Sol de Janeiro

✨ Awards season has officially begun and Sol de Janeiro friends and partners are front and center in the spotlight. After seeing our Rosa campaign star Meg Stalter, *own* the red carpet at Critic’s Choice Awards last week, we’re thrilled to kick off this week by congratulating our friends & partners from the Brazilian film, O Agente Secreto, which just won Best Non-English Language Motion Picture & Best Actor at the Golden Globes. 🏆 Last year in Cannes, we had the honor of partnering with Alice Carvalho, one of the film’s stars, ahead of the festival premiere — from her full glam moment, featuring Body Badalada Lotion, to sponsoring the official after-party celebrating Brazilian cinema on a global stage. Seeing this project receive such well-deserved recognition makes the moment even sweeter. Here’s to glowing reviews all throughout the rest of awards season. ✨

Sol de Janeiro is inviting everyone to rewrite their inner monologue. ☀️✨ Today, we’re proud to share the launch of Inner Monologue, Rewritten, our new global campaign starring red carpet force of nature, actress and comedian Meg Stalter and actress Jaz Sinclair, debuting alongside our new Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist. January is a season of resets, and at Sol de Janeiro, we’re reclaiming it through the true meaning of our name: “Sun of January.” Inspired by the warmth, light, and joy of Brazilian summer, this campaign brings brightness to winter’s darkest days reminding us that self-celebration starts from within. With humor, compassion, and glow, Meg and Jaz bring two sides of the inner voice to life — the one that makes you laugh, and the one that helps you pause, breathe, and shine. Together, they reflect a new beauty conversation rooted not in perfection, but in emotion, confidence, and kindness toward ourselves. Through sensorial rituals and enveloping scent, Rosa Charmosa Dewy Cream and Cheirosa 91 perfume mist invite us to turn inner talk into inner celebration because the most powerful beauty transformation begins with how you speak to yourself. 

What a year it’s been. ☀️    We’re feeling deeply grateful to our incredible community for inspiring us at every turn this year. A few moments we're especially thankful for:    🎉Celebrating 10 years of the iconic Brazilian Bum Bum Cream with a Sphere Las Vegas takeover – a milestone made possible by loyal fans around the world, and yes, one jar is sold every four seconds! ⚡️ Welcoming Body Badalada Lotion into our family of products with a creator-led launch that marked an exciting new chapter for the brand, including leading body care at Sephora for 12 consecutive weeks! 🎶 Making our Coachella debut as the festival's first fragrance partner and exclusive body care sponsor. 🥥Bringing back the fan-favorite Cheirosa 39 Mist, powered by community love, a 40k+ waitlist, and marking it as the #1 launch at ULTA of all time!  🌿 Launching the Sol de Janeiro Foundation with 13 initial grantees, deepening our commitment to biodiversity and to empowering women and girls globally.  🌹Introducing our Rosa Charmosa collection and responding to online community excitement with our lightning-fast launch of Cheirosa 67!    Plus, so much more!     We’re looking forward to spreading more joy, creativity and innovation in 2026 with you all💛 

The rose you never saw coming has finally arrived 🌹    Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist have officially debuted at Sephora, introducing a fresh new franchise to Sol de Janeiro’s portfolio for the first time in two years.    As consumers continue to seek more premium body care offerings that reflect the industry shift towards the skinifcation of the body, Rosa Charmosa Dewy Cream delivers, providing facial-grade efficacy with high-powered ingredients usually reserved for the face, including crystal peptides, Brazilian yacón essence and rosewater.  The water-whipped cream also provides that highly-craved aesthetic result, boosting luminosity & bringing the trending ‘glass skin’ look all the way down to your toes.    Speaking of trendsetting, Cheirosa 91 completely reimagines rose through a distinctly Brazilian lens with notes of Rio Pink Rose, passionfruit, and honeyed caramel.  A juicy floral, this scent is sure to create rose-converts, bridging the floral & gourmand worlds resulting in a fragrance that is equally decadent & addictive, adding a delightfully sensorial experience to your daily body routine.    This signals an exciting new chapter for the brand, as we continue to push the boundaries on category innovation.    Special thanks to Liz Ritter & NewBeauty for the beautiful launch feature! You can read the full piece here:  https://lnkd.in/eYb3HKMk 

At Sol de Janeiro, we’re very proud to be part of the L'OCCITANE Group (B Corp), a family of brands united by creativity, heart, and a shared commitment to bringing connection into everyday moments.  This year, Sol de Janeiro continued to grow our global community, introduced new franchises, fragrances, and rituals embraced around the world, and deepened our mission of spreading authentic self-celebration everywhere we go. From all of us at Sol de Janeiro, we wish you a joyful and radiant holiday season. 💛✨ 

As we begin to close out the year, we’re reflecting on the milestones that have shaped Sol de Janeiro’s growth in 2025, and we’re so honored to add a major industry recognition to that list this week. ✨    Fast Company included Sol de Janeiro in the 2025 Brands That Matter list, honoring the brand as one of those at the forefront of meaningfully shaping the cultural and commercial landscape. For us, this recognition goes beyond a single campaign or moment. It speaks to the strategic way that we’ve moved over the past decade with emotional resonance, creativity, and an instinctive read on where culture is moving – making bold choices that spark joy in consumers & viral trends in the industry.    Fast Company highlighted our April Fools response to the viral ‘spidergate’ conversation around Delícia Drench Body Butter as an example of how we turn real-time buzz into authentic engagement, using humor, agility, and a deep understanding of our community. We listen closely, respond intentionally, and aren’t afraid to show personality in moments that matter.    We are so grateful to have received this honor and to be a part of the electric cultural arena that is today’s beauty industry.    To our team, partners, and community: thank you for helping us in building a brand that matters. 💛 https://lnkd.in/e4e6E7Dz 

Earlier this month at Global Citizen Festival: Amazônia in Belém, Brazil, the Sol de Janeiro Foundation announced its partnership with Re:wild to protect 6 million acres of the Amazon rainforest under Indigenous leadership through the Chief Raoni Legacy Fund. The Sol de Janeiro Foundation has pledged $1.5M over five years, beginning in 2026, to provide long-term financing for the protection of Kayapó territories, cultures, and communities, along with an additional $100K to support an upcoming documentary directed by Maurício Dias about the life and legacy of Chief Raoni. As a Brazilian-founded brand, this partnership reflects a deepening of the Sol de Janeiro Foundation’s connection to protecting the beautiful natural landscapes, such as the Amazon, that have inspired the brand –  reflecting our belief that beauty is inseparable from the biodiversity that inspires it. Together with Re:wild, the Chief Raoni Legacy Fund is advancing a model of conservation that honors ancestral knowledge, centers Indigenous leadership, and safeguards this critical ecosystem for future generations. We couldn’t be more honored to play a role in this vital work. 📍 Belém, Brazil Watch the festival moment here: https://lnkd.in/eeuRKReV Explore all of the event photos here: https://lnkd.in/e-2yztwb Learn more about the Sol de Janeiro Foundation here: https://lnkd.in/ejFZneGh #SoldeJaneiroFoundation #Rewild #GlobalCitizen #Amazon #Conservation #Brazil #Sustainability #ChiefRaoni

🥭 🥭 🥭 Our community asked, and we listened! Today, we are excited to announce one of our most community-driven launches yet: Cheirosa 67 Perfume Mist. This limited-edition mist is inspired by the viral 6-7 TikTok trend but brought to life by our global community of loyal brand fans.   After engaging and polling our community on whether we should make a “67” scent, the answer was a resounding yes. So, we listened, created, and had a little fun with it! The result? A wildly fruity, totally unexpected, and absolutely delicious fruity amber fragrance blending mango juice, pear nectar, amber woods, whipped musk, and caramelized patchouli. From its playful, scribbled packaging (featuring repurposed, unused Cheirosa 71 bottles created just for this drop — reducing waste and helping bring it to life in record time) to overwhelming early excitement (a 16K+ waitlist and growing), Cheirosa 67 is a true celebration of what happens when community meets creativity. 💛 Available TODAY November 20th exclusively on soldejaneiro.com and TikTok Shop. While supplies last.  

Earlier this week our team had the honor and pleasure of attending this year’s CEW Beauty Awards. During the event, our Brazilian Bum Bum Cream was awarded the Iconic Beauty Award! From day one, our mission has been to spread unapologetic joy and self-celebration worldwide, and this recognition honors that spirit. Thank you to our incredible community and to CEW for recognizing a true beauty icon that continues to inspire confidence and connection. Big congratulations as well to all the finalists and winners! 

At Sol de Janeiro, we believe in showing up for our people, our planet, and communities that inspire us. We’re proud to dedicate time and energy to initiatives that help our neighborhoods shine!  Last week, our NYC Headquarters team rolled up their sleeves and joined forces with Partnership for Parks to revitalize a local green space in Astoria, Queens. From picking up litter and clearing leaves, to giving the park railings a fresh coat of paint, it was a beautiful day filled with fresh air and teamwork. 🌳💚