Classy

Classy is now GoFundMe Pro—and we’ve moved to a new page! GoFundMe Pro combines Classy’s powerful software with GoFundMe’s unmatched scale, data, and intelligence to help nonprofits inspire more giving and drive greater impact. Get everything you need to fundraise everywhere—direct giving, live events, peer-to-peer, streaming, social media, and more—with AI-powered tools helping you to fundraise smarter. Unlock GoFundMe’s community of 200+ million today. Follow GoFundMe Pro to transform how your donors connect and give.

Stand Up To Cancer is on a mission to raise awareness and fund research to detect, treat, and ultimately cure all cancers. To drive that impact, they’re using GoFundMe Pro to make fundraising seamless and scalable. From drag-and-drop campaigns to custom-coded designs, their team has been building their outreach with flexibility and speed. With digital guides, decks, and tutorials on hand, they’re able to quickly activate across channels—fostering community, strengthening donor connections, and keeping donations secure. Less time on tech. More time helping people.

Big news from the Classy team: we’re now officially GoFundMe Pro. 💚 GoFundMe Pro brings together everything you’ve come to rely on from Classy with the scale, reach, and intelligence of GoFundMe. Together, we’re making it easier for nonprofits to raise more, grow faster, and connect deeply with supporters. It’s a new chapter for us, and for how the world gives. Charitable giving has remained low at 2% of GDP for decades, and we believe we can change that. Our CEO Tim Cadogan shared: “GoFundMe Pro reinforces our long-term strategic commitment to nonprofits and represents a promise to empower them with the technology, trust, and partnership they need to inspire generosity and drive lasting impact, thereby transforming the way we help each other.” Whether you’ve been with Classy for years or you’re just getting to know us — we’re so glad you’re here. 🌎 $40B+ raised 🔧 Trusted by thousands of nonprofits 💚 Backed by 15 years of innovation in giving Read more: https://gfme.co/43ht0ds

Pencils of Promise reimagined their donor experience with Classy’s Embedded Studio—and now they’re seeing powerful results. Their seamless donor experience features: ✏️ Customized donation pages ✏️ Faster load times ✏️ Smoother giving flow ✏️ Sleek, branded design Embedded Studio is a seamless, intuitive campaign tool that’s changed the game for them. See what Director of Development Operations Kevin R. had to say below.

What makes giving feel truly personal? Let’s talk about it! Join our upcoming session at Collaborative 2025, “Philanthropy as Self-Expression: Aligning Mission with Donor Identity.” Today’s donors are making statements about what they believe. They want to see themselves in the impact they create—and it’s up to nonprofit leaders to meet them there. Together, we’ll dig into: ✨ Crafting donor asks that match what people care about most ✨ Building deeper, more meaningful donor relationships ✨ Boosting engagement and fundraising with real-world strategies You’ll leave with fresh ideas and practical takeaways. We’d love to see you there. Get excited: https://bit.ly/3EGWdFj #WeAreCollaborative

That’s a wrap on #AFPICON 2025! 🎉 Huge thanks to everyone who stopped by our booth, joined our session with GoFundMe, or connected with fellow attendees, whether old friends or new faces. The energy was incredible each day! Everyone showed up ready to learn, educate, and brainstorm. Our team left so inspired by the incredible work fundraisers are doing around the world. From powerful conversations to fresh strategies, we’re more fired up than ever to help you and your team unlock greater generosity. Here’s a few pics from three memorable days in Seattle!

📩 Struggling to write fundraising emails that actually get results? We’ve got you… We made it easy—with 12 email templates to help you… 🔥 Write subject lines that get opened 🔥 Tell stories that spark action 🔥 Drop CTAs that drive donations ⚡ Snag the guide now: https://bit.ly/4jV9WHr

Hillel International set new records with Classy! In just four days, Hillel’s Global Giving Week fundraisers raised $5.5 million—27% revenue growth year over year—to support Jewish college students across 170 campuses. How? With Classy from GoFundMe’s peer-to-peer fundraising technology and expert support, Hillel made it easier than ever for supporters to rally behind the campus communities they love. Next up? Hillel is doubling down on recurring giving and leveraging Classy’s Intelligent Ask Amounts to drive even more impact this year. 📖 Read the full case study to see how they did it! ⬇️ https://bit.ly/3GneHuU

Recurring donors are 9x more valuable than one-time givers, and nearly 40% of the donation volume for top nonprofits on Classy from GoFundMe comes from them. Want to build a program that keeps donors engaged? Try these simple strategies: ✨ Make donors feel like VIPs with exclusive perks and a community name. 🎯 Offer giving tiers like a streaming service. 💸 Encourage “discounts” with employer donation matching. 🔄 Automate payments so giving is seamless. Future-proof your fundraising with a strong recurring giving program. 👇 Read our blog post for more recurring giving tips: https://bit.ly/4lDvFW0