recognizing people who go above and beyond to make a difference — for our customers, our teams, and our business. That’s why we created Impact360, a quarterly award honoring individuals who embody our values and drive exceptional results. This quarter, we’re thrilled to recognize Aaron Herber as our Impact360 recipient. Aaron consistently goes the extra mile for our Sales, CX, Finance, and RevOps teams, ensuring everything stays connected and on track. His dedication, ownership, and collaborative spirit have had a ripple effect across the organization, keeping operations running smoothly, data aligned, and teams empowered to deliver greater value to customers. Congratulations, Aaron, and thank you for the extraordinary impact you make every day. #LetsKeepBuilding

Content marketing isn’t what it was — and that’s a good thing. In this episode of Brewing Success, Steven Pritt, VP of Content Marketing at Thomson Reuters, talks with Matt Hummel about how to lead through change, create authentic and trustworthy content, and use AI to enrich (not replace) your content strategy. 🎧 Listen now: https://lnkd.in/eU4NH-ks #ContentMarketing #MarketingLeadership #B2BMarketing

Joseph McCarthy from the Pipeline360 team will be at GovWare's Event next week in Singapore! 🎉 Will you be there too? Let’s connect! https://www.govware.sg/

Research shows only about half of U.S. B2B teams are truly aligned. That disconnect creates a bottom-of-funnel (BOFU) crisis, and both functions lose out. To fix it, companies need to tear down silos and rebuild shared ownership of the entire customer journey. https://ow.ly/CqRO50XbF6I Pipeline360 #SalesTech #AIinSales #SalesEnablement #RevenueTech #B2BSales #TechForSales #SalesInnovation #SalesIntelligence #SalesTechnology

We’re excited to invite you to the next episode of our episode series: The Voice of Partner Marketing November 12, 2025 @ 12:00 PM EST / 9:00 AM PST.   In this episode, we bring together CMOs Samara Halterman, Matt Davison and Claudia Lee who each previously held roles within Partner Marketing. Drawing on their unique journeys, they’ll share what today’s CMOs need to know from their Partner Marketing leaders and teams and how executives can better empower Partner Marketing to drive growth. Register here - https://lnkd.in/eCXC5QRQ

So many B2B teams struggle at the bottom of the funnel. And it's usually because sales and marketing aren't aligned. In this new article for SalesTechStar, our CMO Matt Hummel explores why traditional handoffs, siloed metrics, and bloated tech stacks are creating a BoFu crisis — and how revenue teams can fix it: ⚡ Align sales and marketing around shared pipeline and revenue metrics ⚡ Replace fragmented handoffs with co-owned, continuous processes ⚡ Simplify tech to keep teams focused on buyers and outcomes Read the article → https://lnkd.in/exYcw6Cn #B2BMarketing #SalesAlignment #DemandGen #ThoughtLeadership

🌟 Exciting Leadership Update at Pipeline360 🌟 We are thrilled to announce Andrew Luckman as our new Chief Financial Officer! "As we continue to build our C-Team and accelerate our growth as an independent company, Andy’s depth of experience leading high-growth, PE-backed businesses will be invaluable," says our CEO Tony Uphoff. "He brings a powerful combination of financial discipline and strategic insight that will help us scale our Demand-as-a-Service strategy with efficiency and precision." Please join us in welcoming Andy to the team! More details here: https://lnkd.in/eKEDA8GT #leadership #CFO #Pipeline360 #B2Bmarketing

Most marketers obsess over lead gen. The best ones master lead nurture. 💞 But nurture only works if you know how to measure it. In our latest blog, we break down the key metrics that show what’s working, where to optimize, and how to turn nurture into predictable revenue. Read the full story: https://lnkd.in/e2a-n-td #B2Bmarketing #leadnurturing #demandgeneration

With great #appreciation and #gratitude to Angharad West, Sippora Veen, Julia Günther, and Kristin Heisner for joining Episode 2 of The Voice of Partner Marketing in London to discuss Modernizing Partner Marketing Workflows and GTM with AI. It was a privilege to moderate the session and hear such valuable insights on how #AI is reshaping partner marketing today and what it means for the future. A special thank you to Elizabeth D'Arcy-Potts for co-hosting the event and to all the partner marketers who attended, asked thoughtful questions, and continued the conversation during the networking session. This episode will be available for on-demand viewing soon — Pipeline360 will share more details shortly!

One of the biggest mistakes marketing organizations make is allowing demand generation and brand teams to work in silos. This new guide from Demand Gen Report showcases how leading teams are rethinking brand’s role in demand and turning awareness into measurable pipeline. Highlights include: ⬆️ How high-growth companies balance brand + demand 💡 Practical takeaways to guide 2026 strategy 📊 Insights from our 2025 B2B marketing research Download the report here: https://lnkd.in/eEhZ2qAu #B2Bmarketing #DemandGeneration #Pipeline