Consumers desire authenticity from brands. But how do brands curate authenticity? For Pendleton Whisky, a Proximo Spirits brand, the evolution of the 115 year old Pendleton Round-Up provided a case study in how to curate authentic engagement rooted in tradition. Today on Ruling Sports: How one of the oldest and biggest rodeo's in American provides the guidebook for authentically engaging with consumers.
Ruling Sports
Online Audio and Video Media
A media platform providing a playbook for life beyond the game.
About us
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www.rulingsports.com
External link for Ruling Sports
- Industry
- Online Audio and Video Media
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- 2-10 employees
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- Privately Held
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Updates
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Last week a former Miami Heat security guard was charged with federal crimes for allegedly stealing hundreds of pieces of team memorabilia, including LeBron James' 2013 Game 7 NBA Finals jersey. The theft, and recent other heists--like that of Tom Brady's Super Bowl jersey and Arnold Palmer's green jacket--highlight gaps in venue security and an inefficient legal system to protect against bad actors. On Ruling Sports, contributor Oliver Canning explores how a booming sports memorabilia market necessitates new venue protections and legal considerations.
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This month history was made when Olivia Smith’s transfer from Arsenal to Liverpool made her the first woman to exceed the £1M threshold. What is the broader takeaway for women’s soccer? Oliver Canning breaks down the transfer and its impact on Ruling Sports (link in comments).