TapOverdrive

We’re halfway through Hispanic Heritage Month (Sep 15 – Oct 15), a time to honor the history, culture, and lasting contributions of the U.S. Hispanic community. This year’s theme, selected by the National Council of Hispanic Employment Program Managers, is “Collective Heritage: Honoring the Past, Inspiring the Future.” It’s a reminder that while we reflect on history, we must also look ahead to how Hispanic communities continue to shape the future of our society and economy. At TapOverdrive, we believe Hispanic Heritage Month is also a reminder of the community’s lasting influence on the automotive industry and the U.S. economy at large. Hispanic buyers accounted for 18% of all U.S. vehicle purchases in 2024, with spending power exceeding $2.5 trillion and a GDP growing 3.2x faster than the national average. Despite this impact, many businesses still underinvest in reaching Hispanic consumers or treat the community as a monolith, missing opportunities for authentic connection and long-term growth. That’s why we created our U.S. Hispanic Marketing solution. By analyzing local demographics, cultural backgrounds, and dialects, we help dealerships move beyond simple translation and build campaigns that foster real trust and loyalty. Read our full blog to learn more about the Hispanic community’s influence on the automotive industry and how intentional, culturally nuanced marketing can help your dealership grow: https://lnkd.in/gV9ucTeM #HispanicHeritageMonth #HispanicMarketing #HispanicCommunity #Automotive #AutoDealers #AutoDealerships #AutomotiveMarketing #DigitalMarketing #TapOverdrive #Marketing #Advertising #Success #MediaStrategy

Great information about OTT/CTV audiences from Mark Salcido!

The summer solstice has passed and we’re officially in the peak of the season, which also means peak streaming season. With Americans averaging 2.5 hours of TV a day (much of it on connected devices), summer is one of the best times to reach highly engaged viewers whether they’re tuned into live sports, home improvement marathons, or late-night Love Island binges. CTV advertising gives you the power to deliver relevant messages across devices, backed by real viewership data and omnichannel retargeting that keeps your story consistent across platforms. But launching a smart, results-driven campaign isn’t just about screen time, it is about having the right strategy in place. That’s where we come in. TapOverdrive helps you build high-performing CTV campaigns with: • Streamlined access to premium networks • Data-backed audience targeting • Integrated campaign management • Robust reporting and co-op compliance support Reach out to turn summer streamers into serious shoppers. #CTV #OTT #streaming #summer #livesports #CTVads #advertising #automotivemarketing #digitalmarketing #tapoverdrive #tapclassifieds #digitalmarketing #connectedTV #CoOpfunds #seasonalmarketing #summermarketing #autoadvertising #mediastrategy #success

#CUCW2025 begins tomorrow and we’re thrilled that Jaideep J. is hosting a can’t-miss session about the best modern digital strategies that used car dealers need to know. 🔊 A Case Study in Modern Marketing: How Used Car Dealers Are Driving Results With Digital Strategies ⏰ Tuesday, 6/17/2025 at 11:45 am  📍The Queens Quay venue at The Westin Harbour Castle, Toronto Not attending Canada Used Car Week but still want to learn about the most effective digital strategies TapOverdrive has worked on with used car dealerships in the US? 📩 DM @Jaideep Jain or visit https://lnkd.in/grBfJAxr #CUCW2025 #CanadaUsedCarWeek #DigitalStrategies #DigitalMarketing #UsedCars #PreownedCars #TapOverdrive #TapClassifieds #InventoryMarketing #BrandMarketing #DigitalPresence #CustomerEngagement #DataAttribution #Success #Marketing #Automotive

Congratulations to the 100 incredible women recognized by Automotive News as leading voices in the North American auto industry. Your leadership, resilience, and impact in a time of transformation and uncertainty is nothing short of inspiring. We’re especially proud to have worked alongside some of the women on this list. It’s an honor to collaborate with such forward-thinking leaders. See the whole list here: https://lnkd.in/g4QCfPCv

TikTok has officially entered the automotive space. The platform recently launched a new inventory-based Automotive Ads solution now available to dealerships and agencies in the United States. With 37% of TikTok users in the market for a new or used vehicle, it is quickly becoming a powerful tool for automotive advertisers. This new ad format compresses the shopping journey and leverages automotive-specific data to connect your inventory with high-intent audiences. Early adopters are already seeing strong results, making TikTok a valuable addition to any dealership’s marketing strategy. If you are interested in learning how TikTok Automotive Ads can support your goals, contact us at TapOverdrive to learn more. #tiktok #tiktokautomotiveads #tapclassifieds #tapoverdrive #socialmedia #video #videoads #automotive #success #marketing #digitalmarketing #autodealer #automotivedealership

Last week, our employee, Ashley Lynn, had the chance to attend the 125th New York International Auto Show and see the best of what automakers have to show! Here’s what she said about the experience: “The 125th New York International Auto Show kicked off from April 18th to April 27th and held at the Javits Center. As the longest-running and largest event of its kind in the United States, the show has regained momentum after a quieter 2024. This year, the convention floor is once again filled with prominent automakers from across the globe. All Automotive Brands are unveiling their newest model lineups, offering a diverse showcase that ranges from beloved classics, electric vehicles, sports cars, lifted trucks and more.” One of Ashley’s favorite exhibits was Camp Jeep, where she got to test drive a Jeep on an outdoor obstacle course featuring challenging terrain, steep inclines, and the 28-foot-tall “Jeep Mountain”! #newyorkinternationalautoshow #internationalautoshow #autoshow #tapclassifieds #tapoverdrive #marketing #digitalmarketing #success #automotive #automakers #jeep #javitscenter #autodealer #automotivedealership