Pixalate

#ICYMI from Pixalate: Q3 '25 #CTV device market share data, top Samsung Smart TV #BundleIDs, top grossing apps, and the weekly list of delisted #mobile apps with app-ads.txt files. Explore Pixalate's latest #programmatic ad research here ➡️ https://pixal.at/3KXzZ4M ✍ Jalal Nasir, Alex Braelow, Nina Talcott, Sindhu Abbasi

🚀 Roku captures a 36% #CTV Market Share of Voice (SOV) in North America, in Pixalate's Q3 2025 CTV SOV report. 📺 In EMEA, Samsung Smart TV was No. 1 with 21% SOV, while Xiaomi had an 18% SOV in #APAC. Market Share of Voice (#SOV) is calculated based on the % of open #programmatic ads sold on specific CTV devices in Q3, as measured by Pixalate. Explore all of the data in Pixalate's Global Q3 2025 Connected TV (CTV) Device Market Share Reports: https://lnkd.in/gHg4QH-A ✍ Jalal Nasir, Alex Braelow

#ProductUpdate💡 Pixalate expanded its #CTV app database with metrics for all 4,630 LG Content Store-hosted apps, including Bundle-ID-to-App-Store-ID mapping, fraudulent #BundleIDs, historical ad fraud/IVT rates, brand safety, #MAU & DMA reach, and more. Read the complete product announcement: https://lnkd.in/e5kfiC6N Jalal Nasir, Tyler Loechner

♠️ Sept. 2025's Publisher Trust Index identified the top mobile video #gaming apps by open #programmatic ad traffic quality, including 'Solitaire – Classic Card Games' (No. 1 in the U.S. Apple App Store) and 'Block Blast!' (1st in the UK Google Play Store). See all of the rankings in Pixalate's September 2025 Top #Mobile Gaming Apps Rankings on the Apple App Store and the Google Play Store. - 🇬🇧 UK: https://lnkd.in/e4N-aWc4 - 🇺🇸 US: https://lnkd.in/eg2H8NHk ✍ Jalal Nasir, Alex Braelow

🥊 Stay updated on the latest #mobile app removals. Pixalate releases a weekly list showing the top 100 ad-supported apps that have been #delisted from the Google Play Store and the Apple App Store. See the October 5 - 11 list here ⬇️ 🔻 Apple App Store: https://lnkd.in/ePpU9c84 🔻 Google Play Store: https://lnkd.in/eMVPMVgJ ✍ Jalal Nasir, Alex Braelow.

⛓️ The top 100 Roku CTV #BundleIDs corresponded to 73 distinct #CTV apps and 53 unique publishers in Pixalate's Sept. 2025 bundle ID research. Magnite was the leading supply-side platform (#SSP) across 34% of the top Roku Bundle IDs. Explore Pixalate's Top 100 Most Popular Roku Bundle ID Rankings for Open #Programmatic Connected TV (CTV) Advertising via CSV download ⬇️ https://lnkd.in/gYjn68Fb ✍ Jalal Nasir, Alex Braelow

🛡️ In Sept. '25, the top 3 Roku #BundleIDs (Hulu, Tubi, and the NBA) delivered the highest volume of IVT-free open #programmatic ad impressions. This week, Pixalate announced its latest Publisher #Trust Index, and the CSV list of the top 100 ad-supported #apps newly delisted from the Google Play Store and Apple App Store is now available. 👉 Explore all of Pixalate's weekly #adtech research and inventory insights: https://pixal.at/3L5Wmoo ✍ Jalal Nasir, Alex Braelow, Ezequiel Donovan, Nina Talcott, Sindhu Abbasi

⚾ 'CBS Sports', 'ESPN', 'SkySports', and 'Flashscore' are among the leading mobile apps in the Google Play Store and Apple App Store, setting the standard for trustworthy #programmatic ad traffic quality, according to Pixalate's Sept. '25 #Publisher Trust Index for US & UK Mobile 'Sports' Apps. Download the complete reports to see all the top performers: 🇺🇸 US: https://lnkd.in/enRt8npX 🇬🇧 UK: https://lnkd.in/gSUz8Mry ✍ Jalal Nasir, Alex Braelow

💬 Next week, at the DanAds | Summit 25 in NYC, Pixalate's Senior Director of Product Marketing, Gavin Dunaway, will join an industry panel to discuss how AI and integration can safeguard #ad quality, compliance, and brand safety at scale without sacrificing speed or #trust. 🗓️ Wednesday, October 15, 2025 📍  Midtown Loft & Terrace, NYC 🔗 https://pixal.at/4nhefyh Click the link to learn more about the DanAds | Summit 25.

✅ September's top performers in open #programmatic ad traffic quality, according to Pixalate, include mobile & #CTV apps, and web domains like 'Block Blast!', 'Vita Mahjong', 'Tubi', 'Plex: Stream Movies & TV Shows', and Spotify.com. Explore where these #publishers ranked across the U.S., the UK, Germany, Japan, and Brazil in Pixalate's Sept. '25 Publisher #Trust Index (PTI): https://lnkd.in/e6nJBri3 ✍ Jalal Nasir, Alex Braelow, Melwin James Poovakottu