🔎 Just released on Water & Music: A brand-new, 4,500-word report on how music AI attribution actually works.
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The state of music AI today can be measured in the millions — millions of dollars raised, millions of users engaged, millions of AI-generated tracks uploaded to streaming services.
As the market continues to grow at breathtaking speed, an urgent business question has emerged: Who deserves credit and compensation when AI generates music? The answer could determine how billions in potential revenue flow through the music economy in the coming years.
The core concept underpinning the ideal of a more granular rights holder compensation framework for AI is ATTRIBUTION, or the linking of AI outputs back to the specific training inputs that influenced them.
Unlike copyright or deepfake detection systems that simply flag similarity or infringement, attribution aims to establish causal relationships between inputs and outputs. For music, attribution can help answer questions like:
❓ Which songs in the training data most influenced this output?
❓ How strong was each influence, and how should we quantify it?
❓ What specific musical elements were borrowed or transformed?
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Yung Spielburg, Alexander Flores, and I spent the last several months on intensive research and interviews with teams forging new ground in music AI licensing and attribution deals, including Sureel AI, Musical AI, Soundverse AI, Lemonaide Music, LANDR, SourceAudio, Human Native, and more.
A preview of some of the insights we covered:
💡 No "perfect" attribution system currently exists, but this hasn't stopped deals from happening. Perfection isn't a prerequisite for business.
💡 AI music generation is not sampling. Models don't copy fragments outright from training data, but rather absorb concepts on a more abstract level across multilayered architectures, making attribution exponentially more complex.
💡 Every attribution system makes inherent value judgments about which musical elements deserve (or don't deserve) compensation, potentially shaping revenue distribution for years to come.
💡 Tech alone won't solve the market coordination problem. Trust between rights holders and AI developers matters as much as technical innovation; a technically perfect solution is practically useless without industry adoption.
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Understanding the realities of attribution isn't merely a matter of technical curiosity — it's business critical for anyone working with music rights today, and will determine how the music industry adapts and thrives in an AI-centric future.
Read our full analysis here (members only): https://lnkd.in/eBnHAEGn
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