The Boutique COO

You can't scale what you don't understand, and if you don't know your CAC (Customer Acquisition Cost), you're flying blind. We see it every week: brands throwing money at ads, content, and "growth" without understanding what it actually costs to acquire a customer. Here's the truth: • If you don't know your CAC, you don't know if your marketing is profitable. • If you're guessing, you're gambling. • If you're scaling, you might just be scaling inefficiency. It's time to stop guessing and start scaling. Book your CAC Strategy Call to learn your real cost per customer, and how to make it work for you. https://lnkd.in/gqNc7TUa

SEO is changing faster than ever with AI. The question is: are you changing with it? If you're noticing less traffic from Google lately, you’re not alone. Between AI summaries and shifting algorithms, even strong brands are feeling the squeeze. That’s why we’re offering a complimentary SEO & Customer Journey Audit this month. Think of it as a roadmap: uncover where prospects are dropping off, find the hidden SEO wins, and walk away with actionable next steps. And the best part? You can invite 2 friends to get the same audit, on us. No pitch or strings attached, just answers as our gift to you! 👉 Book your complimentary audit here: https://lnkd.in/gZX5a2Wr

Scaling a business takes more than strategy… it takes people. That’s why The Boutique COO is partnering with Zak Human Solutions to give founders and leaders the operational + HR support they need to scale smarter. At TBC, we provide the marketing, ops, and bookkeeping strategy to help businesses grow with clarity. At Zak Human Solutions, their team brings decades of executive HR experience to help leaders build strong teams, stay compliant, and create thriving cultures. Together, we’re here to: - Answer all of your burning HR questions - Recruit and retain top talent - Build an exceptional culture - Streamline operations so you can focus on what matters most - Market your business to attract ideal clients and top tier talent Ready to unlock growth and scale with confidence? Learn more about how TBC x Zak Human Solutions can support your business today. https://lnkd.in/gZaqjTaD

We are looking for a PDX-based social media manager and content creator to add to our team for a very special project. If this is you, please email us at jobs@theboutiquecoo.com!

We are looking for agencies and freelancers (across any industry) looking for the next step in their business. My leadership team has grown 5 agencies (and rapidly counting!) profitably and quickly (7x average profit increase in the first year!), as well as having supported countless freelancers across industries. We have also seen far too many agencies throw good money after bad, investing in courses, programs, coaches and more, that just haven’t gotten them where they need to be. After doing this ourselves, we are formally launching our Agency Accelerator program with 3 openings in Q4 for agencies or freelancers looking to grow their business with no investment. Instead, we are modeling it in a way that is incentive-aligned for everyone, with no upfront investment and a limited profit-sharing model instead that protects your existing income - a blend of VC, incubation and advisory. This is a great fit for anyone who is: - A freelancer and wants to scale but doesn’t know where to start or doesn’t want to take on the burden of scaling alone - A freelancer or agency and doesn’t have the leads or profit they want - An agency who wants to accelerate their scale - An agency who feels generally stuck - with their team, their level of scale, their team, or anything else We are open to working with any type of agency model business. What you get: - An expert leadership team for free (CEO, CMO, CRO, COO) working in your business, plus all the connections in our network as well - Collaboration on where to revamp your business to get it on your optimal track - Unlimited access to us If you are interested in learning more via a no-pressure conversation, submit your inquiry form here: https://lnkd.in/gBzCBvbB

We are looking for a small agency most likely, or a freelancer with aspirations of running an agency, to refer smaller clients to. Right now we are just turning away anyone under our minimum revenue threshold but there are a lot of those leads coming in, and I’d love to be able to refer them to someone I know will do good work for them and is aligned with us in general approach. This would be an affiliate relationship where we would take a percent of revenue or a referral fee, and we are looking for a marketing partner, bookkeeping parter and a VA / OBM agency partner. If this is potentially you, please email the following: - A short intro about you / your firm + which of the services (VA/OBM, marketing - either full service or partial, bookkeeping) - Your current pricing structure - Your portfolio / past work or client case studies To makena@theboutiquecoo.com and olivia@theboutiquecoo.com (one email addressed to us both is great). Thank you so much!

You don’t have to be planning an exit to build a more valuable business. Creating operational systems, reducing dependency on the founder, and knowing your numbers isn’t just about selling—it’s about scaling with clarity. Our newest blog from Megan Kearney breaks down what makes a business sellable—and why that mindset matters even if you’re not going anywhere. Read it here: https://lnkd.in/eymY6CcD #businessstrategy #operations #scaling #founderlife #entrepreneurship #smallbusiness

Feeling like you're running at your home instead of living in it? It’s time to consider getting a House Manager. We promise - they aren’t just for celebrities! A dedicated home manager can: - Free up your time so you can focus on what matters - Lift the mental weight of daily household logistics - Bring systems and professional support into your personal life - Help you reclaim true work-life balance Our home managers are more than assistants—they’re strategic partners who anticipate needs, manage the details, and give you peace of mind. Curious how it works in real life—and if it might be the change you didn't know you needed? Dive into the full post and book your free discovery call to explore the fit for your lifestyle and goals. https://lnkd.in/e3umfvjg #homemanagement #productivity #worklifebalance #delegation #support #lifedesign

AI is transforming business—but it's not without environmental cost. As highlighted in Entrepreneur (https://lnkd.in/dmcFUKnN), even a single AI prompt can use as much energy as charging a phone and consume up to 50 oz of water. Key takeaways for responsible AI use: 1. Implement clear AI-use policies to prioritize high-impact tasks 2. Avoid unnecessary or “just because we can” applications 3. Track your tech’s resource consumption and adjust as needed Generative AI offers incredible potential, but we must deploy it intentionally. Balancing innovation with sustainability isn’t optional anymore—it’s essential. How are you managing the environmental footprint of your AI tools? #ai #sustainability #technology #innovation #responsibletech #enterprisetech