Pirelli

Adolfo Urso, Minister of Enterprises and Made in Italy, visited Pirelli’s Research & Development Center at the company’s Milan HQ, where the cutting-edge technologies that distinguish the Group are developed. During the visit, the Minister took part in a hands-on session with the Pirelli driving #simulator, also virtually testing the Cyber™ Tyre #technology - the world’s first system able to collect #data directly from the tyre, process it through Pirelli’s proprietary software and algorithms, and transmit it in real time to the vehicle’s electronics. At the heart of the Group’s #innovation, the Research & Development Center at the Milan HQ coordinates the activities of Pirelli’s other 12 R&D centers worldwide, employing more than 2,100 people in total.

Behind every great story lies a world built with vision and precision. Oscar-nominated production designer Suzie Davies shares how collaboration, curiosity, and attention to detail turn scripts into cinematic realities — a creative philosophy that mirrors Pirelli’s own pursuit of excellence. Read the full article: https://lnkd.in/d3UKeZz5 All the pictures are courtesy of Suzie Davies.

Pirelli is the Best All Season Tyre Manufacturer of the Year, according to Automobilclub von Deutschland and the German magazine Auto Bild. For the second year in a row, Pirelli confirms its leadership in the all season segment thanks to balanced #performance, safety and comfort in every condition. In the 2025 comparative tests, the Cinturato All Season SF3 and Scorpion All Season SF3 achieved top results in their categories, standing out for traction, braking on dry and wet surfaces, handling and aquaplaning resistance. These recognitions add to previous successes, confirming the technical #excellence of the Pirelli All Season range — developed through advanced virtual modelling techniques, new-generation compounds and adaptive tread with 3D sipes to ensure grip and safety even when worn. Discover more here: https://lnkd.in/dWk4aZ65

At the 2025 Supplier Day in Milan, #Pirelli recognized its top global suppliers for their contribution to #innovation, #digitaltransformation, #sustainability, #quality, #excellence and #service level. The event brought together 85 strategic suppliers from 21 countries, awarding the 7 ones who stood out in the past year and highlighting the importance of collaboration in achieving Pirelli’s objectives and reinforcing its leadership in the High Value segment. Innovation emerged once again as a competitive lever: from the new P Zero, designed using virtual development and artificial intelligence, to the award-winning P Zero E and the Virtual Compounder, a generative-AI tool that accelerates material innovation and improves process efficiency. Artificial intelligence is also increasingly integrated into industrial operations to enhance planning, quality, and safety. Sustainability remains at the core of Pirelli’s strategy — from the development of tyres made with over 70% bio-based and recycled materials to the electrification of production processes and the use of renewable energy across all plants, driving continuous progress toward lower emissions and greater efficiency. Discover more here: https://lnkd.in/dWu_mbKu

Pirelli is pleased to partner with the European Sustainable Industry Summit 2025 by CSR Europe — the annual event that gathers leaders from business, policy, and civil society to explore how #sustainable practices, circular economy, and inclusive leadership can drive #innovation, resilience, and competitiveness. Discover more about our sustainability journey: https://lnkd.in/g8NG9Wd  

At the heart of The Pagani Formula lies a shared pursuit of perfection. Pagani’s vision of automotive artistry meets #Pirelli’s expertise in advanced tyre #technology: a collaboration that turns performance into emotion. Discover how innovation and passion drive excellence on and off the road. Read the full story: https://lnkd.in/dp2mMfJV

Pirelli Cyber Tyre has been awarded “V2X Innovation of the Year” at the AutoTech Breakthrough Awards 2025, recognising it as the most innovative tyre #technology. This is the world’s first intelligent system capable of collecting data directly from the tyre, processing them through Pirelli’s proprietary software and algorithms, and communicating them in real time to the vehicle’s electronics — enhancing driving dynamics, safety, and integration with digital infrastructures. This international recognition underscores the decisive role of Cyber Tyre in the development of future smart and #connected mobility. By embedding intelligence inside the tyre, #Pirelli enables a new level of interaction between the vehicle, the road, and surrounding infrastructure — supporting the evolution towards software-defined vehicles, autonomous driving, and data-driven mobility systems. Discover more here: https://lnkd.in/dzyV8tec

From the first generation of the Porsche 911 to the 997, Pirelli supports some of the most emblematic Porsche models with tyres that combine original aesthetics and modern #technology. #Pirelli Collezione tyres are designed specifically for a wide range of classic cars, including dedicated products for Porsche models.. The range includes dedicated tyres for the 911 as well as other classics such as the 356, 914, 928 and 944. This offering is the result of a consolidated collaboration between the Pirelli and Porsche Research and Development departments, which work together to create tyres that allow classic Porsche models to continue travelling safely and efficiently. Further joint development projects are already underway, a testament to a relationship that continues to evolve over time. Discover more here: https://lnkd.in/dZc54s7C

Mental health matters. World Mental Health Day is a meaningful moment to reflect, raise awareness and take action to support psychological well-being. At #Pirelli, we marked the day with a range of initiatives, including two international webinars — “Pause. Reflect. Connect: a one-hour conversation about mental health care” — held with experts to share #strategies and tips for taking care of our mental health. Local activities and moments of reflection further created spaces for listening and sharing. Promoting a workplace culture that values mental health means breaking stigma, encouraging open conversations and fostering #inclusive environments every day.

Tennis is on the rise again. A new generation of champions, record-breaking attendance, and global style influence are redefining the sport. For Pirelli, this revival reflects the same values that guide us: performance, resilience and innovation — on and off the court. Read the full story in the latest issue of Pirelli World Magazine: https://lnkd.in/dnXHXYCS