RAPP

Executive Creative Director Nicholas Climer shares insights with Marketing Brew on how brands are tapping into romance to create emotionally driven campaigns that truly connect with consumers. Read more here: https://lnkd.in/g8FJYH-k

Our 3rd Annual Day of Service was earlier this month and we couldn't have had a more rewarding experience serving our communities across North America. We partnered with local shelters, food pantries, rooftop farms, and other local organizations to support our neighbors and give back through service. Check out some of the highlights and our RAPP Day of Service t-shirts that kept our offices connected from coast to coast.

RAPP Chicago is looking for a Senior Designer to combine exceptional design craft with a strategic mindset to elevate creative work across platforms. In this role, you will lead the execution of visually impactful designs, mentor junior designers, and collaborate with creative and cross-functional teams to deliver innovative and cohesive campaigns. Sound like a fit? Learn more https://lnkd.in/gQ2XmGdR

We're highlighting Michael Lim from RAPP Malaysia as our Individual of the Week. He is a CRM Specialist and has been with RAPP for over a year. Outside of the office, he loves listening to music and enjoys playing drums and spending time with his kids. At RAPP, his favorite project has been working with clients in the Malaysia and Singapore markets – he appreciates the fast pace, the challenges, and the strong client relationships. His favorite thing about the marketing industry is creating customer journeys and experiences and he sees the industry moving towards "a deeper understanding of customer needs and more personalized experiences" in the next 5 years.   Michael stands up for individuality by "working in togetherness and always being willing to learn and grow – honesty and transparency is major too!" Thank you for everything you do to make RAPP great Michael!

Over the past four days at Advertising Week 2025, our team explored the trends and technologies redefining our industry. The RAPP team attended and participated in sessions across marketing strategy, data innovation, and brand purpose, gaining new perspectives on how to drive meaningful impact.   We heard from leaders who are pushing boundaries in AI, personalization, and storytelling and we left with renewed energy to bring the latest ideas to our clients. With sessions ranging from panels with industry leaders, interviews with CEOs, and the Future is Female Awards, our team spent these past few days immersed in learning, connecting, and gathering strategies that deliver results.   #AdvertisingWeek #AWNY25

RAPP N.A. CMO Ludovic Gougat led a Brand Innovators roundtable this morning with industry leaders to discuss the challenges of delivering relevant, personalized experiences to consumers. The conversation focused on strategies for orchestrating meaningful personalization, emerging technologies for building trust and authenticity, and where to draw the line between helpful and intrusive personalization.   Stay tuned for more recaps of RAPP’s presence at Advertising Week New York!

Join us next week at Advertising Week with Brand Innovators, where our very own EVP, Head of Strategy, Ed McLarnon, will be joined by marketing leaders from Vera Bradley, T-Mobile Advertising Solutions, and Monks for a panel moderated by L'Oréal. Together, they’ll discuss how to activate strategy, speed, and smarter spend for the 2025 holiday season. Looking forward to a great discussion with Alison Hiatt, Bryan Sherman, Anthony Di Muccio, Aisuluu Eralieva. Hope to see you there! https://lnkd.in/gssgsy4K

What if your marketing operations were actually built around how your customers live, work, and buy? Matthew Pharr, RAPP's Global Chief Marketing Sciences Officer, will explore this very idea in “Why the Best Marketers Build Their Workflows Around Their Customers” at Advertising Week New York on October 9 at 1:15pm.   Walk away with actionable ideas on combining empathy + data, fostering cultural workflow change, and closing the gap between your brand and your buyer.  https://lnkd.in/gxMNbM-q #awnewyork25

Passionate about pushing creative boundaries and delivering exceptional results? RAPP Detroit is looking for a Senior Art Director to provide strong conceptual thinking, highly developed design skills, and expertise in a wide range of design programs. In this role, you'll generate breakthrough ideas, manage multiple high-level projects, and execute creative concepts. Sound like a fit? Learn more: https://lnkd.in/gDqZ5avb

We're highlighting Ausrine Valentiniene from RAPP London as our Individual of the Week. She is a Data Analytics Director and has been with RAPP for over 4.5 years. When she's not working, she enjoys keeping things moving. “Yoga keeps me grounded, running keeps me sane, and wild swimming keeps me slightly frozen but very happy. I’m currently learning Spanish and piano—slowly, but enthusiastically—and I’m always halfway through at least two audiobooks because I can’t pick just one." Ausrine also enjoys being out in nature. "I’ve developed a bit of a habit of picking up rubbish on walks—partly to do my bit, partly because I love making things look lovely. My cocker spaniel is my partner in (eco-friendly) crime—she’s got her own Instagram page and probably more fans than I do."   Ausrine's favorite thing about the marketing/CRM industry is that "marketing combines creativity, human insight, and data—and I love that blend. With over 20 years in the industry, from client-side to market research, I’ve seen how powerful it can be when data is used not just to inform decisions, but to tell stories and build genuine connections." She sees the industry in 5 years as more integrated, more agile, and more human. "I see marketing becoming even more personalised—but with a stronger emphasis on ethics, transparency, and truly understanding people’s needs beyond the numbers."   Ausrine stands up for individuality by creating space for people to show up as themselves. "Whether that’s in a meeting, on a project, or even during a walk through the forest. With a background in math and statistics, I’ve spent a lot of time looking at patterns—but what’s always fascinated me most are the exceptions. I think the things that make us different are usually the things that drive the most interesting ideas." Thank you for everything you do to make RAPP great, Ausrine!